Nonprofit 911: Speed Consulting 3.0 -- Websites Reviewed

[Caryn_NFG]

Illinois Maternal & Child Health Coalition

• Very text heavy
• Heavy with internal speak and try and capture your story with beautiful photos
• Show someone that puts your mission statement into practice
• Make campaigns a call to action -- Join Save Our Mothers & Babies Campaign
• Good calendar feature
• Great, close-up images but isolated images feels a little bit canned (make them look like they’re in their element)
• No clear call to donate or stay in touch
  

[Caryn_NFG]

Downtown Chapel

Too many links or words -- I don’t know where to go

Capture people emotionally using imagery

No tagline about what type of church this is

Elevate the voices of the leadership of your church

Less is more


[Caryn_NFG]

Southeast Missouri Food Bank

 

• Navigation is great- Just wish the calls to action were bigger/more pronounced
• If you are going to use video on your site, it better be good -- which yours is, so call it out more
• Like the straightforward tag line

[Caryn_NFG]

W. Haywood Burns Institute

Imagery is amazing: on brand

Mission statement speaks to internal audience as opposed to visitors

Capture essence of your organiziation

High in engagement opportunities -- data map (position it so it’s more compelling for average visitor), blog, call to sign-up

Insider language, such as "DMC" -- don’t make me think about what this is

[Caryn_NFG]

Every Orphan’s Hope

Imagery is beautiful/compelling/engaging

Few words and I know what you’re doing: evangelism, providing for orphans

Gets wordy and more technical near the bottom of the page

Navigation is hard to read (gray on black)

"We" navigation vs. visitor’s navigation

What is the number one thing you want visitors to do? Put that above the fold.

[Caryn_NFG]

Willa Carson Health and Wellness Center

Two audiences with different needs (potential patients and potential donors)

Hard to differentiate

For the language about who you are (below events listing) -- reduce these to bullet points

Avoid overly technical or insider terms like "non emergent"

Donate button takes you to gala tickets with no info about the gala

[Caryn_NFG]

National Adoption Center

• Love tagline
• No images -- large, compelling images of families would create strong emotional connection
• None of the pieces in the rotating box merit that real estate -- use it to tell your story who you serve, call to action
• Love placement of donate button and language on the button
• A lot of navigation with sub navigation  --  creating The Paradox of Choice (more options will make you overwhelmed). Simplify your navigation to help visitors easily

[Caryn_NFG]

Intersection for the Arts

What does your organization do?

A lot of “art-speak”

Elevate actions to navigation and make buttons look like you can click on them

Clearer calls to action

Look at imagery -- the graphic of words superimposed over a building doesn't make the most personal connection

[Caryn_NFG]

Animal Welfare League of Trumball County

Users don’t generally like slide shows, although the instinct is that if you have 5 cute photos it’s better than 1 cute photo.

Good, clear calls to action: adopt a pet and donate

If you click the donate button, you end up on a landing page with a fair about of text

Take users directly to a customized donate page where they can complete their donation

[Caryn_NFG]

Project by Project

• No description/ mission statement
• Looks like it’s built on blog software which makes content fresh, but need something at the top to set the stage
• Who are you serving? On the homepage it just looks like you’re partying