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Digital Giving Expert
Posts: 791
Registered: ‎04-15-2011

Nonprofit 911: Speed Consulting -- Review of Websites Critiqued

We thought it would be helpful to share a summary of the websites we were able to cover during our Nonprofit 911 Speed Consulting session. We'll include the site's screenshot as well as a brief list of points shared by our experts for each site critiqued. We invite you to chime in with your own comments and suggestions!

 

 

Organization: Humane Society of the Nature Coast

 

 

humane rescue

 

 

Expert Alia McKee's comments:

 

  • Love photos -- rotating and close ups
  • Navigation titles could be more clear as calls to action -- adopt a pet, how can I help?, donate, volunteer
  • Tagline is a bit long and might not resonate with everyone
  • What should I do on this page? Overwhelmed with text under the main picture
  • Avoid flashing imagery or text -- this can come off as spammy
  • Pets of the week section should move up because it tells a great story

 

Digital Giving Expert
Posts: 791
Registered: ‎04-15-2011

Re: Nonprofit 911: Speed Consulting -- Review of Websites Critiqued

Organization: Military Family Voices

 

 

military family voices

 

 

Expert Mark Rovner's Comments:

 

  • It's unclear who your target audience is. They will have different navigation paths, but we should create clear pathways. Main audience is not donors.
  • Get rid of cursive and reversed out text because it’s hard to read
  • Revisit writing
  • Use a closeup of one compelling photo (such as the soldier with the boy + American flag) vs. the collage of small photos.
  • Explain nature of what you do -- you can illustrate this with quote from a military family you serve

Digital Giving Expert
Posts: 791
Registered: ‎04-15-2011

Re: Nonprofit 911: Speed Consulting -- Review of Websites Critiqued

Organization: Generation Rwanda

 

Generation Rwanda_1310570824386.png

 

 

Expert Katya Andresen's Comments:

 

  • Don’t make me think: There is a lot going on the page, with a fast moving slide show, it's hard to read
  • Slideshow approach in general:  a lot of work and a lot of information for someone to take in
  • A long paragraph could be cut down with just a tagline
  • Images unrelated to call to action
  • Help me connect: on the right track with the photos
  • Inspire me to action: social networking sites, above the fold, 2 calls to action, too many options
  • Understand the different personas and have a clear welcome map for each of your audiences

Digital Giving Expert
Posts: 791
Registered: ‎04-15-2011

Re: Nonprofit 911: Speed Consulting -- Review of Websites Critiqued

Organization: African Community Education

 

african community education.png

 

 

Expert Katya Andresen's Comments:

 

  • This site is very clean with nice formatting and large, simple calls to action
  • What does the organization do?
  • Fast moving slide show -- this can be hard to process for users
  • Put a tagline in the white space under the organization name
  • When using photos:
    • Avoid large group shots
    • Use 2 or 3 people that are looking at you
  • Make option of email list more emotionally engaging, such as: “Get monthly stories about our students”
  • Show how you’re providing value
Digital Giving Expert
Posts: 791
Registered: ‎04-15-2011

Re: Nonprofit 911: Speed Consulting -- Review of Websites Critiqued

Organization: Guild for the Blind

 

guild for the blind

 

 

 

Expert Mark Rovner's Comments:

 

  • This organization has obviously thought through the pathways different types of users will take
  • Simple site that does things extremely well
  • Gives you a good emotional hook with picture
  • One issue is the way to donate is lost in a green bar that people with skip around -- turn bar into button, make it pill shaped and center it
  • This is a good example of a site that is basic but really does the job


Occasional Visitor
Posts: 1
Registered: ‎07-14-2011

Re: Nonprofit 911: Speed Consulting -- Review of Websites Critiqued

I'm wondering if the site was set up this way (text vs. buttons) to make it easier for electronic readers to read and respond to the text....

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Digital Giving Expert
Posts: 791
Registered: ‎04-15-2011

Re: Nonprofit 911: Speed Consulting -- Review of Websites Critiqued

Hi msmovies -- thanks for chiming in! That's a really great point given the context of the site. It might be best to incorporate both (button + text link). To me, even just taking that text out of the shaded bar might have helped. That said, it definitely is important to keep the context of your site and the visitors in mind -- not only when designing the page, but also when applying advice.
Digital Giving Expert
Posts: 791
Registered: ‎04-15-2011

Re: Nonprofit 911: Speed Consulting -- Review of Websites Critiqued

Organization: Family Promise

 

 

family promise

 

 

Expert Katya Andresen's Comments:

 

 

  • Like the colors
  • Simple to read and taglines explain what’s going on
  • If possible, rethink image to have the child looking at the audience
  • Navigation is easier
  • Affiliate is lower down
  • Tweak donate message on the right: Love the picture but, what is an affiliate? I don’t feel emotional about building a new affiliate
  • Good email sign up
  • Social networking are top right and search for the site -- good placement
  • Statistics: use social proof (Join 135,000 volunteers). If you have a large community that supports you and I see that many people help you that inspires me to volunteer (where do I volunteer  -- get involved?)

Digital Giving Expert
Posts: 791
Registered: ‎04-15-2011

Re: Nonprofit 911: Speed Consulting -- Review of Websites Critiqued

Organization: Little Pearls

 

little pearls

 

 

 

Expert Alia McKee's Comments:

 

  • Good photo
  • Film strip gives me a visual cue
  • Navigation melds into tagline and not clear it’s navigation
  • Who is there audience and how consumes the tiny film -- Be more descriptive
  • Contribute is part of navigation
  • Lift your email signup to the top
  • A lot of social network logos:  paradox of choice -- it's great to have a presence but this could overwhelm folks
  • Consider providing little snapshots on your homepage --  show what was accomplished through this movie


Digital Giving Expert
Posts: 791
Registered: ‎04-15-2011

Re: Nonprofit 911: Speed Consulting -- Review of Websites Critiqued

Organization: Boriken Neighborhood Health Center

 

boriken

 

 

Expert Mark Rovner's Comments:

 

  • Building shot might make sense if it’s a capital campaign, but doesn’t make a lot of sense without more context
  • Try creating a connection with good imagery -- better to show a photo with impact (Who are you helping?)