Enabling Social Employee Engagement

by Network for Good Specialist on ‎04-09-2014 3:00 AM, EDT

By Allison McGuire | @CaliMcG


The human resources world is always on the lookout for creative ways to engage, recruit, and retain employees. Below is an adapted excerpt from our guide, Employee Engagement: 5 Trends Shaping Employee Social Impact Programs, by Kate Olsen. In this guide, Kate unpacks ideas emerging from different sectors, all with the same theme: creative ways to activate your workforce with cause. Check it out!


Employee engagement and social sharing go together like peanut butter and jelly. It’s easy to recruit employees that are already active in the community to join your company’s cause programs. But how do you get the next wave of employees to sign up? And the next? That’s when social proof and storytelling come into play.


Engaging Employees Socially The best ambassadors for your cause portfolio are the employees actively engaged in your programs. Equip those employees to tell their personal story about why they care, how they help, and what it means to be able to do it alongside other employees. When others hear the passion and see the powerful impact results, they will be clamoring to be a part of your company’s do-gooding efforts.


Storytelling can take many forms. Here are a few suggestions to help your employees share the call to action to get involved and make a difference:


Keep reading...

SXSW: Panels to Attend, People to Meet

by Network for Good Specialist on ‎03-05-2014 3:00 AM, EST

By Allison McGuire | @CaliMcG



Going to SXSW Interactive? We are, and we want to meet you!


Events we’re looking forward to:

  • Doing Good & Making Money. If you’re reading this blog, you’re likely interested in the intersection of business and cause. This panel will explore how companies can do business that helps nonprofits. Our partner WebThriftStore will explain how charities can use its platform to run an online thrift store with no financial risk. Learn how doing good can be profitable. Hashtag to follow: #shop4good


Keep reading...

What’s Sweeter Than Chocolate?

by Network for Good Specialist on ‎02-14-2014 3:00 AM, EST

By Allison McGuire | @CaliMcG


What makes today so special? No, it’s not the oodles of chocolate (those should be a regular occurrence). It’s Generosity Day!


Box of chocolates Generosity what? The idea of moving Valentine’s Day away from dinner reservations and singles awareness towards a day of generous acts began in 2011 by Sasha Dichter, Scott Case, Ellen McGirt, and Katya Andresen.


The concept is shockingly simple: Today, think about ways to be generous and then…just…be generous.


Stumped on how to start? Try some of these:


  • Write an email to someone you admire, explaining why they inspire you.
  • Hold the door for a large group of people. Smile while doing so.
  • Give the gift of charity to your employees. Pass along the ‘helper’s high’.
  • Call someone you appreciate. See what’s new in their life.
  • Buy coffee for the person behind you in line (even if they order a triple, venti soy mocha).
  • Create a fundraising campaign for your favorite charity. Rally friends and family to join.
  • Use the hashtag #SM4SG (social media for social good) to spread good cheer.
  • Lavish unsolicited praise on an unsuspecting colleague. Post a note on your intranet or pen a LinkedIn recommendation.

I promise to join you today. I’ll start by saying thank you for participating in Network for Good’s online community. Your work and passion inspires me.




Question for discussion: How will you be generous today?



Photo is author's own.

Big News: $1 Billion for Good

by Network for Good Specialist on ‎02-13-2014 3:00 AM, EST

This post is cross-posted from our Nonprofit Marketing Blog.


By Caryn Stein | @caryn74


$1 billion thermometerToday at Network for Good, we’re celebrating a major milestone: $1 billion processed for charity since our founding in 2001. We’re incredibly proud of this big achievement and we are even more honored by what it means. This milestone represents an amazing outpouring of generosity from millions of donors to thousands of nonprofits—and an incredible amount of good being done in this world.


Network for Good was founded to make it as easy to give online as it is to shop online. A lot has changed in the world of digital philanthropy since then, and we’re excited to be at the forefront of this revolution.


Of course, this milestone is about much more than the mechanics of processing online donations. It’s about the hard work of nonprofits and the good they do each and every day, the amazing generosity of donors, and the creative thinking of corporate partners who provide innovative opportunities for generosity.


Thanks to each and every one of you for being part of this journey and we look forward to working with you to continue unleash generosity. Here’s to the next “Billion for Good” and beyond!

We're pleased to bring you our top 10 blog posts of 2013!


#5: It’s Not Me, It’s You


Helicopter love via Allison McGuireThis Valentine’s Day, as you throw chocolates and champagne in your shopping cart (or on your Pinterest board), consider adding an extra item: generosity.


I know it sounds cheesy—of course you know generosity isn’t stocked in supermarkets—but stick with me. The idea of moving Valentine’s Day away from dinner reservations and singles awareness towards a day of generous acts began in 2011 by Sasha Dichter, Scott Case, Ellen McGirt, and our own Katya Andresen.

The premise is simple.


Today, think about how you can be generous and then…just…be generous.

Want to spread the love but don’t know how? Try some of these on for size:

  • Write a note to someone you admire.
  • Look people in the eye and say, “Thank you.”
  • Donate to your favorite cause.
  • Call someone you appreciate, and tell them why they’re important to you.
  • Buy coffee for the person behind you in line.
  • Use the hashtag #SM4SG (social media for social good) to spread good cheer.
  • Share your smile.




We're pleased to bring you our top 10 blog posts of 2013!


#6: CSX’s Social Media Success


Drop and Give Them 10 via CSXCSX, a rail-based transportation company, is dedicated to serving its employee base. Almost 20% of the company’s workforce is comprised of U.S. veterans. Through its Drop and Give Them 10 campaign, CSX asked supporters to literally drop, do ten pushups, and share socially, to benefit nonprofit partner Wounded Warrior Project.


CSX, one of the country’s largest freight rail companies, is dedicated to serving its employee base. Nearly 20% of the company’s workforce is comprised of U.S. veterans. Through its Drop and Give Them 10 campaign, CSX asked supporters to literally drop and do ten pushups. When shared socially, CSX donated $1 for every 10 pushups to benefit nonprofit partner Wounded Warrior Project, doubling this donation when the participant shared their pushups through social media.


I was able to get the scoop on campaign lessons from Carla Groleau, Director of CSX’s Corporate Communications.


AM: What were CSX’s metrics to determine success?

CG: For an initiative of this nature -- participation. We could only reach our goal of donating $50,000 to Wounded Warrior Project if supporters were willing to Drop and Give Them 10.



Top Posts of 2013

by Network for Good Specialist ‎12-06-2013 3:00 AM, EST


As an end-of-the-year treat, we're excited to bring you our top 10 blog posts of 2013. As you know, Companies for Good covers the following topics:


We're pleased to share the #10 most popular blog post today, then count down the rest.


                                      Happy holidays from everyone at Network for Good.



#10: Friday5: Social Good Start-up to Watch


Friday5Let’s start with Friday.


"Who doesn’t like Fridays? In fact, who isn’t overly excited for the weekend, feeling a sense of accomplishment by getting through the week? Why not tie this feeling with something good?" Mike Berman pondered these questions from his desk at the tech company, Eventbrite.


To put these questions to the test, Berman left his Silicon-Valley gig, and created a social enterprise where individuals donate a small amount--$5--every Friday to benefit good causes.Friday5 was born**.


The impact is two-fold, says Berman:

1) Funds raised for causes are used out in the field, assigning donations to direct impact.

2) Friday5 gives lesser known causes the exposure they need.


Read on…


By Allison McGuire | @CaliMcG


ChangefolioIt sounds shockingly simple, but that’s because it is. Our new corporate partner, Changefolio, is a web platform looking to improve the donation experience for both charities and donors.


In their words,


“[Changefolio] empower[s] users to set up automatic micro-donations based on everyday spending. Users connect with their bank, and set up on-going donation rules, like giving an extra dollar to a local food bank every time they buy groceries. We then provide a personalized webpage that allows users to track and share their impact.”


Keep reading...

#CSRChat: Charity as Vocus' Thank You

by Network for Good Specialist on ‎12-02-2013 3:00 AM, EST


If you’re well versed in corporate social responsibility (CSR) and social media, you’ve likely participated in the inimitable Susan McPherson’s bi-monthly #CSRChat. We were lucky enough to be one of the featured guests, with our partners Vocus.


We’re big fans of the social marketing company, both as a customer of Vocus’ marketing suite and as a social good partner in crime. Vocus uses our Good Card—branded charity gift cards—as a thank you for conference speakers.


Why give the gift of charity? Vocus: We found our conference speakers didn’t want more “gifts” to lug back home. They appreciated the thoughtfulness of Good Cards…It was a creative gift and certainly meant more to them! 


McPherson asked us and Vocus questions around CSR and social-good incentives. Check out snippets on the conversation below, and be sure to check out the next #CSRChat on Twitter.


On brands' genuine connection to cause:

CSRChat Vocus' Authenticity






Keep reading...

Giving Gone Digital

by Network for Good Specialist on ‎11-22-2013 3:00 AM, EST

By Allison McGuire | @CaliMcG


We're excited to release the following Network for Good Mid-Year 2013 Digital Giving Index Infographic, which includes our findings on $71 million in donations to over 20,000 charities via the Network for Good giving platform.* Donations are categorized via three channels: portal giving (like CrowdRise), charity websites, and peer-to-peer social giving.

Network for Good Digital Giving Index 2013The main takeaways worth noting are:


1) Giving is going digital. While overall giving is up 1.5%, online giving has risen 14%.


2) Social giving--via peer-to-peer sites--is increasing. In 2013, Network for Good cited a 60% increase via the platform in donation dollars over 2012.


3) People give more than you think. Branded giving pages see an average gift size of $118 and portal giving sees an average donation of $76.


Keep reading for the full infographic...


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About This Blog

Companies for Good shares insights on cause marketing and corporate social responsibility topics to inform your charitable engagement with consumers and employees. Network for Good empowers corporate partners to unleash generosity and advance good causes. The blog celebrates that work and provides expertise and resources to help you do well and do good. Learn more

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