How many fruit baskets did you receive last year? While they may be delicious, they aren’t super original. This year, think outside the basket. Think charity.
Not only does charity satiate your appetite longer, but it’s also a more meaningful, personal gift to give and receive.
Just in time for the holidays, we’re pleased to announce our reimagined Good Card®! This charity gift card is redeemable as a donation to any of more than 1 million charities.
Not a compelling enough? Well here are some more reasons to consider charity as an end-of-the-year gift:
- One size fits all. Companies big and small—HP, Bing, and Fiksu to name a few—use the Good Card to reward employees and customers.
- Donation amount is up to you. Companies choose the amount affixed to each card.
- Your brand is prominently displayed on the card. Easy-to-add logo encourages brand loyalty.
- Conversation piece and leave behind message. The card’s peel-off magnet allows recipients to share their donation experience. A do good message is underneath.
- Everyone wants to donate to unique charities. When presented a choice in giving, your employees and customers appreciate a company that demonstrates an interest in the causes closest to their hearts.
- No expiration date. Ongoing bulk sales are easy and pain free. This is especially helpful for recurring rewards programs.
Good Card recipients redeem their prepaid donations for a wide range of charities – from local PTAs, libraries, and animal shelters to large nonprofits like the American Red Cross and The Nature Conservancy.
As an end-of-the-year treat, we're excited to bring you our top 10 blog posts of 2013. As you know, Companies for Good covers the following topics:
- Cause marketing
- Employee engagement
- Disaster relief
- Holiday trends
- Loyalty and rewards
- Millennials trends
- Social innovation
We're pleased to share the #10 most popular blog post today, then count down the rest.
Happy holidays from everyone at Network for Good.
#10: Friday5: Social Good Start-up to Watch
Let’s start with Friday.
"Who doesn’t like Fridays? In fact, who isn’t overly excited for the weekend, feeling a sense of accomplishment by getting through the week? Why not tie this feeling with something good?" Mike Berman pondered these questions from his desk at the tech company, Eventbrite.
To put these questions to the test, Berman left his Silicon-Valley gig, and created a social enterprise where individuals donate a small amount--$5--every Friday to benefit good causes.Friday5 was born**.
The impact is two-fold, says Berman:
1) Funds raised for causes are used out in the field, assigning donations to direct impact.
2) Friday5 gives lesser known causes the exposure they need.
On Veteran's Day, we are reminded that showing appreciation is welcome. Employees and customers, too, appreciate a heartfelt thank you. Giving thanks is especially welcome during holiday season.
However, when December hits, many get swept up in the general chaos of ending one year and beginning another. As we mentioned before, November is an ideal time to roll out your cause program and get employees and customers excited about unleashing generosity at year-end.
If you reach your audience in November, you’ll have a better chance of securing their attention and participation and feed off their enthusiasm for Thanksgiving and the beginning of the holiday season.
Create a Gratitude Campaign
We frequently talk about how employees and consumers alike want companies to support cause. Less frequently do we mention that their desire increases during the holiday season.
Don’t just trust me—look at the research! According to Cone, Inc.:
- 81% of employees want to get involved in their company’s cause-related efforts through giving and matching grant campaigns.
- 73% of employees wish their company would do more to support causes.
- 89% of consumers want companies to support causes at the holidays.
- 78% of consumers want to be personally engaged in these efforts.
Why are we telling you this now? Because November is an ideal time to roll out your cause program and get employees and customers excited about unleashing generosity at year-end.
Once December hits, many people are focused on deadlines, family holiday planning, and the general chaos of ending one year and beginning another. If you reach your audience in November, you’ll have a better chance of securing their attention and participation and feed off their enthusiasm for Thanksgiving and the beginning of the holiday season.
Here’s an idea that’s guaranteed to wow your audience:
Spark a Matching Grant Contest
We’re pleased to announce we’ll be participating again in #GivingTuesday™, a campaign to create a national day of giving to the lineup of national shopping days Black Friday, Small Business Saturday, and Cyber Monday.
#GivingTuesday occurs on December 3, 2013 this year and is an opportunity for companies, nonprofits, and individuals alike to get involved for the greater good.
How is your company celebrating #GivingTuesday? We have a few ideas to get you started.
- Host a giving day for featured causes. To celebrate #GivingTuesday, Network for Good has pledged to help companies that want to host a giving campaign for one or a handful of featured charities. With a commitment of matching funds or marketing, your company can invite employees and customers to support nonprofit partners through a complimentary branded giving page*. Your company will be able to track impact in real time and join other brands encouraging charitable activities on this national day of giving.
This post is a part of a frequently-asked-questions series on Network for Good. We thought this would be a good time to orient you on who we are, what we do, and how we can help your company. These are the most commonly asked questions we encounter. If you have any questions of your own, email us!
Companies big and small come to Network for Good with questions around how to use our donation processing and disbursement technology to meet their specific needs. This post will give you a sense of what brands we currently work with and how we can work with your company too.
What are some of Network for Good’s corporate clients?
Our corporate partnerships range in size and scope. We work with Fortune 500 companies like Capital One, Warner Bros, and Coca-Cola; small social-good startups like Friday5 and Urgency Network; peer-to-peer fundraising platforms like CrowdRise; and employee giving providers such as YourCause and MicroEdge.
Yesterday, Network for Good released the following 2012 Digital Giving Index Infographic. We're proud to share our findings on $163 million in donations to over 40,000 charities via the Network for Good giving platform. Donations are categorized via three channels: portal giving (like CrowdRise), charity websites, and peer-to-peer social giving.
Check out the infographic below and share with your social networks!
This infographic is created by Network for Good
Cue the music! As an end-of-the-year treat, we're excited to bring you our top 5 blog posts of 2012. As you know, our posts cover cause marketing, employee engagement, disaster relief, holiday trends, loyalty and rewards, Millennials trends, social innovation, and much more.
We'll give you #5 on Monday, skip posting on Christmas, then countdown the rest.
Don't forget to share YOUR favorite cause marketing campaign of 2012 via Twitter with the hashtag #C4Gchat. We're pooling responses, and will share them in the new year.
Happy holidays from everyone at Network for Good.
Although it's amazing, it's not mine--the image was found here.
By Allison McGuire*
Giving good (aka donating to charity, volunteering, etc.) creates a euphoric chemical reaction in the brain known as the ‘helper’s high’**. That’s why you feel satisfied after taking time out of your busy week to support the causes you care about most or ladle soup with the homeless women’s shelter across the street.
Care about cause
As you know, companies incorporate cause into their business models for reasons ranging from higher employee retention to increased customer loyalty. There are some compelling stats around cause being associated with corporate brands, and, as ‘tis the season of giving, consumers and employees alike are especially interested in feel-good events.
Don’t just take my word for it—the proof is in the pudding! According to recent research by Cone, Inc., nearly 90% of consumers want companies to support causes at the holidays and almost ¾ of employees wish their company would do more to support causes.
While corporate cause campaigns occur throughout the year, the holiday season is the perfect time for companies to spend remaining marketing budgets and/or philanthropic dollars.
Be a company that gives back.
For example, you can:
- Thank your employees with charity gift cards;
- Send motivating messages to keep up spirits through the end of the year;
- Illustrate the impact your corporate giving program has yielded.
Whatever you do this holiday season, make sure to keep it light, keep it fun, and keep it good.
**Helper’s High: (noun): 1. The feeling of euphoria that people report after giving to charity 2. An activated psychological state induced by charitable activity
By Kate Olsen
The first half of December is primetime for charity rewards. Why? According to several studies profiled in the Washington Post[i], a bonus you spend on someone else is more motivating than a bonus you spend on yourself.
By letting your customers, clients or employees direct where your corporate philanthropic dollars get spent, you emphasize your commitment to cause and give them the thrill of a reward.
The gift of charity is an easy and ideal way to:
- Thank employee volunteers with ‘dollars for doers’ incentives
- Show customers & clients you appreciate their business
- Recruit fans to online and social campaigns
Our Good Card® - a gift card for charity – allows your audience to choose their favorite charities to support, but your company gets the tax credit. It’s an ideal way to demonstrate that your company is interested in what your customers and employees care about.