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As many of you know, Google Reader is closing down. If you're using Google Reader for this blog, you won't get our cause marketing and employee engagement posts anymore.
While we're all very sad the RSS service will be gone, we'd like to extend an official invitation for you to get this blog in your inbox. We'd miss you as a member of our community (and we're sure you'd miss us too) so connect with us here:
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Sincerely,
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Cause Marketing
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Disaster
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Employee Engagement
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Events
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Loyalty and Rewards
While we’ve featured IBM many times, we’re in employee engagement mode (our new eGuide is proof of that), and thought their international Corporate Service Corps (CSC) program was worth mentioning again.
How CSC works: IBM sends 10-15 employees—ranging in skillsets and national origin—to a developing market for four-week assignments that are pre-scoped by NGO partners such as CDC Development Solutions. At the intersection of business, technology, and society, IBMers work with and within communities to solve economic development problems.
We had a chance to chat with Tom Vines, VP of Business and Technical Leadership, who is behind much of the CSC design and implementation. Here are 3 takeaways from our conversation:
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Employee Engagement
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Follow Friday Feature
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Volunteering
By Kate Olsen & Allison McGuire
An important—often underleveraged—employee motivation technique is involvement in social impact initiatives. A growing body of evidence illustrates the power of enabling employees (especially millennials) to give back to their community and support favorite causes at work.
According to the 2011 Deloitte Volunteer IMPACT Survey of employed adults ages 21 – 35, millennials who frequently participate in workplace volunteer activities are nearly twice as likely to be very satisfied with the progression of their career.
Employee engagement through cause is a vital means by which to strengthen employee relationships, enhance employee morale, and even build critical skill sets and expertise.
Plus, employees are hungry for ways to get involved in cause.
By Kate Olsen
Employee cause programs are coming of age. It’s no longer enough just to check the box that you have an annual volunteer day. Companies winning over employees understand that much more strategy and care must go into program planning.
That's why we've written a new eGuide around the five trends shaping employee social impact programs right now. You won't believe how this eGuide will help you improve employee morale and increase your bottom line!
Read on and download the eGuide...
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eGuide
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Employee Engagement
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Social Media for Social Good
By Kate Olsen
A portfolio approach is a key differentiator between an employee social impact program that just checks the box and a truly dynamic program that speaks to the interests, skills and capacity of a diverse workforce. Here are five opportunities you can add to your company’s portfolio to engage a wider swath of employees in your cause initiatives.
1) Employee Giving Program
2) Organized Volunteer Days
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Employee Engagement
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Volunteering
By Kate Olsen & Allison McGuire
Did you know doing good triggers a chemical reaction in your brain? This feeling of euphoria is known as the ‘Helper’s High’.
When you enable that response in your employees, they associate their passion for a cause with your company. If you're looking to help your employees pay it forward and are interested in fostering loyalty, charity rewards does both.
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Employee Engagement
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Loyalty and Rewards
By Kate Olsen
According to Edelman research, employees want more information about their company’s social and environmental impact, and want to be more involved in corporate cause initiatives.
Here are 3 ways to help your employees bring your corporate social responsibility (CSR) reporting to life and craft your company’s impact story with authenticity.
1) Encourage Storytelling.
2) Provide a Platform.
3) Lead by Example.
Read on...
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Employee Engagement
By Kate Olsen
According to Edelman research, employees want more information about their company’s social and environmental impact, and want to be more involved in corporate cause initiatives.
Here are 2 ways to help your employees bring your corporate social responsibility (CSR) reporting to life and craft your company’s impact story with authenticity.
1) Encourage Storytelling.
2) Provide a Platform.
Read on to learn how providing a platform encourages employees to share your company's CSR story.
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Employee Engagement
By Kate Olsen
According to Edelman research, employees want more information about their company’s social and environmental impact, and want to be more involved in corporate cause initiatives.
Here's the first of three ways to help your employees bring your corporate social responsibility (CSR) reporting to life and craft your company’s impact story with authenticity.
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Employee Engagement
Yesterday, Network for Good released the following 2012 Digital Giving Index Infographic. We're proud to share our findings on $163 million in donations to over 40,000 charities via the Network for Good giving platform. Donations are categorized via three channels: portal giving (like CrowdRise), charity websites, and peer-to-peer social giving.
Check out the infographic below and share with your social networks!

This infographic is created by Network for Good
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Cause Marketing
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Disaster
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Employee Engagement
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Holiday
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Social Media for Social Good

