Do you find that employees provide the best quality recommendations for new hires? Would you benefit from a workforce that is more engaged in referring top talent? Has it crossed your mind that injecting charity into the recruitment process can provide a carrot for employees?
Datalogix, a company that provides marketing infrastructure for data-driven companies, found these questions to be true. Lindsey Thomason, Recruiting Coordinator, runs the company’s new recruit program and has found by adding a charity component to the recruitment process, it has motivated employees to shape their work culture.
The Good Card®, a gift card for charity, is given to an employee that refers a candidate who joins the Datalogix team. The employee may then donate $1,000 to the charity/charities of their choice.
In addition to an increase in internal referrals, Thomason expands upon the benefits of this program:
- Charitable donations increase with the boost of employee referrals. Employee peer referrals continue to increase in parallel with Datalogix’s overall workforce growth. To keep the program top of mind, monthly communications are sent to employees to encourage top-notch referrals.
By utilizing electronic charity cards, Datalogix is able to provide more charitable options, avoid overhead costs, and expand its green efforts. In 2013, Datalogix saw a 99% redemption rate!
- Corporate philanthropic ties deepened. This program also gives Datalogix the ability to feature its corporate charitable partners, such as A Precious Child in Broomfield, Colorado, which receives employee donations, proceeds from expiring cards, and volunteer support.
We're excited to announce the release of our newest Good Card case study! Datalogix, a company that provides marketing infrastructure for the data driven era by connecting digital advertising to offline sales, uses Network for Good's, Good Card® to incentivize employee referrals.
As part of this referral program, Datalogix’s human resources team sought to create a rewards program that reflected its culture of giving. The addition of the referral program, enables employees to receive a $1,000 Good Cardwhen a referral joins the Datalogix team.
Key case study findings include:
→ Employees are motivated to shape the Datalogix work culture.
The addition of the Good Card to the existing referral program gives employees great incentive to refer top talent. This allows employees to not only contribute to the Datalogix team and culture, but to their community as well.
→ Employees contribute to charities of all shapes and sizes.
With 1.4 million charities to choose from, it’s not just large nonprofits that receive donations—local nonprofits and niche causes also receive much-needed support. Employees are excited to receive Good Cards and spend the funds to support their favorite cause.
If you're interested in learning how to use these charity cards to boost your employee engagement portfolio, email us!
Did you get the memo? Today’s Employee Appreciation Day! Not that you shouldn’t be doing this every day, but today is a special day to show them you care.
Here are a few ways companies show gratitude on a continual basis:
- HP empowers employees, personalizes rewards, and does good. Through leveraging Good Cards®--gift cards for charity—the company rewards all-star employee volunteers with a gift that gives back. Employees who have met their quarterly volunteering goals receive a $50 Good Card.
- OfficeMax supplies appreciation with its surprise parties for teachers. A Day Made Better, a partnership with Adopt-A-Classroom, is a one-day-only event that awards over 1,000 teachers +$1,000 each in school supplies. 98% of OfficeMax employees strongly agreed the program made them proud to work for the company; the remaining 2% simply agreed.
Did you know showing recognition is one of the three top factors to measure engaged your workforce is? Did you know employee engagement is a virtuous cycle?
It looks like this:
employee feels valued-->engagement level increases-->productivity grows-->motivation rises
In preparation for next week’s Employee Appreciation Day (March 7), we’re excited to share our friends at Quantum Workplace have released a comprehensive—and fun!—guide to think creatively about engaging your employees.
Below is a curated selection of their ideas. Definitely download the highly-skimmable whitepaper for the whole list.
#1) Happy Anniversary!
Nothing says, “You’re appreciated!” like celebrating the day each employee joined your workforce. Big company? Modify your celebrations.
- Delegate party planning to team leaders and let each department honor employees with their own celebrations.
- Set aside one day each year to celebrate. (Save the Date: National Employee Appreciation Day is March 7!)
How many fruit baskets did you receive last year? While they may be delicious, they aren’t super original. This year, think outside the basket. Think charity.
Not only does charity satiate your appetite longer, but it’s also a more meaningful, personal gift to give and receive.
Just in time for the holidays, we’re pleased to announce our reimagined Good Card®! This charity gift card is redeemable as a donation to any of more than 1 million charities.
Not a compelling enough? Well here are some more reasons to consider charity as an end-of-the-year gift:
- One size fits all. Companies big and small—HP, Bing, and Fiksu to name a few—use the Good Card to reward employees and customers.
- Donation amount is up to you. Companies choose the amount affixed to each card.
- Your brand is prominently displayed on the card. Easy-to-add logo encourages brand loyalty.
- Conversation piece and leave behind message. The card’s peel-off magnet allows recipients to share their donation experience. A do good message is underneath.
- Everyone wants to donate to unique charities. When presented a choice in giving, your employees and customers appreciate a company that demonstrates an interest in the causes closest to their hearts.
- No expiration date. Ongoing bulk sales are easy and pain free. This is especially helpful for recurring rewards programs.
Good Card recipients redeem their prepaid donations for a wide range of charities – from local PTAs, libraries, and animal shelters to large nonprofits like the American Red Cross and The Nature Conservancy.
If you’re well versed in corporate social responsibility (CSR) and social media, you’ve likely participated in the inimitable Susan McPherson’s bi-monthly #CSRChat. We were lucky enough to be one of the featured guests, with our partners Vocus.
We’re big fans of the social marketing company, both as a customer of Vocus’ marketing suite and as a social good partner in crime. Vocus uses our Good Card—branded charity gift cards—as a thank you for conference speakers.
Why give the gift of charity? Vocus: We found our conference speakers didn’t want more “gifts” to lug back home. They appreciated the thoughtfulness of Good Cards…It was a creative gift and certainly meant more to them!
McPherson asked us and Vocus questions around CSR and social-good incentives. Check out snippets on the conversation below, and be sure to check out the next #CSRChat on Twitter.
On brands' genuine connection to cause:
This post is a part of a frequently-asked-questions series on Network for Good. We thought this would be a good time to orient you on who we are, what we do, and how we can help your company. These are the most commonly asked questions we encounter. If you have any questions of your own, email us!
Many of our FAQs center around pricing. We strive to provide the best-of-breed products and services. With that, we are transparent about how much it all costs. Keep in mind, though, that depending on your company's needs, these prices may change.
How much does your technology cost?
It depends! Our licensed solutions start at approximately $15,000 and the fees are commensurate with the level of customization or partnership support.
Human Resources: If your company is looking to engage in a small rewards and loyalty campaign, a Good Card program; you choose the amount based the quantity and Good Card value. We provide customized Good Cards starting at $5,000+.
Cause Marketers: Our branded giving page costs start at $15,000. This is a quick way to engage your consumers in your brand’s one-off or holiday giving initiative.
Developers: If you’re a developer wanting to integrate with one of our APIs (application programming interface), donation processing and disbursement technology starts at $15,000. If you want access to all of our APIs, full partnership and account management, standard fees start at $25,000.
We're excited to announce the release of our new Good Card case study on how HP, the world’s largest technology company focusing on product innovation for the cloud, security, and big data, uses Network for Good's Good Card® to reward all-star employee volunteers.
You may not know that HP has a history of civic engagement embedded into its employee volunteering programming. One way the company folds rewards into this portfolio is via charity rewards.
Employees who have met their quarterly volunteering goals receive a $50 gift card to charity that they are welcome to spend at the cause of their choice.
More than a tchotchke, this card allows employees to support charities with personal meaning to them, fostering connection and brand loyalty to HP. Plus, “The reward fits the deed,” remarks HP Group Site Program Manager Valerie Lane.
As a part of our new expert guest blogger series, Vicki Halsey of The Ken Blanchard Companies shares the PATH to retaining customers.
By Vicki Halsey | @LeaderChat
Even the most highly regarded names in customer service occasionally fall short of perfection—and most likely, your business will, too. A service provider may make a mistake (they are human, after all) or an event may occur that’s beyond your control. Unfavorable situations can arise that result in a customer feeling less than cared for. How can you ensure your customer will choose to return to your business after an unfortunate incident? How do you leave them with a positive impression after they’ve had a negative experience?
Increase the odds of keeping that customer by following this PATH:
P: Prepare for scenarios. Proactively discuss with your staff possible customer concerns as well as solutions they could offer. Give your frontline people permission to handle issues without having to ask a supervisor. Let them know specifically where the boundaries lie. The faster a frontline employee can make a customer’s problem go away, the faster the experience will become a positive instead of a negative memory.
The following is a post from our new expert guest blogger series. A version of this post originally appeared on Chart Your Course.
By Gregory P. Smith | @chartcourse
The youngest generation in today’s workforce, Millennials or Generation Y, has brought new challenges to companies. These 20 and 30-somethings are the largest generation in human history and will comprise 40 percent of the U.S. workforce by 2020, according to the U.S. Bureau of Labor Statistics.
They are driven, task-oriented, social and technologically savvy. They are also impatient, entitled and quick to change employers if they don’t feel they are advancing their careers sufficiently.
Seventy percent of Millennials leave a new job before the first two years, a turnover rate twice as high as other generations, according to Experience.com.
If businesses want to attract and retain this enormous pool of talent, they have to start tailoring their workplace to meet their needs and capture their loyalty.