On Friday, Super Typhoon Haiyan hit the Philippines, killing up to 10,000 people throughout the country, displacing hundreds of thousands.
Now that the storm has passed, emergency response efforts have begun mobilizing. Needless to say, people in the Philippines will need financial support in the upcoming weeks and months as they recover and rebuild.
Companies have asked us how they can support relief efforts. Here are our recommendations:
Donate to one of the charities providing on-the-ground support to those in need. These include, but are not limited to the following:
- Red Cross' Philippines relief volunteers are providing assistance in the hardest hit communities, including assisting in search and rescue efforts and distributing food and relief supplies to survivors. The American Red Cross is assisting those efforts with relief specialists and funds.
- Save the Children launched a response in the Philippines to protect vulnerable children and provide desperately needed relief to families.
- AmeriCares has relief workers on the ground and aid shipments en route to support families.
- ShelterBox’s Philippines-based team is mobilizing temporary shelters for families affected by the storm.
This post is a part of a frequently-asked-questions series on Network for Good. We thought this would be a good time to orient you on who we are, what we do, and how we can help your company. These are the most commonly asked questions we encounter. If you have any questions of your own, email us!
Many of our FAQs center around pricing. We strive to provide the best-of-breed products and services. With that, we are transparent about how much it all costs. Keep in mind, though, that depending on your company's needs, these prices may change.
How much does your technology cost?
It depends! Our licensed solutions start at approximately $15,000 and the fees are commensurate with the level of customization or partnership support.
Human Resources: If your company is looking to engage in a small rewards and loyalty campaign, a Good Card program; you choose the amount based the quantity and Good Card value. We provide customized Good Cards starting at $5,000+.
Cause Marketers: Our branded giving page costs start at $15,000. This is a quick way to engage your consumers in your brand’s one-off or holiday giving initiative.
Developers: If you’re a developer wanting to integrate with one of our APIs (application programming interface), donation processing and disbursement technology starts at $15,000. If you want access to all of our APIs, full partnership and account management, standard fees start at $25,000.
A version of this post originally appeared on Edelman's goodpurpose blog.
Mashable's Social Good Summit was chock full of lessons applicable to social good all stars, companies dedicated to innovative corporate social responsibilty, and creative nonprofits.
“Never waste a crisis,” explains Pat Christen, CEO of HopeLab. “Everyone has resilience, and resilience is inherent in innovation.”
According to Christen, this is the formula for bouncing back:
Purpose + Connection + Control = Resilience
Resilience is most important in times of disaster. Here’s how your company can use this equation to guide employees and consumers in times fraught with confusion and sadness.
Purpose: Be clear about why your company is responding to a disaster. Do you have offices in affected areas? Are you devastated by the impact wrought? A general, “We are saddened by this incident,” won’t cut it. Make it personal.
We're closely monitoring the severe storms and tornadoes in Oklahoma and surrounding states. Companies have asked us how they can support relief efforts. Here are our recommendations:
Donate to one of the charities aiding Midwest disaster relief efforts. These include:
- The American Red Cross Central and Western Oklahoma Region Chapters within the region dispatched team members, opened three shelters, provided Mass Care, conducted bulk distribution and staffed local and state Emergency Operation Centers.
- Feeding America will deliver truckloads of food, water and supplies to impacted areas through its network of more than 200 food banks and 61,000 agencies. The organization's food banks will also set up additional dropoff sites.
- The Salvation Army of Arkansas and Oklahoma is becoming active in disaster response to several areas as a result of weather related events. The Salvation Army is providing mobile feeding units for first responders and survivors.
We are completely heartbroken over the tragic bombings at the Boston Marathon this Monday. Like you, our thoughts are with the victims and families.
If you're looking for ways to help, we’ve created the following action list:
• Support Boston Marathon runners and their charities. You can learn more about the John Hancock nonprofit program and donate to runners’ fundraisers here.
• Make an appointment to donate blood. While the Red Cross is not currently soliciting funds or blood for the Boston area, the organization asks anyone interested in donating blood to make an appointment to give in the coming months. You can learn more here.
• Follow #BostonHelp on Twitter to learn about additional ways to volunteer.
Additional information on the giving response:
• Massachusetts and Boston officials have announced the formation of The One Fund Boston to raise money to help those families most affected by the tragic events. The fund is currently awaiting 501c3 status and Network for Good will be able to process donations once their status is confirmed. Boston Marathon sponsor John Hancock has pledged $1M to the fund. You can learn more at One Fund Boston.
• The Association of Grant Makers in Boston will meet via webinar on Thursday to discuss a larger philanthropic response. More information about the event is available here.
Image via CNN : Students from the Clifden Academy hold an American flag and candles during a vigil on April 16 in Dorcester, Massachusetts, in honor of 8-year-old Martin Richard, who was killed in the bombings.
As many of you know, Google Reader is closing down. If you're using Google Reader for this blog, you won't get our cause marketing and employee engagement posts anymore.
While we're all very sad the RSS service will be gone, we'd like to extend an official invitation for you to get this blog in your inbox. We'd miss you as a member of our community (and we're sure you'd miss us too) so connect with us here:
By Kate Olsen
To communities involved in disaster, it’s a long road to recovery. The transitional and recovery/rebuilding phases can take years. For example, Haiti is still recuperating from the earthquake that struck in January 2010 with many people still living in tents.
Product donations can be key to assisting those who are struggling from natural or man-made disasters—both early on and years later as affected communities and areas rebuild.
By Kate Olsen
In 2008, Capital One partnered with Network for Good to create the No Hassle Giving Site, a giving portal available to all Capital One credit and debit card customers. Through the site, customers can donate cash, rewards or miles to any of 1.2 million U.S.-based nonprofits. Capital One generously covers all donation processing fees, so 100% of a customer’s donation gets disbursed to the nonprofit of choice.
In the wake of a disaster, Capital One features a handful of trusted nonprofits providing relief. Through customer email communications, website banner ads, and retail bank outreach, Capital One invites customers to support relief efforts through the Giving Site, making it convenient for customers to help. Additionally, Capital One often provides matching funds to amplify the impact.
By Kate Olsen
Yahoo! is an important media partner during times of humanitarian disaster: the company focuses attention on the call to action via the Yahoo! homepage and mobilizes users through a curated list of ways people can help.
In preparation for disaster response, Yahoo! has developed an internal checklist and designated the key contact(s) for each step.
By Kate Olsen
Many companies are hesitant to communicate about their CSR and philanthropic initiatives, except through press releases and annual reports, for fear of looking like braggarts.
Telling your company’s impact story is a vital component of your overall CSR program – as long as the impetus is not for self-aggrandizement. You deserve to earn a halo effect for your brand and improve public perception about your company if you are a good corporate citizen, but those are not the motivating factors for sharing disaster response news.
Telling your story across both formal and informal channels accomplishes three important goals: