By Allison McGuire | @CaliMcG

 

State Farm - Neighborhood Assist - Tool LibraryState Farm’s annual Neighborhood Assist program is a Facebook app that crowdsources the insurance company’s corporate philanthropy. Through individual votes for neighborhoods across North America, State Farm’s social community helps determine which 40 areas receive a $25,000 neighborhood-improvement grant.

 

After accepting over 3,000 online submissions, the State Farm Youth Advisory Board narrows the pool to 200 finalists, then opens up the voting process to determine which causes get grants.

 

We’re excited to feature State Farm’s 2014 program via our interview with Kellie Clapper, State Farm Enterprise Philanthropy AVP.

 

AM: What’s different about this year’s Neighborhood Assist?

KC: We are looking forward to another successful year of Neighborhood Assist. To kick off the program this year, we created short videos, profiling some of last year’s inspirational winners. One shows Kelsy Laird, a volunteer who helped disabled kids experience waterskiing for the first time. Another shows Matt LaLonde who brought his community together with home improvement and gardening tools at no cost. These videos showcased just some of the many great organizations and thousands of worthy people State Farm has touched through Neighborhood Assist. We hope they inspire other organizations to submit their causes as well. 

 

Keep reading...

We're pleased to bring you our top 10 blog posts of 2013!

 

#6: CSX’s Social Media Success

 

Drop and Give Them 10 via CSXCSX, a rail-based transportation company, is dedicated to serving its employee base. Almost 20% of the company’s workforce is comprised of U.S. veterans. Through its Drop and Give Them 10 campaign, CSX asked supporters to literally drop, do ten pushups, and share socially, to benefit nonprofit partner Wounded Warrior Project.

 

CSX, one of the country’s largest freight rail companies, is dedicated to serving its employee base. Nearly 20% of the company’s workforce is comprised of U.S. veterans. Through its Drop and Give Them 10 campaign, CSX asked supporters to literally drop and do ten pushups. When shared socially, CSX donated $1 for every 10 pushups to benefit nonprofit partner Wounded Warrior Project, doubling this donation when the participant shared their pushups through social media.

 

I was able to get the scoop on campaign lessons from Carla Groleau, Director of CSX’s Corporate Communications.

 

AM: What were CSX’s metrics to determine success?

CG: For an initiative of this nature -- participation. We could only reach our goal of donating $50,000 to Wounded Warrior Project if supporters were willing to Drop and Give Them 10.

 

 

Hard-Wired to Help: #FF Feature

by Network for Good Specialist ‎11-08-2013 3:00 AM, EST

By Allison McGuire | @CaliMcG

 

newAnthropy presents a new way to giveNewAnthropy believes that building better communities starts with individuals.

 

On this site, individuals can create a “Giving Circle” to create communities around causes about which they care. Giving circles are comprised of a group of people, big or small, that join to donate to charities doing great work. By pooling together a larger donation, this type of giving amplifies impact and encourages community building.

 

We’re proud to partner with newAnthropy to process and distribute users’ donations to charities all over the U.S. I had the chance to chat with Mike Zserdin, newAnthropy's Chief Generosity Advocate and Co-Founder.

 

Keep reading...

Jay Baer’s Advice: #FF Feature

by Network for Good Specialist ‎10-04-2013 3:00 AM, EDT

By Allison McGuire | @CaliMcG

 

Youtility by Jay BaerWhen I become interested in something, I can’t stop talking about it. Some may call it brand advocacy (I can talk hours about the wonders of Boloco), others may say I’m obsessed.

 

Exhibit A: Jay Baer’s Youtility. Baer posits that marketing should be about “help not hype” and provides marketers with lessons on how to capitalize on the collaborative economy. It’s a fantastic read—I’ve written several articles and shared many social status updates on Baer’s book.

 

Fortunately for me, sometimes my fandom is helpful. I was lucky enough to get in touch with Baer, interview him for our blog, and share some youtility-inspired lessons with you.

 

 

 Keep reading...

By Allison McGuire | @CaliMcG

 

In conjunction with Virgin Mobile and SevenlyInvisible People’s Mark Horvath created a road trip to raise awareness about youth homelessness. Check out my conversation with Mark below, and be sure to get involved in this campaign by making a purchase before September 22!

 

Sevenly - Virgin Mobile - Invisible People partner to fight youth homelessnessAM: How did Invisible People get linked up with Virgin Mobile and Sevenly?

 

MH: Virgin Mobile has helped me on previous road trips, and this past holiday season we worked on a shoe-a-thon to help a homeless shelter.

 

For as long as I can remember, I’ve been a fan of Virgin Mobile. Not only because it’s a great company, but because it has committed to fighting youth homelessness for seven years. It's really not cause marketing for Virgin Mobile, nor is it corporate social responsibility –fighting youth homelessness is in Virgin Mobile's DNA. 

 

Keep reading...

By Allison McGuire | @CaliMcG

 

P&G and Habitat for Humanity's Announcement DayProcter & Gamble’s (P&G) decision to partner with Habitat for Humanity (Habitat)—a nonprofit working to provide safe and affordable housing to those in need—and fund the building, repair, and cleaning of homes all over the world was not an impulsive one.

 

In fact, this partnership complements the larger vision of the brand: improving lives and creating the “experience of home” for families in need around the world.

 

This particular initiative includes 3,000 P&G employees volunteering on over 30 global projects, making this Habitat’s highest level of employee engagement in a single year.

I had the opportunity to discuss the strategy behind the new initiative and longer-term partnership between P&G and Habitat with Brian Sasson, P&G’s Global Manager of Social Investments, and Elizabeth Ratchford, on P&G’s Global Sustainability team.

 

Keep reading for highlights from our conversation...

By Allison McGuire | @CaliMcG

 

You may know Men’s Wearhouse for its ‘You’re going to like the way you look, I guarantee it’ tagline.*

 

You may not know the apparel company for its National Suit Drive. This event aids economic development by providing at-risk men suits to put them on the path to work. Network for Good is excited to partner with the company to support this social good initiative.

 

I chatted with Steven Cook, VP of Community Relations, about the drive, and how the event ultimately serves the greater good.

 

Men's Wearhouse National Suit Drive logoAM: We’re thrilled to be partnered with you for the National Suit Drive. Can you tell us why Men’s Wearhouse has this event?

SC: The Men’s Wearhouse understands there is a direct correlation of our success and the communities we have the privilege to serve. A byline of our company mission statement is “enhancing a sense of community” which is one of our core beliefs. We view this event as an opportunity to get the community involved and impact the lives of their local citizens who may be struggling at the moment.

 

Keep reading...

By Allison McGuire | @CaliMcG

 

This is a continuation of a post on CSX’s Drop and Give Them 10 campaign.

 

Drop and Give Them 10 via CSXCSX, a rail-based transportation company, is dedicated to serving its employee base. Almost 20% of the company’s workforce is comprised of U.S. veterans. Through its Drop and Give Them 10 campaign, CSX asked supporters to literally drop, do ten pushups, and share socially, to benefit nonprofit partner Wounded Warrior Project.

 

CSX, one of the country’s largest freight rail companies, is dedicated to serving its employee base. Nearly 20% of the company’s workforce is comprised of U.S. veterans. Through its Drop and Give Them 10 campaign, CSX asked supporters to literally drop and do ten pushups. When shared socially, CSX donated $1 for every 10 pushups to benefit nonprofit partner Wounded Warrior Project, doubling this donation when the participant shared their pushups through social media.

 

I was able to get the scoop on campaign lessons from Carla Groleau, Director of CSX’s Corporate Communications.

 

AM: What were CSX’s metrics to determine success?

 

Keep reading...

By Allison McGuire | @CaliMcG

 

Drop and Give them 10.jpgCSX, one of the country’s largest freight rail companies, is dedicated to serving its employee base. Nearly 20% of the company’s workforce is comprised of U.S. veterans. Through its Drop and Give Them 10 campaign, CSX asked supporters to literally drop, do ten pushups, and share socially to benefit nonprofit partner Wounded Warrior Project. For every 10 pushups, CSX donated $1 and was able to raise over $50,000 for the organization, doubling this donation when the participant shared their pushups through social media.

 

Through a desire to increase recognition of veterans’ invaluable contributions, and spotlight a nonprofit providing invaluable services to that community, the Drop and Give Them 10 campaign was born.

 

The campaign’s easy ask – do ten pushups and share via social media – created a low-bar for participation, and embedded social spread.

 

Keep reading...

By Allison McGuire | @Calimcg & Kate Olsen | @Kate4Good

 

In addition to its 38 years of providing digital products and services, our partner Microsoft feels a responsibility to solve the needs of the global communities it impacts.

 

Microsoft YouthSparkOne way Microsoft lives up to this charge is through its YouthSpark initiative, which is creating educational, employment, and entrepreneurship opportunities for 300 million youth across the globe. We had a chance to learn more from Jane Meseck, Director of Corporate Citizenship. All italicized text is that of Ms. Meseck’s.

 

KO: How does YouthSpark fit within the portfolio of Microsoft Citizenship?

JM: The launch of Microsoft YouthSpark in September 2012 marked a new focus for our philanthropy efforts. 

 

We were seeing the emergence of an opportunity divide among young people: a gap between those who are prospering and others who are struggling because they lack the education, skills and opportunities they need to succeed.

 

Keep reading...


   

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Companies for Good shares insights on cause marketing and corporate social responsibility topics to inform your charitable engagement with consumers and employees. Network for Good empowers corporate partners to unleash generosity and advance good causes. The blog celebrates that work and provides expertise and resources to help you do well and do good. Learn more

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