By Katya Andresen | @KatyaN4G
The following is a guest post from Network for Good's CSO & COO. A similar version originally appeared on her blog, Katya's Non-Profit Marketing Blog.
Social media for social good is growing. Georgetown University’s Center for Social Impact Communication and Waggener Edstrom Worldwide just released a new study that delves into the perceptions, behavior and motivations for cause support (locally and globally) among digitally engaged American adults.
Here are some of the most interesting findings:
Conversations about causes are occurring primarily online, whether people choose to support the cause online or off. Social media is a go-to source of cause information, especially for global and faith-based causes. More than 8 in 10 respondents agreed that social media is effective in getting people talking about causes and issues. Animals and children topped the list of popular causes on social media (of course - puppies and babies win every time!).
By Kate Olsen | @Kate4Good
1. Pick the Right Partner(s)
2. Equip your Workforce
3. Have a Policy
By Kate Olsen | @Kate4Good
The bottom line is that consumers shouldn’t have to know where to find information on your CSR efforts. Here are 3 ways you can pepper impact content throughout your multichannel communications.
By Allison McGuire | @calimcg
As you may know, this week—April 21-27—is Volunteer Week, which is a great reason to engage your employees for good. For example, I’m coordinating a team volunteer outing to help one of our nonprofit customers.
Edelman’s goodpurpose blog has a terrific breakdown on how different generations think about volunteer opportunities at work. The highlights are below, but be sure to read the whole post too.
Having a corporate volunteering program is a boon to recruiting top Millennial talent. My generation looks fondly upon employers that support employees’ connection to cause. Show appreciation for your passionate employee volunteers (and increase brand loyalty!) with charity rewards. Not only will you incent positive behavior, but volunteers will feel good about paying it forward.
By Allison McGuire & Kate Olsen
This is a continuation of a post on Causes' recent webinar explaining how to enlist an army of brand advocates. You can find part I here and part II here.
Looking to enlist an army of brand advocates? Causes’ recent webinar explains how--in 9 steps--your company can do just that. Check out the full 9 steps, some of their examples, and our insights below.
1) Find the right campaign for your brand.
2) Give consumers the opportunity to participate in a campaign.
3) Choose an appropriate context to talk about the good you do.
4) Forge strong impact-oriented partnership.
5) Build long-lasting communities.
6) Make sharing easy.
7) Recognize and reward your top advocates.
8) Measure your results to best capture ROI.
9) Demonstrate the human face of your campaign.
By Allison McGuire & Kate Olsen
This is a continuation of a post on Causes' recent webinar explaining how to enlist an army of brand advocates. You can find part I here.
Check out Causes' steps to enlisting an army of brand advocates, some of their examples, and our insights below.
2) Give consumers the opportunity to participate in a campaign.
3) Choose an appropriate context to talk about the good you do.
4) Forge strong impact-oriented partnership. Toyota and nonprofit partner the Audubon society came together to create Exit the Highway. By asking drivers to pledge to leave the highway for surrounding off-the-beaten paths, sharing pictures of their journies, this campaign fostered social engagement and demonstrated the company’s commitment to going green.
By Allison McGuire & Kate Olsen
Looking to enlist an army of brand advocates? Causes’ recent webinar explains how your company can do just that in nine steps. Check out the steps, some of their examples, and our insights below.
By Kate Olsen
That's why we've written a new eGuide around the five trends shaping employee social impact programs right now. You won't believe how this eGuide will help you improve employee morale and increase your bottom line!
Read on and download the eGuide...
