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Network for Good Fundraising Community
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Digital Giving Expert
Posts: 791
Registered: ‎04-15-2011

Website Words to Live By

Here are some of the most important takeaways from our third installment of Speed Consulting for Nonprofit Websites, featuring Mark Rovner and Alia McKee of SeaChange Strategies along with our own Katya Andresen.


Don’t leave your common sense at the door


Don’t make them have to think (the most important rule!)

  • Interaction with your organization's website should be easy and fulfilling
  • Visitors don't want to have to stop their search to figure out where to go
  • Think about the audience that will be visiting your site instead of the internal structure of your organization when planning your site 

Don’t post anything just to make a colleague happy

  • Home page real estate is important but be picky about what you put on your homepage
  • Make sure your home page meets your audience's needs
  • Your job is the be the advocate of the website visitor

Don’t post a photo a 10 year old can’t explain to you without reading the caption

  • Make a connection with your audience using a compelling photo that tells your story

Don’t be boring

  • Post photos of close-ups of people, not buildings
  • Don’t ask people to sign up, stay in touch with issues
  • Don’t be afraid to be yourself- be fearless and go for it when you’re talking to your core tribe



Also visit:


More Websites that Rock


Check out the websites we reviewed during the webinar