on 03-21-2012 3:59 PM, EDT - last edited on 03-21-2012 9:02 PM, EDT
Most giving decisions are emotionally based. To help connect with your supporters' hearts, include one large compelling and inspiring image on your home page. With few exceptions, we recommend your photos feature head-on shots of the people or animals you serve. Try to focus your photo on an individual subject rather than many people. This allows visitors to make a more personal connection. All photos should be self explanatory -- if a child could not explain your photo, you should consider a better image.
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