Going to SXSW Interactive? We are, and we want to meet you!
Events we’re looking forward to:
- Doing Good & Making Money. If you’re reading this blog, you’re likely interested in the intersection of business and cause. This panel will explore how companies can do business that helps nonprofits. Our partner WebThriftStore will explain how charities can use its platform to run an online thrift store with no financial risk. Learn how doing good can be profitable. Hashtag to follow: #shop4good
This post is cross-posted from our Nonprofit Marketing Blog.
Today at Network for Good, we’re celebrating a major milestone: $1 billion processed for charity since our founding in 2001. We’re incredibly proud of this big achievement and we are even more honored by what it means. This milestone represents an amazing outpouring of generosity from millions of donors to thousands of nonprofits—and an incredible amount of good being done in this world.
Network for Good was founded to make it as easy to give online as it is to shop online. A lot has changed in the world of digital philanthropy since then, and we’re excited to be at the forefront of this revolution.
Of course, this milestone is about much more than the mechanics of processing online donations. It’s about the hard work of nonprofits and the good they do each and every day, the amazing generosity of donors, and the creative thinking of corporate partners who provide innovative opportunities for generosity.
Thanks to each and every one of you for being part of this journey and we look forward to working with you to continue unleash generosity. Here’s to the next “Billion for Good” and beyond!
We're pleased to bring you our top 10 blog posts of 2013!
#5: It’s Not Me, It’s You
This Valentine’s Day, as you throw chocolates and champagne in your shopping cart (or on your Pinterest board), consider adding an extra item: generosity.
I know it sounds cheesy—of course you know generosity isn’t stocked in supermarkets—but stick with me. The idea of moving Valentine’s Day away from dinner reservations and singles awareness towards a day of generous acts began in 2011 by Sasha Dichter, Scott Case, Ellen McGirt, and our own Katya Andresen.
The premise is simple.
Today, think about how you can be generous and then…just…be generous.
Want to spread the love but don’t know how? Try some of these on for size:
- Write a note to someone you admire.
- Look people in the eye and say, “Thank you.”
- Donate to your favorite cause.
- Call someone you appreciate, and tell them why they’re important to you.
- Buy coffee for the person behind you in line.
- Use the hashtag #SM4SG (social media for social good) to spread good cheer.
- Share your smile.
If you’re well versed in corporate social responsibility (CSR) and social media, you’ve likely participated in the inimitable Susan McPherson’s bi-monthly #CSRChat. We were lucky enough to be one of the featured guests, with our partners Vocus.
We’re big fans of the social marketing company, both as a customer of Vocus’ marketing suite and as a social good partner in crime. Vocus uses our Good Card—branded charity gift cards—as a thank you for conference speakers.
Why give the gift of charity? Vocus: We found our conference speakers didn’t want more “gifts” to lug back home. They appreciated the thoughtfulness of Good Cards…It was a creative gift and certainly meant more to them!
McPherson asked us and Vocus questions around CSR and social-good incentives. Check out snippets on the conversation below, and be sure to check out the next #CSRChat on Twitter.
On brands' genuine connection to cause:
As today is the day before Thanksgiving, we’d like to take a moment to appreciate someone very special to us…you!
Thank you for all you do to bring good into the world. Your company and coworkers (and likely family and friends) benefit from your hard work.
We at Network for Good wish you a festive holiday and charitable giving season.
Please remember that Tuesday is #GivingTuesday, a movement to add a national day of giving to the lineup of post-Thanksgiving shopping days. We hope you’ll join us in giving charities the support they need as we round out year-end.
If your company would like to get involved, but hasn’t had the time to devise a plan, consider giving your employees the gift of charity. You can email charity gift cards to recipients and view the causes they support online.
How are you showing thanks tomorrow?
Image credit: Pinterest user Debbiedoos
In 1993 Cone Communications began tracking attitudes around cause marketing and the intersection between business and social good. Its latest social impact study, The Next Cause Evolution, has some juicy conscious consumerism tidbits and trends.
You should definitely read the report in its entirety—it’s very skim-able—but here are some of the key highlights if you’re short on time.
An affiliation with cause doesn’t does it differentiate your brand; social good is expected; social impact is the new standard. If your company thinks its CSR communications job is complete because of a one-off giving campaign or food drive, think again.
Ready to be inspired? Check out this year’s Yoshiyama Young Entrepreneurs winners!
The 2013 Yoshiyama Awardees are an impressive bunch. From using mobile tech to create a relationship between low-income patients and healthcare companies to providing inner-city youth financial education, these young entrepreneurs are helping lift their communities out of poverty.
We’re pleased to announce we’ll be participating again in #GivingTuesday™, a campaign to create a national day of giving to the lineup of national shopping days Black Friday, Small Business Saturday, and Cyber Monday.
#GivingTuesday occurs on December 3, 2013 this year and is an opportunity for companies, nonprofits, and individuals alike to get involved for the greater good.
How is your company celebrating #GivingTuesday? We have a few ideas to get you started.
- Host a giving day for featured causes. To celebrate #GivingTuesday, Network for Good has pledged to help companies that want to host a giving campaign for one or a handful of featured charities. With a commitment of matching funds or marketing, your company can invite employees and customers to support nonprofit partners through a complimentary branded giving page*. Your company will be able to track impact in real time and join other brands encouraging charitable activities on this national day of giving.
Between this week’s Pro Bono moniker, and the myriad companies participating, corporate pro bono service is really taking off. Over 500 top U.S. brands are currently providing $2 billion in pro bono and skills-based service.
Here's a sampling of how companies are participating in Pro Bono Week 2013:
- 14 marketing organizations pulled all-nighters to produce strategies and creative materials with CreateAthon
- Mastercard Worldwide and American Express participated in a pro bono programming panel at the Center for Social Innovation
- Capital One engaging employees on a done-in-a-day model ScopeAthon covering strategy, HR, and marketing
The pro bono ethic is embedded inside America’s strongest companies.
A version of this post originally appeared on Edelman's goodpurpose blog.
Mashable's Social Good Summit was chock full of lessons applicable to social good all stars, companies dedicated to innovative corporate social responsibilty, and creative nonprofits.
“Never waste a crisis,” explains Pat Christen, CEO of HopeLab. “Everyone has resilience, and resilience is inherent in innovation.”
According to Christen, this is the formula for bouncing back:
Purpose + Connection + Control = Resilience
Resilience is most important in times of disaster. Here’s how your company can use this equation to guide employees and consumers in times fraught with confusion and sadness.
Purpose: Be clear about why your company is responding to a disaster. Do you have offices in affected areas? Are you devastated by the impact wrought? A general, “We are saddened by this incident,” won’t cut it. Make it personal.