As an end-of-the-year treat, we're excited to bring you our top 10 blog posts of 2013. As you know, Companies for Good covers the following topics:
- Cause marketing
- Employee engagement
- Disaster relief
- Holiday trends
- Loyalty and rewards
- Millennials trends
- Social innovation
We're pleased to share the #10 most popular blog post today, then count down the rest.
Happy holidays from everyone at Network for Good.
#10: Friday5: Social Good Start-up to Watch
Let’s start with Friday.
"Who doesn’t like Fridays? In fact, who isn’t overly excited for the weekend, feeling a sense of accomplishment by getting through the week? Why not tie this feeling with something good?" Mike Berman pondered these questions from his desk at the tech company, Eventbrite.
To put these questions to the test, Berman left his Silicon-Valley gig, and created a social enterprise where individuals donate a small amount--$5--every Friday to benefit good causes.Friday5 was born**.
The impact is two-fold, says Berman:
1) Funds raised for causes are used out in the field, assigning donations to direct impact.
2) Friday5 gives lesser known causes the exposure they need.
It sounds shockingly simple, but that’s because it is. Our new corporate partner, Changefolio, is a web platform looking to improve the donation experience for both charities and donors.
In their words,
“[Changefolio] empower[s] users to set up automatic micro-donations based on everyday spending. Users connect with their bank, and set up on-going donation rules, like giving an extra dollar to a local food bank every time they buy groceries. We then provide a personalized webpage that allows users to track and share their impact.”
If you’re well versed in corporate social responsibility (CSR) and social media, you’ve likely participated in the inimitable Susan McPherson’s bi-monthly #CSRChat. We were lucky enough to be one of the featured guests, with our partners Vocus.
We’re big fans of the social marketing company, both as a customer of Vocus’ marketing suite and as a social good partner in crime. Vocus uses our Good Card—branded charity gift cards—as a thank you for conference speakers.
Why give the gift of charity? Vocus: We found our conference speakers didn’t want more “gifts” to lug back home. They appreciated the thoughtfulness of Good Cards…It was a creative gift and certainly meant more to them!
McPherson asked us and Vocus questions around CSR and social-good incentives. Check out snippets on the conversation below, and be sure to check out the next #CSRChat on Twitter.
On brands' genuine connection to cause:
We're excited to release the following Network for Good Mid-Year 2013 Digital Giving Index Infographic, which includes our findings on $71 million in donations to over 20,000 charities via the Network for Good giving platform.* Donations are categorized via three channels: portal giving (like CrowdRise), charity websites, and peer-to-peer social giving.
The main takeaways worth noting are:
1) Giving is going digital. While overall giving is up 1.5%, online giving has risen 14%.
2) Social giving--via peer-to-peer sites--is increasing. In 2013, Network for Good cited a 60% increase via the platform in donation dollars over 2012.
3) People give more than you think. Branded giving pages see an average gift size of $118 and portal giving sees an average donation of $76.
NewAnthropy believes that building better communities starts with individuals.
On this site, individuals can create a “Giving Circle” to create communities around causes about which they care. Giving circles are comprised of a group of people, big or small, that join to donate to charities doing great work. By pooling together a larger donation, this type of giving amplifies impact and encourages community building.
We’re proud to partner with newAnthropy to process and distribute users’ donations to charities all over the U.S. I had the chance to chat with Mike Zserdin, newAnthropy's Chief Generosity Advocate and Co-Founder.
Ready to be inspired? Check out this year’s Yoshiyama Young Entrepreneurs winners!
The 2013 Yoshiyama Awardees are an impressive bunch. From using mobile tech to create a relationship between low-income patients and healthcare companies to providing inner-city youth financial education, these young entrepreneurs are helping lift their communities out of poverty.
A version of this post originally appeared on Edelman's goodpurpose blog.
Mashable's Social Good Summit was chock full of lessons applicable to social good all stars, companies dedicated to innovative corporate social responsibilty, and creative nonprofits.
“Never waste a crisis,” explains Pat Christen, CEO of HopeLab. “Everyone has resilience, and resilience is inherent in innovation.”
According to Christen, this is the formula for bouncing back:
Purpose + Connection + Control = Resilience
Resilience is most important in times of disaster. Here’s how your company can use this equation to guide employees and consumers in times fraught with confusion and sadness.
Purpose: Be clear about why your company is responding to a disaster. Do you have offices in affected areas? Are you devastated by the impact wrought? A general, “We are saddened by this incident,” won’t cut it. Make it personal.
This is a continuation of an interview with Jay Baer, author of Youtility.
Jay Baer’s Youtility. Baer posits that marketing should be about “help not hype” and provides marketers with lessons on how to capitalize on the collaborative economy. It’s a fantastic read—my enthusiasm about this concept has led to blogging several articles and sharing many social status updates.
I was lucky enough to get in touch with Baer, interview him for our blog, and share some youtility-inspired lessons with you.
Here’s part II of my interview:
AM: One of my favorite parts of the book is when you describe the relationship between the Youtility concept and social media. “If [your brand is] interesting and useful and helpful, your customers and prospects will do more of your marketing for you, helping your company work less arduously and expensively on interruption marketing in its various guises.” What are some baby steps to help companies well versed in push marketing move to more of a listening role?
The following is a post from our new expert guest blogger series. A version of this post originally appeared on Edelman’s goodpurpose blog.
By Hope Freedman | @HOPEfreedman
As members of the United Nations General Assembly descended on midtown Manhattan last week for the sixty-eighth session, hundreds of worldly “do-gooders” convened uptown at the renowned 92Y for the fourth annual Social Good Summit.
The overarching theme for this year’s Social Good Summit – synthesized as the rally cry #2030NOW — focused on how the actions we take now regarding social issues will have an impact in the coming decades.
True to expectation, the first day of the Summit was filled with passion, optimism and buoyancy that “new media” can help big ideas translate into innovative, sustainable solutions.
It’s true. Push notifications and alerts are at an all-time high. Networks have never been more fragmented. The defeatist phrase “I’m so busy” has never been more ubiquitous.
How can companies, then, capitalize on employees’ ADD, get them involved in a corporate cause campaigns, help them do good, and ultimately drive retention?