If you’re well versed in corporate social responsibility (CSR) and social media, you’ve likely participated in the inimitable Susan McPherson’s bi-monthly #CSRChat. We were lucky enough to be one of the featured guests, with our partners Vocus.
We’re big fans of the social marketing company, both as a customer of Vocus’ marketing suite and as a social good partner in crime. Vocus uses our Good Card—branded charity gift cards—as a thank you for conference speakers.
Why give the gift of charity? Vocus: We found our conference speakers didn’t want more “gifts” to lug back home. They appreciated the thoughtfulness of Good Cards…It was a creative gift and certainly meant more to them!
McPherson asked us and Vocus questions around CSR and social-good incentives. Check out snippets on the conversation below, and be sure to check out the next #CSRChat on Twitter.
On brands' genuine connection to cause:
As today is the day before Thanksgiving, we’d like to take a moment to appreciate someone very special to us…you!
Thank you for all you do to bring good into the world. Your company and coworkers (and likely family and friends) benefit from your hard work.
We at Network for Good wish you a festive holiday and charitable giving season.
Please remember that Tuesday is #GivingTuesday, a movement to add a national day of giving to the lineup of post-Thanksgiving shopping days. We hope you’ll join us in giving charities the support they need as we round out year-end.
If your company would like to get involved, but hasn’t had the time to devise a plan, consider giving your employees the gift of charity. You can email charity gift cards to recipients and view the causes they support online.
How are you showing thanks tomorrow?
Image credit: Pinterest user Debbiedoos
In 1993 Cone Communications began tracking attitudes around cause marketing and the intersection between business and social good. Its latest social impact study, The Next Cause Evolution, has some juicy conscious consumerism tidbits and trends.
You should definitely read the report in its entirety—it’s very skim-able—but here are some of the key highlights if you’re short on time.
An affiliation with cause doesn’t does it differentiate your brand; social good is expected; social impact is the new standard. If your company thinks its CSR communications job is complete because of a one-off giving campaign or food drive, think again.
Ready to be inspired? Check out this year’s Yoshiyama Young Entrepreneurs winners!
The 2013 Yoshiyama Awardees are an impressive bunch. From using mobile tech to create a relationship between low-income patients and healthcare companies to providing inner-city youth financial education, these young entrepreneurs are helping lift their communities out of poverty.
We’re pleased to announce we’ll be participating again in #GivingTuesday™, a campaign to create a national day of giving to the lineup of national shopping days Black Friday, Small Business Saturday, and Cyber Monday.
#GivingTuesday occurs on December 3, 2013 this year and is an opportunity for companies, nonprofits, and individuals alike to get involved for the greater good.
How is your company celebrating #GivingTuesday? We have a few ideas to get you started.
- Host a giving day for featured causes. To celebrate #GivingTuesday, Network for Good has pledged to help companies that want to host a giving campaign for one or a handful of featured charities. With a commitment of matching funds or marketing, your company can invite employees and customers to support nonprofit partners through a complimentary branded giving page*. Your company will be able to track impact in real time and join other brands encouraging charitable activities on this national day of giving.
Between this week’s Pro Bono moniker, and the myriad companies participating, corporate pro bono service is really taking off. Over 500 top U.S. brands are currently providing $2 billion in pro bono and skills-based service.
Here's a sampling of how companies are participating in Pro Bono Week 2013:
- 14 marketing organizations pulled all-nighters to produce strategies and creative materials with CreateAthon
- Mastercard Worldwide and American Express participated in a pro bono programming panel at the Center for Social Innovation
- Capital One engaging employees on a done-in-a-day model ScopeAthon covering strategy, HR, and marketing
The pro bono ethic is embedded inside America’s strongest companies.
A version of this post originally appeared on Edelman's goodpurpose blog.
Mashable's Social Good Summit was chock full of lessons applicable to social good all stars, companies dedicated to innovative corporate social responsibilty, and creative nonprofits.
“Never waste a crisis,” explains Pat Christen, CEO of HopeLab. “Everyone has resilience, and resilience is inherent in innovation.”
According to Christen, this is the formula for bouncing back:
Purpose + Connection + Control = Resilience
Resilience is most important in times of disaster. Here’s how your company can use this equation to guide employees and consumers in times fraught with confusion and sadness.
Purpose: Be clear about why your company is responding to a disaster. Do you have offices in affected areas? Are you devastated by the impact wrought? A general, “We are saddened by this incident,” won’t cut it. Make it personal.
The following is a post from our new expert guest blogger series. A version of this post originally appeared on Edelman’s goodpurpose blog.
By Hope Freedman | @HOPEfreedman
As members of the United Nations General Assembly descended on midtown Manhattan last week for the sixty-eighth session, hundreds of worldly “do-gooders” convened uptown at the renowned 92Y for the fourth annual Social Good Summit.
The overarching theme for this year’s Social Good Summit – synthesized as the rally cry #2030NOW — focused on how the actions we take now regarding social issues will have an impact in the coming decades.
True to expectation, the first day of the Summit was filled with passion, optimism and buoyancy that “new media” can help big ideas translate into innovative, sustainable solutions.
It’s true. Push notifications and alerts are at an all-time high. Networks have never been more fragmented. The defeatist phrase “I’m so busy” has never been more ubiquitous.
How can companies, then, capitalize on employees’ ADD, get them involved in a corporate cause campaigns, help them do good, and ultimately drive retention?
The following post is a continuation of a post on Adam Grant’s presentation on his book Give and Take: A Revolutionary Approach to Success at the Conference on Volunteering and Service.
Givers don’t want to be a burden and often confuse taking and receiving. We need to create work cultures that reward asking for help and make it ok for people to take it. Also, givers to ask for help so other people (namely matchers) have the opportunity to give and so givers know who can benefit from their help and how in the future.
Here’s an example of how help-seeking improves results. Appletree Answers, a call center solutions provider, was experiencing 98% staff turnover each year. That’s a huge HR hiring burden to replace your staff every year.