NewAnthropy believes that building better communities starts with individuals.
On this site, individuals can create a “Giving Circle” to create communities around causes about which they care. Giving circles are comprised of a group of people, big or small, that join to donate to charities doing great work. By pooling together a larger donation, this type of giving amplifies impact and encourages community building.
We’re proud to partner with newAnthropy to process and distribute users’ donations to charities all over the U.S. I had the chance to chat with Mike Zserdin, newAnthropy's Chief Generosity Advocate and Co-Founder.
When I become interested in something, I can’t stop talking about it. Some may call it brand advocacy (I can talk hours about the wonders of Boloco), others may say I’m obsessed.
Exhibit A: Jay Baer’s Youtility. Baer posits that marketing should be about “help not hype” and provides marketers with lessons on how to capitalize on the collaborative economy. It’s a fantastic read—I’ve written several articles and shared many social status updates on Baer’s book.
Fortunately for me, sometimes my fandom is helpful. I was lucky enough to get in touch with Baer, interview him for our blog, and share some youtility-inspired lessons with you.
In conjunction with Virgin Mobile and Sevenly, Invisible People’s Mark Horvath created a road trip to raise awareness about youth homelessness. Check out my conversation with Mark below, and be sure to get involved in this campaign by making a purchase before September 22!
AM: How did Invisible People get linked up with Virgin Mobile and Sevenly?
MH: Virgin Mobile has helped me on previous road trips, and this past holiday season we worked on a shoe-a-thon to help a homeless shelter.
For as long as I can remember, I’ve been a fan of Virgin Mobile. Not only because it’s a great company, but because it has committed to fighting youth homelessness for seven years. It's really not cause marketing for Virgin Mobile, nor is it corporate social responsibility –fighting youth homelessness is in Virgin Mobile's DNA.
Procter & Gamble’s (P&G) decision to partner with Habitat for Humanity (Habitat)—a nonprofit working to provide safe and affordable housing to those in need—and fund the building, repair, and cleaning of homes all over the world was not an impulsive one.
In fact, this partnership complements the larger vision of the brand: improving lives and creating the “experience of home” for families in need around the world.
This particular initiative includes 3,000 P&G employees volunteering on over 30 global projects, making this Habitat’s highest level of employee engagement in a single year.
I had the opportunity to discuss the strategy behind the new initiative and longer-term partnership between P&G and Habitat with Brian Sasson, P&G’s Global Manager of Social Investments, and Elizabeth Ratchford, on P&G’s Global Sustainability team.
You may know Men’s Wearhouse for its ‘You’re going to like the way you look, I guarantee it’ tagline.*
You may not know the apparel company for its National Suit Drive. This event aids economic development by providing at-risk men suits to put them on the path to work. Network for Good is excited to partner with the company to support this social good initiative.
I chatted with Steven Cook, VP of Community Relations, about the drive, and how the event ultimately serves the greater good.
AM: We’re thrilled to be partnered with you for the National Suit Drive. Can you tell us why Men’s Wearhouse has this event?
SC: The Men’s Wearhouse understands there is a direct correlation of our success and the communities we have the privilege to serve. A byline of our company mission statement is “enhancing a sense of community” which is one of our core beliefs. We view this event as an opportunity to get the community involved and impact the lives of their local citizens who may be struggling at the moment.
This is a continuation of a post on CSX’s Drop and Give Them 10 campaign.
CSX, a rail-based transportation company, is dedicated to serving its employee base. Almost 20% of the company’s workforce is comprised of U.S. veterans. Through its Drop and Give Them 10 campaign, CSX asked supporters to literally drop, do ten pushups, and share socially, to benefit nonprofit partner Wounded Warrior Project.
CSX, one of the country’s largest freight rail companies, is dedicated to serving its employee base. Nearly 20% of the company’s workforce is comprised of U.S. veterans. Through its Drop and Give Them 10 campaign, CSX asked supporters to literally drop and do ten pushups. When shared socially, CSX donated $1 for every 10 pushups to benefit nonprofit partner Wounded Warrior Project, doubling this donation when the participant shared their pushups through social media.
I was able to get the scoop on campaign lessons from Carla Groleau, Director of CSX’s Corporate Communications.
AM: What were CSX’s metrics to determine success?
CSX, one of the country’s largest freight rail companies, is dedicated to serving its employee base. Nearly 20% of the company’s workforce is comprised of U.S. veterans. Through its Drop and Give Them 10 campaign, CSX asked supporters to literally drop, do ten pushups, and share socially to benefit nonprofit partner Wounded Warrior Project. For every 10 pushups, CSX donated $1 and was able to raise over $50,000 for the organization, doubling this donation when the participant shared their pushups through social media.
Through a desire to increase recognition of veterans’ invaluable contributions
, and spotlight a nonprofit providing invaluable services to that community, the Drop and Give Them 10 campaign was born.
The campaign’s easy ask – do ten pushups and share via social media – created a low-bar for participation, and embedded social spread.
In addition to its 38 years of providing digital products and services, our partner Microsoft feels a responsibility to solve the needs of the global communities it impacts.
One way Microsoft lives up to this charge is through its YouthSpark initiative, which is creating educational, employment, and entrepreneurship opportunities for 300 million youth across the globe. We had a chance to learn more from Jane Meseck, Director of Corporate Citizenship. All italicized text is that of Ms. Meseck’s.
KO: How does YouthSpark fit within the portfolio of Microsoft Citizenship?
JM: The launch of Microsoft YouthSpark in September 2012 marked a new focus for our philanthropy efforts.
We were seeing the emergence of an opportunity divide among young people: a gap between those who are prospering and others who are struggling because they lack the education, skills and opportunities they need to succeed.
The Container Store offers sustainable, lasting products. We know this because we’ve perused their online CSR gallery and bought myriad Container Store products too.
Kate Olsen and I had the chance to chat with Audrey Robertson, VP of cultural programs, community relations, and social media, about the company’s digital and cultural impact programs.
While The Container Store does great community outreach and disaster relief work, what surprised us most in this interview was the company’s laser focus on its employees.
It’s not surprising that Millennials like beer. Everyone likes beer. Okay, maybe not everyone, but many, many people enjoy a cold brew. Through their core business values, profit model, and internal organization, one company is drawing Millennials left and right: New Belgium Brewery.
Through a series of “happy accidents” Katie Wallace found herself at New Belgium. The employee-owned business embodies happiness itself. I had a chance to chat with Wallace about her work, and why the company operates the way it does. All quotations are from Ms. Wallace.
Started in co-founder Kim Jordan’s basement, the Brewery has always been a values-driven company. Not surprisingly, that attracts a certain type of employee: Explains Wallace, “We have a director of fun.”
Being human. Jordan’s background in social work and marketing has brought a human touch to a business that is all about people. For starters, she insisted on New Belgium being employee-owned, with an open-book management policy.
“Honoring our humanness – we’re not machines – unlocks this amazing power in the business, making us more profitable and successful in the long run.”