10-25-2011 2:05 PM, EDT
Thanks, Jeff, for an awesome webinar!
I'm looking for tools that I can use to walk my team through an exercise to brainstorm what segments we need to create. Any thoughts on tools or resources of questions, etc we can use during this meeting?
11-02-2011 2:00 PM, EDT
Crystal, thanks for listening and thanks for the question. The best tool for getting started in segmenting is Microsoft Excel. Try this:
Learning more about how PivotTables work in Excel can take you a lot further. You'll start to see patterns based on age, gender, cause affiliation, and so forth. All it takes is time and a bit of patience. You won't break your data!