on 06-07-2011 12:51 PM, EDT - last edited on 06-15-2011 3:24 PM, EDT
Attention spans are short and this is especially true of users online. Your potential donors are also likely pressed for time and want things to be as fast as easy as possible; with this in mind, your online presence needs to quickly communicate your organization's mission and how your audience can get involved. This checklist (originally shared by Network for Good's Chief Operating Officer, Katya Andresen) offers a great starting point for analyzing your organization's homepage:
Anyone visiting your homepage should be able to tell in four seconds who you are and what you do. (The Four-Second Rule)
Second, Eight Things a Nonprofit Home Page Should Have:
Adapted from Mark Rovner's "Website 101 for Fundraisers" presentation. You can listen to the complete presentation or read the transcript by visiting this page: http://www.fundraising123.org/article/website-101-fundraisers
Share your homepage URL here and let us know if you're covering all 8 points -- or if you need a little help!