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Digital Giving Expert
Posts: 791
Registered: ‎04-15-2011

Nonprofit 911: Writing Year-End Appeal Letters

Crafting a clear and compelling year-end appeal letter is a critical component of any holiday fundraising campaign. Our guest expert, Dalya Massachi, shares her strategies for an appealing year-end appeal in our Nonprofit 911 webinar.


Have a question for Dalya or want to hear how others are approaching this task? Post your question and we'll offer our insights. Start here. We also welcome you to share your insight on what's worked for you and what you've observed from other organizations. We're all in this together!


Dalya Massachi, M.A. published her first Letter to the Editor before she was even a teenager. Now founder of Writing for Community Success, she specializes in helping social change agents advance their work through outstanding written materials – online and offline. Dalya has worked with nonprofits for nearly 20 years, as a trainer, writing coach, editor, grantwriter, executive director, and journalist. Her website and free e-newsletter are at: