How many fruit baskets did you receive last year? While they may be delicious, they aren’t super original. This year, think outside the basket. Think charity.
Not only does charity satiate your appetite longer, but it’s also a more meaningful, personal gift to give and receive.
Just in time for the holidays, we’re pleased to announce our reimagined Good Card®! This charity gift card is redeemable as a donation to any of more than 1 million charities.
Not a compelling enough? Well here are some more reasons to consider charity as an end-of-the-year gift:
- One size fits all. Companies big and small—HP, Bing, and Fiksu to name a few—use the Good Card to reward employees and customers.
- Donation amount is up to you. Companies choose the amount affixed to each card.
- Your brand is prominently displayed on the card. Easy-to-add logo encourages brand loyalty.
- Conversation piece and leave behind message. The card’s peel-off magnet allows recipients to share their donation experience. A do good message is underneath.
- Everyone wants to donate to unique charities. When presented a choice in giving, your employees and customers appreciate a company that demonstrates an interest in the causes closest to their hearts.
- No expiration date. Ongoing bulk sales are easy and pain free. This is especially helpful for recurring rewards programs.
Good Card recipients redeem their prepaid donations for a wide range of charities – from local PTAs, libraries, and animal shelters to large nonprofits like the American Red Cross and The Nature Conservancy.
If you’re well versed in corporate social responsibility (CSR) and social media, you’ve likely participated in the inimitable Susan McPherson’s bi-monthly #CSRChat. We were lucky enough to be one of the featured guests, with our partners Vocus.
We’re big fans of the social marketing company, both as a customer of Vocus’ marketing suite and as a social good partner in crime. Vocus uses our Good Card—branded charity gift cards—as a thank you for conference speakers.
Why give the gift of charity? Vocus: We found our conference speakers didn’t want more “gifts” to lug back home. They appreciated the thoughtfulness of Good Cards…It was a creative gift and certainly meant more to them!
McPherson asked us and Vocus questions around CSR and social-good incentives. Check out snippets on the conversation below, and be sure to check out the next #CSRChat on Twitter.
On brands' genuine connection to cause:
This post is a part of a frequently-asked-questions series on Network for Good. We thought this would be a good time to orient you on who we are, what we do, and how we can help your company. These are the most commonly asked questions we encounter. If you have any questions of your own, email us!
Many of our FAQs center around pricing. We strive to provide the best-of-breed products and services. With that, we are transparent about how much it all costs. Keep in mind, though, that depending on your company's needs, these prices may change.
How much does your technology cost?
It depends! Our licensed solutions start at approximately $15,000 and the fees are commensurate with the level of customization or partnership support.
Human Resources: If your company is looking to engage in a small rewards and loyalty campaign, a Good Card program; you choose the amount based the quantity and Good Card value. We provide customized Good Cards starting at $5,000+.
Cause Marketers: Our branded giving page costs start at $15,000. This is a quick way to engage your consumers in your brand’s one-off or holiday giving initiative.
Developers: If you’re a developer wanting to integrate with one of our APIs (application programming interface), donation processing and disbursement technology starts at $15,000. If you want access to all of our APIs, full partnership and account management, standard fees start at $25,000.
We're excited to announce the release of our new Good Card case study on how HP, the world’s largest technology company focusing on product innovation for the cloud, security, and big data, uses Network for Good's Good Card® to reward all-star employee volunteers.
You may not know that HP has a history of civic engagement embedded into its employee volunteering programming. One way the company folds rewards into this portfolio is via charity rewards.
Employees who have met their quarterly volunteering goals receive a $50 gift card to charity that they are welcome to spend at the cause of their choice.
More than a tchotchke, this card allows employees to support charities with personal meaning to them, fostering connection and brand loyalty to HP. Plus, “The reward fits the deed,” remarks HP Group Site Program Manager Valerie Lane.
As a part of our new expert guest blogger series, Vicki Halsey of The Ken Blanchard Companies shares the PATH to retaining customers.
By Vicki Halsey | @LeaderChat
Even the most highly regarded names in customer service occasionally fall short of perfection—and most likely, your business will, too. A service provider may make a mistake (they are human, after all) or an event may occur that’s beyond your control. Unfavorable situations can arise that result in a customer feeling less than cared for. How can you ensure your customer will choose to return to your business after an unfortunate incident? How do you leave them with a positive impression after they’ve had a negative experience?
Increase the odds of keeping that customer by following this PATH:
P: Prepare for scenarios. Proactively discuss with your staff possible customer concerns as well as solutions they could offer. Give your frontline people permission to handle issues without having to ask a supervisor. Let them know specifically where the boundaries lie. The faster a frontline employee can make a customer’s problem go away, the faster the experience will become a positive instead of a negative memory.
The following is a post from our new expert guest blogger series. A version of this post originally appeared on Chart Your Course.
By Gregory P. Smith | @chartcourse
The youngest generation in today’s workforce, Millennials or Generation Y, has brought new challenges to companies. These 20 and 30-somethings are the largest generation in human history and will comprise 40 percent of the U.S. workforce by 2020, according to the U.S. Bureau of Labor Statistics.
They are driven, task-oriented, social and technologically savvy. They are also impatient, entitled and quick to change employers if they don’t feel they are advancing their careers sufficiently.
Seventy percent of Millennials leave a new job before the first two years, a turnover rate twice as high as other generations, according to Experience.com.
If businesses want to attract and retain this enormous pool of talent, they have to start tailoring their workplace to meet their needs and capture their loyalty.
This is a continuation of yesterday's post.
Let’s face it: Engaged employees are the best. I don’t mean the best at their jobs—although that can be true—I mean the most spirited, zestful people.
3) Instruct. As we’ve mentioned before, everyone can use professional skillset enhancements—especially Millennials. By providing employees with clear directives and leadership opportunities, you set them up to succeed.
As you may know, this week—April 21-27—is Volunteer Week, which is a great reason to engage your employees for good. For example, I’m coordinating a team volunteer outing to help one of our nonprofit customers.
Having a corporate volunteering program is a boon to recruiting top Millennial talent. My generation looks fondly upon employers that support employees’ connection to cause. Show appreciation for your passionate employee volunteers (and increase brand loyalty!) with charity rewards. Not only will you incent positive behavior, but volunteers will feel good about paying it forward.
As many of you know, Google Reader is closing down. If you're using Google Reader for this blog, you won't get our cause marketing and employee engagement posts anymore.
While we're all very sad the RSS service will be gone, we'd like to extend an official invitation for you to get this blog in your inbox. We'd miss you as a member of our community (and we're sure you'd miss us too) so connect with us here:
Patrick Hanlon, CEO of THINKTOPIA®—an innovative branding, marketing, consulting, and advertising firm—has the secret to brand relevance. Fortunately for us, he’s willing to share.
Q: How has the advent of ‘conscious consumerism’ influenced how brands approach marketing strategy?
A: I think it depends on the brand. Every brand has to have its introspective moment and decide if conscious capitalism aligns with its own vision and values. Its consciousness