You're Cordially Invited

by Network for Good Specialist ‎03-26-2013 2:40 AM, EDT

 

As many of you know, Google Reader is closing down. If you're using Google Reader for this blog, you won't get our cause marketing and employee engagement posts anymore.

While we're all very sad the RSS service will be gone, we'd like to extend an official invitation for you to get this blog in your inbox. We'd miss you as a member of our community (and we're sure you'd miss us too) so connect with us here:

 

 

 

 

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Sincerely,



The Network for Good Corporate Partnerships Team

By Allison McGuire

 

While we’ve featured IBM many times, we’re in employee engagement mode (our new eGuide is proof of that), and thought their international Corporate Service Corps (CSC) program was worth mentioning again.

IBM CSC volunteers How CSC works: IBM sends 10-15 employees—ranging in skillsets and national origin—to a developing market for four-week assignments that are pre-scoped by NGO partners such as CDC Development Solutions.  At the intersection of business, technology, and society, IBMers work with and within communities to solve economic development problems.

 

We had a chance to chat with Tom Vines, VP of Business and Technical Leadership, who is behind much of the CSC design and implementation. Here are 3 takeaways from our conversation:

 

Keep reading...

By Kate Olsen & Allison McGuire

 

Happy face ring via Pinterest.jpgAn important—often underleveraged—employee motivation technique is involvement in social impact initiatives. A growing body of evidence illustrates the power of enabling employees (especially millennials) to give back to their community and support favorite causes at work.

 

According to the 2011 Deloitte Volunteer IMPACT Survey of employed adults ages 21 – 35, millennials who frequently participate in workplace volunteer activities are nearly twice as likely to be very satisfied with the progression of their career.

 

Employee engagement through cause is a vital means by which to strengthen employee relationships, enhance employee morale, and even build critical skill sets and expertise.

 

Plus, employees are hungry for ways to get involved in cause.

 

Keep reading...

By Kate Olsen

 

Cover image.jpgEmployee cause programs are coming of age. It’s no longer enough just to check the box that you have an annual volunteer day. Companies winning over employees understand that much more strategy and care must go into program planning.

 

That's why we've written a new eGuide around the five trends shaping employee social impact programs right now. You won't believe how this eGuide will help you improve employee morale and increase your bottom line!

 

Read on and download the eGuide...

By Kate Olsen

 

Microvolunteering via PinterestA portfolio approach is a key differentiator between an employee social impact program that just checks the box and a truly dynamic program that speaks to the interests, skills and capacity of a diverse workforce. Here are five opportunities you can add to your company’s portfolio to engage a wider swath of employees in your cause initiatives.

 

 

1) Employee Giving Program

2) Organized Volunteer Days

Read on for more...

By Kate Olsen & Allison McGuire



Happy brain via Pinterest.jpgDid you know doing good triggers a chemical reaction in your brain? This feeling of euphoria  is known as the ‘Helper’s High’.

 

When you enable that response in your employees, they associate their passion for a cause with your company. If you're looking to help your employees pay it forward and are interested in fostering loyalty, charity rewards does both. 

 

Here's how...

Let Employees Tell Your CSR Story

by Network for Good Specialist on ‎02-26-2013 3:00 AM, EST

By Kate Olsen

 

According to Edelman research, employees want more information about their company’s social and environmental impact, and want to be more involved in corporate cause initiatives. 

 

Here are 3 ways to help your employees bring your corporate social responsibility (CSR) reporting to life and craft your company’s impact story with authenticity.

 

1) Encourage Storytelling.

2) Provide a Platform.

3) Lead by Example.

 

Read on...

Giving a Voice to Your CSR

by Network for Good Specialist ‎02-19-2013 3:00 AM, EST

By Kate Olsen

 

According to Edelman research, employees want more information about their company’s social and environmental impact, and want to be more involved in corporate cause initiatives. 

 

IBM CSC screenshot.jpgHere are 2 ways to help your employees bring your corporate social responsibility (CSR) reporting to life and craft your company’s impact story with authenticity.

 

1) Encourage Storytelling.

 
2) Provide a Platform.

 

 

Read on to learn how providing a platform encourages employees to share your company's CSR story.

Encouraging Employee Storytelling

by Network for Good Specialist ‎02-12-2013 3:00 AM, EST

By Kate Olsen

 

Williams-Sonoma CSR Report - Employee StoriesAccording to Edelman research, employees want more information about their company’s social and environmental impactand want to be more involved in corporate cause initiatives. 

 

Here's the first of three ways to help your employees bring your corporate social responsibility (CSR) reporting to life and craft your company’s impact story with authenticity.

 

Read on...

By Allison McGuire

 

Yesterday, Network for Good released the following 2012 Digital Giving Index Infographic. We're proud to share our findings on $163 million in donations to over 40,000 charities via the Network for Good giving platform. Donations are categorized via three channels: portal giving (like CrowdRise), charity websites, and peer-to-peer social giving.

 

Check out the infographic below and share with your social networks!

 

 

The Network For Good Digital Giving Index
This infographic is created by Network for Good


   

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Contributors


Kate Olsen, Director of Partnerships




Allison McGuire, Partner Marketing Associate



About This Blog


Companies for Good shares insights on cause marketing and corporate social responsibility topics to inform your charitable engagement with consumers and employees. Network for Good empowers corporate partners to unleash generosity and advance good causes. The blog celebrates that work and provides expertise and resources to help you do well and do good. Learn more