on 06-28-2011 4:05 PM, EDT - last edited on 06-28-2011 4:51 PM, EDT
Hello all --
I'd like to invite you to share a bit about your organization and your latest fundraising efforts. We'd love to know what's working for you and where you might need a little help. Please share your questions and ideas with The Network for Good community so we can offer our suggestions and tap into the knowledge of the group.
Caryn D. Stein
Online Community Strategist
Network for Good
PS: As a thank you for checking in, here's a free copy of our eBook: Big Impact in Small Spaces 9 Ways to Write Better Subject Lines, Headlines, Tweets and Facebook Updates
06-30-2011 4:56 PM, EDT
Heya! My name is Matt, and I'm doing my summer co-op placement with Doane House Hospice in Newmarket, Ontario. I've been looking for some insight into this, so I'm hoping someone can help. My co-op involves setting up social media for Doane House, and essentially bringing them into the 21st century. Obviously, I've set up a facebook page, and we've gotten our volunteers to follow us, at 31 so far.
One of my concerns with this is that I'm only here until the end of August, and the Hospice is pretty underfunded/staffed, so I need to be careful that I finish all the setup, configuration, and experimentation aspects and leave them with as little work as possible while maximizing the benefit from that work.
As such, I don't really want to indulge in a large amount of online endorsement and networking, because a Hospice is by definition location-locked. A large amount of fans found online would not include many people nearby, if any, and I doubt many would want to donate to a Hospice they will never utilize(with good reason.)
Although I certainly feel some amount of online endorsement is beneficial, my main focus is spreading the word about our existence and services in our local community, as that will bring a greater ROI both in terms of making clients aware we are here for them, and in terms of getting volunteers and donations.
My thought is that the best way to spread the word is not to advertise our specific charity, as that activates the automated donation defenses, but rather to advertise the concept of Hospice care in general, that it's about living, not dying, and that the need for it is only going to increase as the baby boomer generation ages. This will also serve the purpose of making those in need aware of the services we offer.
I believe that spreading the word about the concept of Hospice in the right manner will get at least some people to see it as the ongoing(people will always die) social issue it is, rather than a problem that needs to be solved like AIDs or poverty. With 7 other local Hospices, our hospice has partnered in the Find your Hospice website, and I believe this will be a cornerstone of this kind of campaign, as our message can be essentially "Hospice care is about helping the disadvantaged and disabled live the precious time they have to the fullest." along with some information on how woefully underfunded it is, then a plug of findyourhospice.ca.
I think this will move those who actually care about the concept to come find us on the site, and hopefully follow us on Facebook and/or Twitter. This, in my eyes, is much more useful than a one-time donation as it will give Doane House permanent, simple, and quick access to a local community willing to hear their message and assist with their needs.
Now, with all that out of the way; the issue I am facing is HOW exactly to spread this message. I will definitely try to spread as much content(video, picture, and stories) on facebook and twitter as I can relating to the concept of Hospice care and how it helps people, as this will provide those who find us through this campaign more information and a way to get talking with us.
However, I lack methods for getting the message out in our community in a physical way. We have very little funding, so any advertising beyond a few radio ads is out of the question, and even they're unlikely. Posters and other graffiti-like advertising could work, if I could get volunteers to set them up, but the impact of those is limited, as are locations to put them legally.
TL;DR Sooo, I guess my question is, what kinds of low-cost physical advertising campaigns have worked for other charities(especially locally-based ones) in the past? Methods that tie in to online well will definitely work best, but I appreciate any and all suggestions anyone can offer.
Thanks for taking the time to read, and thanks in advance to anyone who can offer some guidance!
07-07-2011 9:42 AM, EDT
Hello Matt! Welcome to the Network for Good and thank you for that great introduction! From what I can tell, it definitely sounds like you are on the right track, but I sympathize with your dilemma. Combining efforts with other local hospices is a great way to pool your resources and outreach! Have you been able to connect with local health resources, eldercare organizations or caregiver support groups to see if you can also be listed among their resources or collaborate in other ways? Other outlets could include local health fairs (if you have these in your area) or even reaching out to area churches. These could be good options for spreading the word and referrals, but also avenues for distributing additional materials to those who may be interested. A nice poster that outlines the services you provide and then a link to the findyourhospice.ca website could also be effective in local services offices, community centers or doctor's offices.
Looking at other hospice sites may also give you some other ideas on ways to effectively illustrate what hospice care is. I'm listing a few below in case you want to take a look:
You may have already done this, but I wonder if you're able to reach out to clients or partner organizations to see if they'd be willing to share their story or a testimonial about the value of hospice care. These personal stories can often be more relatable to both potential clients and donors.
I hope this helps and I look forward to hearing your progress. In the meantime, I will see if some of our other nonprofits and experts can chime in with their suggestions and experiences.
Caryn D. Stein
Online Community Strategist
Network for Good
07-11-2011 3:34 AM, EDT
Universal Fellowship Organization is fundraising online through globalgiving.org and betterplace.org. The funds raised are to educate and feed vulnerable orphans in Kenya. These orphans have lost hope in life. They are vulnerable to child prostituon, child labour, child trafficking, HIV new infections, forced early marriages and sexual and gender based violence among others.
However we are experincing many problems in fundraising because we dont havecode numbers that can enable us register online fundraising on other webpages. Kindly support us come out of these problems. For more information about our organization, visit the link: http://www.ufoglobal.org.
I thank you in advance for your support.
God bless you.
Bishop Raymond Mutama
UNIVERSAL FELLOWSHIP ORGANIZATION
05-20-2012 6:37 AM, EDT
on 01-05-2015 3:28 PM, EST - last edited on 01-05-2015 3:49 PM, EST
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