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Digital Giving Expert
Posts: 791
Registered: ‎04-15-2011

What Makes a Good Website a Good Website

In case you missed our latest round of Speed Consulting for Nonprofit Websites, here's a summary of expert Mark Rovner's opening comments about what really makes a website a good experience.


What makes a good website a good website:


Don’t leave your common sense at the door

Don’t make them have to think (Recommended resource: Steve Krug's book "Don’t Make Me Think")

  • Strive for Simplicity and Clarity

Don’t post anything just to make your colleague happy

  • Get out of internal negotiation

Don’t post a photo a 10 year old can’t explain to you without reading the caption

  • Avoid pictures that don’t convey anything (men in suits, distance shots of buildings)
  • A good image is human and relatable and personal

Don’t be boring: Fundraising is fundamentally emotional




In your experience, what makes a website great? Do you have any examples to share? If you're having trouble with any of the above points, or need some guidance, just let us know by posting a message and we're happy to help!


For more insight on what can make or break a website be sure to review the selected Sites that Rock and the summary of the websites we critiqued during the event.   Missed the webinar or just want to review? Access the recording and slides here!