on 06-02-2011 3:39 PM, EDT - last edited on 06-15-2011 3:24 PM, EDT
This is a summary of our 60 minute Nonprofit 911 webinar featuring John Haydon, which took place on May 3, 2011. John Haydon is a social media strategist and a co-founder of the consultancy Inbound Zombie in Cambridge, MA, and cofounder of 501 Mission Place. He also blogs about social media marketing for non-profit at johnhaydon.com.
A landing page is any page on your website where you want someone to take an action. That action could be collecting an email, signing a petition, donating or sharing your content with others. A successful landing page is about having one clear call to action. Everything on that page will focus on getting the visitor to take that one action.
Here are a few quick tips to get the results you want from your landing pages:
Remember, you have a limited opportunity to get visitors' attention. Keep your landing pages simple and focused with one clear and compelling call to action and you will be able to turn visitors into supporters for your good cause.
How are you using these tips to improve your landing pages? Share your URLs here and let us know how your optimization efforts have paid off!
For even more tips from John on optimizing your landing pages, check out the recording from this webinar.
Adapted by Kristina Leroux