This post originally appeared on Armchair Advocates.

 

By Allison McGuire | @CaliMcG

 

Salesforce - Rypple Employee Motivator InfographicSalesforce/Rypple recently put out an infographic that speaks to the causes of disengagement of workers and motivators of engaged employees. As it turns out, Millennials being unhappy at a job due to lack of engagement, a desire for meaningful work, and feelings of under appreciation is just not that generationally significant.

 

Most workers will cite the importance of recognition as the single highest factor in whether or not they feel engaged at work.

 

So, see? We’re not all whining, entitled, narcissistic punks. We want what everyone else wants. Engagement!

 

Here are three ways to recognize your employees:

 

  • Publicly commend. Actively seeking accolades looks like fishing for compliments. Don’t leave your employees wondering how they did on a project – publicly show support for their stellar performance by announcing key milestones at staff events or via an internal memo.

Keep reading...

The following is a post from our new expert guest blogger series. A version of this post originally appeared on Quantum Workplace's blog.

 

By Natalie Hackbarth | Quantum Workplace | @QuantumWork

 

Communication can make or break your company. According to SIS International Research, organizations with roughly 100 employees could lose more than $525,000 annually due to ineffective manager-employee communication.

 

When it comes to employee productivity, communication from managers and leaders plays a major role, substantially impacting the top drivers of employee engagement, and in turn overall engagement. When communication is poor, employees become disengaged and your business suffers.


So what can you do to ensure your communication with employees is helping, not hindering, engagement? Follow these guidelines:

 

Quantum Workplace explains employee communication1. Be Personal

Get to know your employees, interact with them on a personal level, and make them the subject of your communication. When you focus on your employees and show that your investment in them extends beyond the workplace, you’ll spark interest and grasp their attention.

 

Keep reading...

Working with Us | NFG FAQ Series

by Network for Good Specialist ‎10-18-2013 3:00 AM, EDT

This post is a part of a frequently-asked-questions series on Network for Good. We thought this would be a good time to orient you on who we are, what we do, and how we can help your company. These are the most commonly asked questions we encounter. If you have any questions of your own, email us!

 

By Allison McGuire | @CaliMcG

 

Companies big and small come to Network for Good with questions around how to use our donation processing and disbursement technology to meet their specific needs. This post will give you a sense of what brands we currently work with and how we can work with your company too.

 

Network for Good clients - Fortune 500.jpg

What are some of Network for Good’s corporate clients?

 

Our corporate partnerships range in size and scope. We work with Fortune 500 companies like Capital OneWarner Bros, and Coca-Cola; small social-good startups like Friday5 and Urgency Network; peer-to-peer fundraising platforms like CrowdRise; and employee giving providers such as YourCause and MicroEdge.

 

 Keep reading...

Empowering HP Employees with Good

by Network for Good Specialist ‎10-15-2013 3:00 AM, EDT

By Allison McGuire | @CaliMcG

 

HP Good Card Case Study We're excited to announce the release of our new Good Card case study on how HP, the world’s largest technology company focusing on product innovation for the cloud, security, and big data, uses Network for Good's Good Card® to reward all-star employee volunteers. 

 

You may not know that HP has a history of civic engagement embedded into its employee volunteering programming. One way the company folds rewards into this portfolio is via charity rewards.

 

Employees who have met their quarterly volunteering goals receive a $50 gift card to charity that they are welcome to spend at the cause of their choice.

 

More than a tchotchke, this card allows employees to support charities with personal meaning to them, fostering connection and brand loyalty to HP. Plus, “The reward fits the deed,” remarks HP Group Site Program Manager Valerie Lane.

 

Keep reading...

Tell Me More! NFG FAQ Series

by Network for Good Specialist ‎10-10-2013 3:00 AM, EDT

This post is a part of a frequently-asked-questions series on Network for Good. We thought this would be a good time to orient you on who we are, what we do, and how we can help your company. These are the most commonly asked questions we encounter. If you have any questions of your own, email us!

 

By Allison McGuire | @CaliMcG

 

While many people are familiar with Network for Good, most know us for the low-cost and free tools we provide nonprofits to help them with online fundraising. If you've heard of Network for Good's corporate services, you may be confused as to what we do to facilitate corporate philanthropy. This post outlines our origins and services.

 

What is Network for Good and how do you help companies?

 

Network for Good is a social enterprise that empowers corporate partners and nonprofits to unleash generosity and advance good causes. Powered by our proven donation platform, Network for Good works with companies to implement effective cause initiatives. We’ve processed nearly $1 billion in donations for more than 100,000 nonprofits since our 2001 founding by AOL, Cisco, and Yahoo!.

 

Keep reading...

This is a continuation of a post on Waggener Edstrom’s corporate citizenship report.

 

By Allison McGuire | @CaliMcG

 

Waggener Edstrom Worldwide (WE), a leading digital branding agency, is a global firm dedicated to corporate social responsibility.From building a garden cabin in Germany to sorting office supplies in NYC, WE employees are giving back to their communities.

 

I interviewed Rhian Rotz, Director of Corporate Citizenship at WE, about the company’s latest corporate citizenship report, and gained insights around the company’s overall CSR strategy.

 

Here are Rotz’s lessons learned from partnering with local nonprofits and advice for companies looking to create volunteering opportunities for staff. All italicized text is that of Ms. Rotz.

 

WE Corporate Citizenship Report - VolunteersLessons on working with nonprofits:

 

Meet NGO’s Where They Are: We work with organization with diverse missions, of different sizes and levels of maturity and resources. Companies cannot assume that what works with one organization will work with others. Every NGO has a different level of resources, programs and flexibility. Take time to build a mutual understanding of the partnership goals and the priorities.  

 

Keep reading...

By Allison McGuire | @CaliMcG

 

This is a continuation of a post on Waggener Edstrom’s corporate citizenship report.

 

Between employee engagement programs through volunteering and tracking the company’s global carbon footprint, Waggener Edstrom Worldwide (WE) seeks creative ways to highlight the impact it’s having on the world.

 

Over the past five years, WE has created a corporate citizenship report. I interviewed Rhian Rotz, Director of Corporate Citizenship at WE, about the latest report and the company’s overall corporate social responsibility strategy.

 

WE Corporate Citizenship Report - Global GoodAM: Whether it’s carbon emission tracking or company growth, WE’s report emphasizes the resulting impact from its work. What gains does the company see from tracking impact?

 

RR: Expectations of businesses have changed as [business/social venture partnerships] are increasing and converging. Business has a role in solving and contributing to solutions of the world problems…

 

Keep reading...

By Allison McGuire | @CaliMcG

 

Waggener Edstrom Worldwide (WE), a leading digital branding agency, is dedicated to helping its clients with corporate social responsibility (CSR) strategies. In turn, the company is transparent about its own learnings around CSR reporting.

 

Over the past five years, WE has provided clients, employees, and consumers with a corporate citizenship report. I interviewed Rhian Rotz, Director of Corporate Citizenship at WE, about the latest report and the company’s overall CSR strategy.

 

Waggener Edstrom Corporate Citizenship ReportAM: Why did Waggener Edstrom (WE) Worldwide create this report?

 

RR: Corporate citizenship represents how WE aggregates its commitment to making a positive and sustainable social, environmental and economic impact through our services, employees, management of operations and contributions to society.

 

Keep reading...

Refining Your Elevator Speech

by Network for Good Specialist ‎09-16-2013 3:00 AM, EDT

By Allison McGuire | @CaliMcG

 

Jay Baer’s Youtility posits marketing should be ‘about help not hype.’

 

Instead of the now-antiquated push marketing (Think: Buy our stuff! We’re the best! Listen to what brilliant things we have to say!), Baer argues the collaborative economy and nature of social media leaves consumers wanting help from companies, not more marketing speak.

Here's the second of three highlights from the book, which all marketers—especially cause marketing professionals—should take to heart:

 

Elevators don't have to be awkward1) Simplicity is underrated.

 

2) Lend a hand. Have you ever noticed that when explaining your brand’s CSR portfolio, the reception is crickets?

 

Keep reading...

Simplicity Is Underrated

by Network for Good Specialist ‎09-09-2013 3:00 AM, EDT

By Allison McGuire | @CaliMcG

 

Jay Baer’s Youtility posits marketing should be ‘about help not hype.’

 

Jay Baer says smart marketing is about help not hypeInstead of the now-antiquated push marketing (Think: Buy our stuff! We’re the best! Listen to what brilliant things we have to say!), Baer argues the collaborative economy and nature of social media leaves consumers wanting help from companies, not more marketing speak.

 

Here's the first of three highlights from the book, which all marketers—especially cause marketing professionals—should take to heart:

 

1) Simplicity is underrated. Marcus Sheridan’s (AKA “The Sales Lion”) pool business went from fledgling to thriving in part due to doing something almost stupidly simple: Answering his potential customers’ questions.

 

By answering literally every question he could think of around the pool decision-making, purchasing, and installation process, Sheridan then crafted a series of FAQ blog posts. This allowed potential customers the opportunity to self-serve. Because of this, he knew that when someone contacted him about a pool, they were truly a qualified lead.

 

Keep reading...


   

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About This Blog


Companies for Good shares insights on cause marketing and corporate social responsibility topics to inform your charitable engagement with consumers and employees. Network for Good empowers corporate partners to unleash generosity and advance good causes. The blog celebrates that work and provides expertise and resources to help you do well and do good. Learn more

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