on 03-21-2012 4:00 PM, EDT - last edited on 03-21-2012 9:05 PM, EDT
To help build trust in your organization, include ratings from GuideStar and Charity Navigator, or a testimonial from someone else regarding your nonprofit's services (such as a volunteer or beneficiary). Much of the effectiveness of the message on your website depends on the messenger.
Compare "Our organization is great" to "This organization helped me get back on my feet..." Which one feels more compelling? A self-endorsement doesn't carry much weight on its own; let others help sing your praises.
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