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Digital Giving Expert
Posts: 791
Registered: ‎04-15-2011

Nonprofit 911: Speed Consulting 3.0 -- Websites Reviewed

 

 

Illinois Maternal & Child Health Coalition


ilmaternal.png

 

 

  • Very text heavy
  • Heavy with internal speak and try and capture your story with beautiful photos
  • Show someone that puts your mission statement into practice
  • Make campaigns a call to action -- Join Save Our Mothers & Babies Campaign
  • Good calendar feature
  • Great, close-up images but isolated images feels a little bit canned (make them look like they’re in their element)
  • No clear call to donate or stay in touch
Digital Giving Expert
Posts: 791
Registered: ‎04-15-2011

Re: Nonprofit 911: Speed Consulting 3.0 -- Websites Reviewed

 

 

Downtown Chapel

 

downtown chapel

 

  • Too many links or words -- I don’t know where to go
  • Capture people emotionally using imagery
  • No tagline about what type of church this is
  • Elevate the voices of the leadership of your church
  • Less is more
  • Digital Giving Expert
    Posts: 791
    Registered: ‎04-15-2011

    Re: Nonprofit 911: Speed Consulting 3.0 -- Websites Reviewed

     

     

    Southeast Missouri Food Bank

     

     

    semo.jpg 

     

     

    • Navigation is great- Just wish the calls to action were bigger/more pronounced
    • If you are going to use video on your site, it better be good -- which yours is, so call it out more
    • Like the straightforward tag line


    Digital Giving Expert
    Posts: 791
    Registered: ‎04-15-2011

    Re: Nonprofit 911: Speed Consulting 3.0 -- Websites Reviewed

     

     

    W. Haywood Burns Institute

     

     

    Burns Institute

     

  • Imagery is amazing: on brand
  • Mission statement speaks to internal audience as opposed to visitors
  • Capture essence of your organiziation
  • High in engagement opportunities -- data map (position it so it’s more compelling for average visitor), blog, call to sign-up
  • Insider language, such as "DMC" -- don’t make me think about what this is

  • Digital Giving Expert
    Posts: 791
    Registered: ‎04-15-2011

    Re: Nonprofit 911: Speed Consulting 3.0 -- Websites Reviewed

     

     

     

    Every Orphan’s Hope

    every orphan's hope

     

     

  • Imagery is beautiful/compelling/engaging
  • Few words and I know what you’re doing: evangelism, providing for orphans
  • Gets wordy and more technical near the bottom of the page
  • Navigation is hard to read (gray on black)
  • "We" navigation vs. visitor’s navigation
  • What is the number one thing you want visitors to do? Put that above the fold.
  • Digital Giving Expert
    Posts: 791
    Registered: ‎04-15-2011

    Re: Nonprofit 911: Speed Consulting 3.0 -- Websites Reviewed

    Willa Carson Health and Wellness Center

     

     

    willa carson.jpg

     

     

  • Two audiences with different needs (potential patients and potential donors)
  • Hard to differentiate
  • For the language about who you are (below events listing) -- reduce these to bullet points
  • Avoid overly technical or insider terms like "non emergent"
  • Donate button takes you to gala tickets with no info about the gala
  •  

    Digital Giving Expert
    Posts: 791
    Registered: ‎04-15-2011

    Re: Nonprofit 911: Speed Consulting 3.0 -- Websites Reviewed

     

     

    National Adoption Center

     

     

    national adoption.jpg

     

     

     

    • Love tagline
    • No images -- large, compelling images of families would create strong emotional connection
    • None of the pieces in the rotating box merit that real estate -- use it to tell your story who you serve, call to action
    • Love placement of donate button and language on the button
    • A lot of navigation with sub navigation  --  creating The Paradox of Choice (more options will make you overwhelmed). Simplify your navigation to help visitors easily

    Digital Giving Expert
    Posts: 791
    Registered: ‎04-15-2011

    Re: Nonprofit 911: Speed Consulting 3.0 -- Websites Reviewed

     

     

    Intersection for the Arts

     

    intersection for the arts

     

     

  • What does your organization do?
  • A lot of “art-speak”
  • Elevate actions to navigation and make buttons look like you can click on them
  • Clearer calls to action
  • Look at imagery -- the graphic of words superimposed over a building doesn't make the most personal connection
  • Digital Giving Expert
    Posts: 791
    Registered: ‎04-15-2011

    Re: Nonprofit 911: Speed Consulting 3.0 -- Websites Reviewed

     

     

     

    Animal Welfare League of Trumball County

     

    trumball county.jpg

     

     

     

  • Users don’t generally like slide shows, although the instinct is that if you have 5 cute photos it’s better than 1 cute photo.
  • Good, clear calls to action: adopt a pet and donate
  • If you click the donate button, you end up on a landing page with a fair about of text
  • Take users directly to a customized donate page where they can complete their donation
  • Digital Giving Expert
    Posts: 791
    Registered: ‎04-15-2011

    Re: Nonprofit 911: Speed Consulting 3.0 -- Websites Reviewed

     

     

    Project by Project

     

    project by project.jpg

     

     

    • No description/ mission statement
    • Looks like it’s built on blog software which makes content fresh, but need something at the top to set the stage
    • Who are you serving? On the homepage it just looks like you’re partying