As today is the day before Thanksgiving, we’d like to take a moment to appreciate someone very special to us…you!
Thank you for all you do to bring good into the world. Your company and coworkers (and likely family and friends) benefit from your hard work.
We at Network for Good wish you a festive holiday and charitable giving season.
Please remember that Tuesday is #GivingTuesday, a movement to add a national day of giving to the lineup of post-Thanksgiving shopping days. We hope you’ll join us in giving charities the support they need as we round out year-end.
If your company would like to get involved, but hasn’t had the time to devise a plan, consider giving your employees the gift of charity. You can email charity gift cards to recipients and view the causes they support online.
How are you showing thanks tomorrow?
Image credit: Pinterest user Debbiedoos
We're excited to release the following Network for Good Mid-Year 2013 Digital Giving Index Infographic, which includes our findings on $71 million in donations to over 20,000 charities via the Network for Good giving platform.* Donations are categorized via three channels: portal giving (like CrowdRise), charity websites, and peer-to-peer social giving.
The main takeaways worth noting are:
1) Giving is going digital. While overall giving is up 1.5%, online giving has risen 14%.
2) Social giving--via peer-to-peer sites--is increasing. In 2013, Network for Good cited a 60% increase via the platform in donation dollars over 2012.
3) People give more than you think. Branded giving pages see an average gift size of $118 and portal giving sees an average donation of $76.
On Veteran's Day, we are reminded that showing appreciation is welcome. Employees and customers, too, appreciate a heartfelt thank you. Giving thanks is especially welcome during holiday season.
However, when December hits, many get swept up in the general chaos of ending one year and beginning another. As we mentioned before, November is an ideal time to roll out your cause program and get employees and customers excited about unleashing generosity at year-end.
If you reach your audience in November, you’ll have a better chance of securing their attention and participation and feed off their enthusiasm for Thanksgiving and the beginning of the holiday season.
Create a Gratitude Campaign
We frequently talk about how employees and consumers alike want companies to support cause. Less frequently do we mention that their desire increases during the holiday season.
Don’t just trust me—look at the research! According to Cone, Inc.:
- 81% of employees want to get involved in their company’s cause-related efforts through giving and matching grant campaigns.
- 73% of employees wish their company would do more to support causes.
- 89% of consumers want companies to support causes at the holidays.
- 78% of consumers want to be personally engaged in these efforts.
Why are we telling you this now? Because November is an ideal time to roll out your cause program and get employees and customers excited about unleashing generosity at year-end.
Once December hits, many people are focused on deadlines, family holiday planning, and the general chaos of ending one year and beginning another. If you reach your audience in November, you’ll have a better chance of securing their attention and participation and feed off their enthusiasm for Thanksgiving and the beginning of the holiday season.
Here’s an idea that’s guaranteed to wow your audience:
Spark a Matching Grant Contest
We’re pleased to announce we’ll be participating again in #GivingTuesday™, a campaign to create a national day of giving to the lineup of national shopping days Black Friday, Small Business Saturday, and Cyber Monday.
#GivingTuesday occurs on December 3, 2013 this year and is an opportunity for companies, nonprofits, and individuals alike to get involved for the greater good.
How is your company celebrating #GivingTuesday? We have a few ideas to get you started.
- Host a giving day for featured causes. To celebrate #GivingTuesday, Network for Good has pledged to help companies that want to host a giving campaign for one or a handful of featured charities. With a commitment of matching funds or marketing, your company can invite employees and customers to support nonprofit partners through a complimentary branded giving page*. Your company will be able to track impact in real time and join other brands encouraging charitable activities on this national day of giving.
Between this week’s Pro Bono moniker, and the myriad companies participating, corporate pro bono service is really taking off. Over 500 top U.S. brands are currently providing $2 billion in pro bono and skills-based service.
Here's a sampling of how companies are participating in Pro Bono Week 2013:
- 14 marketing organizations pulled all-nighters to produce strategies and creative materials with CreateAthon
- Mastercard Worldwide and American Express participated in a pro bono programming panel at the Center for Social Innovation
- Capital One engaging employees on a done-in-a-day model ScopeAthon covering strategy, HR, and marketing
The pro bono ethic is embedded inside America’s strongest companies.
This post originally appeared on Armchair Advocates.
Salesforce/Rypple recently put out an infographic that speaks to the causes of disengagement of workers and motivators of engaged employees. As it turns out, Millennials being unhappy at a job due to lack of engagement, a desire for meaningful work, and feelings of under appreciation is just not that generationally significant.
Most workers will cite the importance of recognition as the single highest factor in whether or not they feel engaged at work.
Here are three ways to recognize your employees:
- Publicly commend. Actively seeking accolades looks like fishing for compliments. Don’t leave your employees wondering how they did on a project – publicly show support for their stellar performance by announcing key milestones at staff events or via an internal memo.
The following is a post from our new expert guest blogger series. A version of this post originally appeared on Quantum Workplace's blog.
Communication can make or break your company. According to SIS International Research, organizations with roughly 100 employees could lose more than $525,000 annually due to ineffective manager-employee communication.
When it comes to employee productivity, communication from managers and leaders plays a major role, substantially impacting the top drivers of employee engagement, and in turn overall engagement. When communication is poor, employees become disengaged and your business suffers.
So what can you do to ensure your communication with employees is helping, not hindering, engagement? Follow these guidelines:
1. Be Personal
Get to know your employees, interact with them on a personal level, and make them the subject of your communication. When you focus on your employees and show that your investment in them extends beyond the workplace, you’ll spark interest and grasp their attention.
This post is a part of a frequently-asked-questions series on Network for Good. We thought this would be a good time to orient you on who we are, what we do, and how we can help your company. These are the most commonly asked questions we encounter. If you have any questions of your own, email us!
Companies big and small come to Network for Good with questions around how to use our donation processing and disbursement technology to meet their specific needs. This post will give you a sense of what brands we currently work with and how we can work with your company too.
What are some of Network for Good’s corporate clients?
Our corporate partnerships range in size and scope. We work with Fortune 500 companies like Capital One, Warner Bros, and Coca-Cola; small social-good startups like Friday5 and Urgency Network; peer-to-peer fundraising platforms like CrowdRise; and employee giving providers such as YourCause and MicroEdge.
We're excited to announce the release of our new Good Card case study on how HP, the world’s largest technology company focusing on product innovation for the cloud, security, and big data, uses Network for Good's Good Card® to reward all-star employee volunteers.
You may not know that HP has a history of civic engagement embedded into its employee volunteering programming. One way the company folds rewards into this portfolio is via charity rewards.
Employees who have met their quarterly volunteering goals receive a $50 gift card to charity that they are welcome to spend at the cause of their choice.
More than a tchotchke, this card allows employees to support charities with personal meaning to them, fostering connection and brand loyalty to HP. Plus, “The reward fits the deed,” remarks HP Group Site Program Manager Valerie Lane.