On Veteran's Day, we are reminded that showing appreciation is welcome. Employees and customers, too, appreciate a heartfelt thank you. Giving thanks is especially welcome during holiday season.
However, when December hits, many get swept up in the general chaos of ending one year and beginning another. As we mentioned before, November is an ideal time to roll out your cause program and get employees and customers excited about unleashing generosity at year-end.
If you reach your audience in November, you’ll have a better chance of securing their attention and participation and feed off their enthusiasm for Thanksgiving and the beginning of the holiday season.
Create a Gratitude Campaign
We frequently talk about how employees and consumers alike want companies to support cause. Less frequently do we mention that their desire increases during the holiday season.
Don’t just trust me—look at the research! According to Cone, Inc.:
- 81% of employees want to get involved in their company’s cause-related efforts through giving and matching grant campaigns.
- 73% of employees wish their company would do more to support causes.
- 89% of consumers want companies to support causes at the holidays.
- 78% of consumers want to be personally engaged in these efforts.
Why are we telling you this now? Because November is an ideal time to roll out your cause program and get employees and customers excited about unleashing generosity at year-end.
Once December hits, many people are focused on deadlines, family holiday planning, and the general chaos of ending one year and beginning another. If you reach your audience in November, you’ll have a better chance of securing their attention and participation and feed off their enthusiasm for Thanksgiving and the beginning of the holiday season.
Here’s an idea that’s guaranteed to wow your audience:
Spark a Matching Grant Contest
We’re pleased to announce we’ll be participating again in #GivingTuesday™, a campaign to create a national day of giving to the lineup of national shopping days Black Friday, Small Business Saturday, and Cyber Monday.
#GivingTuesday occurs on December 3, 2013 this year and is an opportunity for companies, nonprofits, and individuals alike to get involved for the greater good.
How is your company celebrating #GivingTuesday? We have a few ideas to get you started.
- Host a giving day for featured causes. To celebrate #GivingTuesday, Network for Good has pledged to help companies that want to host a giving campaign for one or a handful of featured charities. With a commitment of matching funds or marketing, your company can invite employees and customers to support nonprofit partners through a complimentary branded giving page*. Your company will be able to track impact in real time and join other brands encouraging charitable activities on this national day of giving.
This post is a part of a frequently-asked-questions series on Network for Good. We thought this would be a good time to orient you on who we are, what we do, and how we can help your company. These are the most commonly asked questions we encounter. If you have any questions of your own, email us!
Companies big and small come to Network for Good with questions around how to use our donation processing and disbursement technology to meet their specific needs. This post will give you a sense of what brands we currently work with and how we can work with your company too.
What are some of Network for Good’s corporate clients?
Our corporate partnerships range in size and scope. We work with Fortune 500 companies like Capital One, Warner Bros, and Coca-Cola; small social-good startups like Friday5 and Urgency Network; peer-to-peer fundraising platforms like CrowdRise; and employee giving providers such as YourCause and MicroEdge.
Yesterday, Network for Good released the following 2012 Digital Giving Index Infographic. We're proud to share our findings on $163 million in donations to over 40,000 charities via the Network for Good giving platform. Donations are categorized via three channels: portal giving (like CrowdRise), charity websites, and peer-to-peer social giving.
Check out the infographic below and share with your social networks!
This infographic is created by Network for Good
Cue the music! As an end-of-the-year treat, we're excited to bring you our top 5 blog posts of 2012. As you know, our posts cover cause marketing, employee engagement, disaster relief, holiday trends, loyalty and rewards, Millennials trends, social innovation, and much more.
We'll give you #5 on Monday, skip posting on Christmas, then countdown the rest.
Don't forget to share YOUR favorite cause marketing campaign of 2012 via Twitter with the hashtag #C4Gchat. We're pooling responses, and will share them in the new year.
Happy holidays from everyone at Network for Good.
Although it's amazing, it's not mine--the image was found here.
By Allison McGuire*
Giving good (aka donating to charity, volunteering, etc.) creates a euphoric chemical reaction in the brain known as the ‘helper’s high’**. That’s why you feel satisfied after taking time out of your busy week to support the causes you care about most or ladle soup with the homeless women’s shelter across the street.
Care about cause
As you know, companies incorporate cause into their business models for reasons ranging from higher employee retention to increased customer loyalty. There are some compelling stats around cause being associated with corporate brands, and, as ‘tis the season of giving, consumers and employees alike are especially interested in feel-good events.
Don’t just take my word for it—the proof is in the pudding! According to recent research by Cone, Inc., nearly 90% of consumers want companies to support causes at the holidays and almost ¾ of employees wish their company would do more to support causes.
While corporate cause campaigns occur throughout the year, the holiday season is the perfect time for companies to spend remaining marketing budgets and/or philanthropic dollars.
Be a company that gives back.
For example, you can:
- Thank your employees with charity gift cards;
- Send motivating messages to keep up spirits through the end of the year;
- Illustrate the impact your corporate giving program has yielded.
Whatever you do this holiday season, make sure to keep it light, keep it fun, and keep it good.
**Helper’s High: (noun): 1. The feeling of euphoria that people report after giving to charity 2. An activated psychological state induced by charitable activity
By Kate Olsen
The first half of December is primetime for charity rewards. Why? According to several studies profiled in the Washington Post[i], a bonus you spend on someone else is more motivating than a bonus you spend on yourself.
By letting your customers, clients or employees direct where your corporate philanthropic dollars get spent, you emphasize your commitment to cause and give them the thrill of a reward.
The gift of charity is an easy and ideal way to:
- Thank employee volunteers with ‘dollars for doers’ incentives
- Show customers & clients you appreciate their business
- Recruit fans to online and social campaigns
Our Good Card® - a gift card for charity – allows your audience to choose their favorite charities to support, but your company gets the tax credit. It’s an ideal way to demonstrate that your company is interested in what your customers and employees care about.
Tomorrow, Tuesday, November 27, 2012, Network for Good celebrates the spirit of the holiday season and joins partners The Case Foundation, Crowdrise, SixDegrees.org and others to promote the inaugural #Giving TuesdayTM, a national movement to add a day of charity and doing good to the lineup of national shopping days Black Friday, Small Business Saturday and Cyber Monday.
Founded by the 92nd Street Y and the United Nations Foundation, and supported by a host of corporations and nonprofits, #GivingTuesday™ is a campaign to create a national day of giving at the start of the annual holiday season. As the campaign's mission statement asserts, "it celebrates and encourages charitable activities that support nonprofit organizations.”
The Case Foundation, Crowdrise and SixDegrees.org have joined together to host a one-day #GivingTuesday Match Challenge. The Case Foundation and SixDegrees.org, a charitable initiative of Actor and Musician Kevin Bacon in partnership with Network for Good, will match each donation made on Tuesday, November 27, 2012, through the campaign site on www.Crowdrise.com up to $35,000.
Network for Good also applauds the #GivingTuesday initiatives created by other corporate partners such as Capital One, Cisco and Microsoft.
Capital One is encouraging its debit and credit cardholders to support #GivingTuesday and donate to their favorite charities through the Capital One No Hassle Giving Site (www.capitalone.com/give). Launched in 2008 with Network for Good, the Giving Site enables Capital One customers to donate cash or credit card rewards to more than 1.2 million U.S. charities. Capital One covers the transaction fees on all donations made through the Giving Site so that 100% of every donation gets to the customer’s charity of choice.
Cisco's signature employee giving initiative is the Global Hunger Relief Campaign, which takes place from Nov. 1 - Dec. 31, 2012, and benefits hunger relief agencies worldwide. We multiply the impact of employee giving and volunteering through the Campaign by matching cash contributions twice, and providing $10 for every approved volunteer hour. Employees will be encouraged to give and volunteer throughout the Campaign, and we will focus volunteer activities at several local facilities on Nov. 27th specifically.
Microsoft & GlobalGiving
As it celebrates its 30th year of employee giving, Microsoft is proud to be a founding partner of Giving Tuesday. On Giving Tuesday, Microsoft will launch a major donor matching campaign on GiveforYouth.org – a new micro-giving portal designed to allow donors to fund and follow the dreams of young people around the world. While further details are forthcoming, Microsoft will encourage donors to “be the spark of change” for a young person by going to GiveforYouth.org and taking advantage of the matching offer. GiveforYouth.org is a Microsoft YouthSpark initiative offered in partnership with Global Giving.
How is your company celebrating #GivingTuesday?
I'm proud to report our latest #C4Gchat on Giving Good for the Holidays was a success. We were lucky enough not only to have our partners SnagFilms and CrowdRise join us, but also Chrysler and Build-A-Bear too. SnagFilms gave us a scoop on their 'Secret Santa for Good' program, CrowdRise talked about the Mozilla Firefox Challenge, Chrysler explained the thinking behind their latest food drive, and Build-A-Bear shared their work with Toys for Tots.
Make sure to mark your calendars for the next TweetChat on Creative Cause Campaigns: 2012 Highlights: Thursday, December 13 at 1 pm ET.
If you're a company or professional and worked on an unconventional cause campaign this year, please join! We love showcasing the work of our esteemed colleagues. Email us for more details.
Here are some of the highlights:
When we asked Chrysler why employees are a mainstay of their corporate giving programs, they replied,
We learned the scope of Build-A-Bear's work with Toys for Tots:
SnagFilms told us the importance of working with others in the cause space.
CrowdRise explained their thinking behind charity choice.
Chrysler shared their motivating factors in holiday giving.
And we all took home an important lesson: fun is underrated.
Here's a BIG thanks to all who joined us, especially our featured participants.