By Kate Olsen & Allison McGuire

 

Happy face ring via Pinterest.jpgAn important—often underleveraged—employee motivation technique is involvement in social impact initiatives. A growing body of evidence illustrates the power of enabling employees (especially millennials) to give back to their community and support favorite causes at work.

 

According to the 2011 Deloitte Volunteer IMPACT Survey of employed adults ages 21 – 35, millennials who frequently participate in workplace volunteer activities are nearly twice as likely to be very satisfied with the progression of their career.

 

Employee engagement through cause is a vital means by which to strengthen employee relationships, enhance employee morale, and even build critical skill sets and expertise.

 

Plus, employees are hungry for ways to get involved in cause.

 

Keep reading...

By @CaliMcG

 

IBM logo.jpgThis Thursday, join us on Twitter for our monthly #C4Gchat, where we explore companies doing good. Our first TweetChat of the year is, naturally, around companies' 2013 resolutions. We’re excited to have IBM and CDC Development Solutions as our featured guests. We’ll talk about international corporate volunteerism – why it’s a key part of IBM’s CSR portfolio, how the partnership with CDC Development Solutions works, and where the program will grow in 2013.

 

Please join us by following #C4Gchat at 1 pm ET on Thursday, January 17.

 


Read more...

By Allison McGuire

 

I'm proud to report our latest #C4Gchat on Giving Good for the Holidays was a success. We were lucky enough not only to have our partners SnagFilms and CrowdRise join us, but also Chrysler and Build-A-Bear too. SnagFilms gave us a scoop on their 'Secret Santa for Good' program, CrowdRise talked about the Mozilla Firefox Challenge, Chrysler explained the thinking behind their latest food drive, and Build-A-Bear shared their work with Toys for Tots.

 

Make sure to mark your calendars for the next TweetChat on Creative Cause Campaigns: 2012 Highlights: Thursday, December 13 at 1 pm ET. 

 

If you're a company or professional and worked on an unconventional cause campaign this year, please join! We love showcasing the work of our esteemed colleagues. Email us for more details.

 

Here are some of the highlights:

 

When we asked Chrysler why employees are a mainstay of their corporate giving programs, they replied,

1C4G.jpg

 

 

We learned the scope of Build-A-Bear's work with Toys for Tots:

2C4Gchat.jpg

 

 

SnagFilms told us the importance of working with others in the cause space.

3C4Gchat.jpg

 

 

 

 

CrowdRise explained their thinking behind charity choice.

4C4Gchat.jpg

 

 

Chrysler shared their motivating factors in holiday giving.5C4Gchat.jpg

 

 

 

And we all took home an important lesson: fun is underrated.

6C4Gchat.jpg

7C4Gchat.jpg

8C4Gchat.jpg

 

 

Here's a BIG thanks to all who joined us, especially our featured participants.

 

Happy Thanksgiving!

By Allison McGuire

 

Check out our *two* new guests below!

 

This Thursday, November 15 at 1 pm ET, mark your calendars for our monthly #C4Gchat. We’ll be talking corporate holiday giving…with a twist. By giving good this holiday season, companies are tapping into the hearts of their employees and consumers. Learn about why companies choose to do good, get the skinny on how these giving programs work, and discover examples of successful campaigns.

 

Giving Good for the Holidays

#C4Gchat | Hosted by @Companies4Good

Thursday, November 15 at 1pm

 

We’re pleased to share our partners CrowdRise, SnagFilms, and the esteemed Chrysler will be our featured participants in this online-only event.

 

CrowdRise Mozilla.jpg

Last December, Mozilla Firefox offered a $25K prize donation to the charity that raised the most money on CrowdRise.  Nearly a hundred charities competed for the grand prize as well as some celebs and, after just a few weeks, over $680,000 was raised for charity. And, they're going at it again this year. This kind of campaign is way better than a voting campaign because, in a voting campaign, the charities that don't win get nothing. Join the #C4Gchat to learn more! They'll be tweeting via @crowdrise.

 

SnagFilms-Secret-Santa_400pxl.gifFor their seasonal rewards, SnagFilms played on a fun holiday theme and added a cause element. The ‘Secret Santa for Good’ Sweepstakes provided gift cards for charity to winning participants. You can learn more during the event. The SnagFilms team will be joining us @FilmanthropySF.

 

 

 

Chrysler Community pic.jpgDuring the holidays, the auto giant Chrysler flexes their corporate giving muscle through an annual food drive. The auto giant proves they care about their employees (see: giving them election day off) and their community by providing Thanksgiving meals to those in need. Get the scoop on Thursday via @Chrysler.

 

 

Build-A-Bear.gifWe're fortunate enough to have Build-A-Bear Workshops join us too! They'll be talking about their work with Toys for Tots. Follow them via @buildabear.

 

 

Never been to a Tweetup? Here’s how it works:

1)    At 1 pm ET on Thursday, November 15, go to Twitter (or Twitter platform such as Tweetdeck or Hootsuite).

2)    Search for #C4Gchat

3)   Join the conversation!

4)    If you want to ask our featured guests a question, tweet it to @Companies4Good

 

You can participate from anywhere in the world, and connect with cause-marketing folks of different stripes.

 

We hope you’ll join us. If you have questions, email us.

 

See you on the Twitterverse.

 

 

Want tips on 'good' holiday giving before the TweetChatGet our Holiday Good eGuide!

 

 

Chrysler image via http://www.chryslergroupllc.com/community/Pages/Overview.aspx

Pinktober - #C4Gchat Recap

by Network for Good Specialist on ‎10-19-2012 3:00 AM, EDT

By Allison McGuire

 

 

This past Tuesday, we hosted our monthly #C4Gchat. YourCause, Armchair Advocates, and Cause Marketing Forum joined us to talk about breast cancer awareness cause marketing, why certain months are tied to cause (e.g. 'Pinktober'), and how companies can leverage cause months for their own campaigns.

 

Thank you to everyone who participated--especially our featured guests.

 

YourCause has already provided a stellar recap of the online event, noting these key lessons learned:

 

  • Effective campaigns are transparent, strategic, and give donation choices.
  • Demonstrate your campaign's impact by explaining how consumer or employee actions influenced results.
  • Online platforms aid with transparency and brand loyalty.
  • Good partnerships are ones that speak to cause and increase brand loyalty.
  • Engaging your employees is key, and can differentiate your cause marketing campaign.

 

The only additions I'd make are these:

 

  • Find the right cause for your company. 

YC Tweet Pinktober.jpg

 

 

 

 

  • Embed social media into your larger cause marketing plan.

AA Tweet Pinktober.jpg

 

 

 

 

 

 

  • Look to companies that have already established great cause programs as a model for your own.

CMF Tweet Pinktober.jpg

 

 

 

YC Tweet Pinktober2.jpg

 

 

 

 

K4G Tweet Pinktober.jpg

 

 

 

 

 

 

Want to join our next #C4Gchat? Save these dates below! (You can also visit our Insights page for an updated calendar.)

 

Giving Good for the Holidays - Thursday, November 15, 1 pm ET

Creative Cause Campaigns: 2012 Highlights - Thursday, December 13, 1 pm ET

New Year, New Styles: Trendwatch for 2013 - Thursday, January 17, 1 pm ET

 

Pinktober - #C4Gchat Tomorrow

by Network for Good Specialist on ‎10-15-2012 3:00 AM, EDT

By Allison McGuire

 

 


Pinktober Hard Rock.jpgAs you are likely aware, October is breast cancer awareness month. Many companies--from General Mills' Yoplait to KitchenAid--have branded products, logos, and services for the cure. Cause Marketing Forum has a great Pinterest board that illustrates different companies' approaches to 'Pinktober.' 

 

We're talking with Cause Marketing Forum, YourCause, and Armchair Advocates to get their advice on how companies can engage with cause-labeled months to create their own giving campaign. Join us!

 

 

 

Pinktober:  A Month of Cause Marketing

#C4Gchat | Hosted by @Companies4Good

Tuesday, October 16 at 1pm

 


YourCause - When it comes to creating corporate cause programs, YourCause thinks about a Chinese food menu—encouraging clients to pick and choose the right solutions for their needs. YourCause's clients are aligned with myriad causes, including breast cancer awareness. They’ll be tweeting via @YourCause.

 

Cause Marketing Forum - Through events and online tools, the membership-based company connects businesses interested in cause marketing with relevant nonprofits. Their website provides a comprehensive overview of the cause marketing arena and features relevant reports, statistics, and insights. Cause Marketing Forum’s twitter handle is @TweetCMF.

 

Armchair Advocates - With a tagline 'where social media meets social good,' you can't not like these folks. Armchair Advocates is a community of global citizens using digital platforms to "educate, fundraise, and advocate for the issues that matter most." You may know I'm already a fan of 'slacktivism,' but this group takes it to another level. Tweets via @ArmchrAdvocates.

 

Never been to a Tweetup? Here’s how it works:

 

1)    On Tuesday, October 16 go to Twitter (or Twitter platform such as Tweetdeck or Hootsuite)

2)    Search for #C4Gchat

3)   Join the conversation!

4)    If you want to ask our featured guests a question, tweet it to @Companies4Good. 

 

You can participate from anywhere in the world, and connect with cause-marketing folks of different stripes.

 

We hope you’ll join us. If you have questions, email us: partnerships@networkforgood.org

 

See you on the Twitterverse.

 

 

Want info on cause marketing before tomorrow's TweetChat? Sign up for our weekly tips on employee engagement and cause marketing!

 

Image via http://pinterest.com/pin/450008187735725762/

 

By Allison McGuire

 

Last Thursday, September 20, @Companies4Good hosted a TwitterChat on Hunger Action Month. We were thrilled to see so many companies, nonprofits, and individuals galvanized by fighting hunger--thank you all for participating. With around 50 participants, the #C4Gchat reached almost 100,000 Twitter users. Clearly this is a cause about which people feel passionately.

 

We wanted to know how and why companies got involved, and turned to our special guests (Campbell Soup Co. CSR, Share Our Strength, and Hitachi) for the answers.

 

When asked what the best advice is for companies creating their own hunger campaigns, Campbell’s and Hitachi agreed – employee participation and partnering with other companies are crucial to a success. Share Our Strength's No Kid Hungry emphasized disovering partners via social media:

 HAC1.jpg

HAC2.jpg

HAC3.jpg

HAC4.jpg

 

We asked Campbell’s to explain their Just Peachy initiative and how they’re using food products for social good.

HAC5a.jpg

 

 

It was a huge hit:

HAC6b.jpg

HAC7b.jpg

HAC8b.jpg 

 

 

 And No Kid Hungry shared a creative campaign…

HAC9c.jpg

 

 

that underscored the lesson that cause campaigns can be fun!

HAC10d.jpg 

 

We hope you can join us for our next TweetChat:

Think Pink: How Finding a Cure is Colored

October 16 @ 1 pm ET

Follow @Companies4Good and #C4Gchat to participate!

 

Hunger Month Tweetup - #C4Gchat

by Network for Good Specialist ‎09-13-2012 3:00 AM, EDT

By Allison McGuire

 

The statistics are scary: 1 in 5 kids in America is hungry. That means 16 million kids don’t get enough to eat and are attending school on empty stomachs.

 

In September—aka Hunger Action Month—companies and nonprofits alike are honoring this cause through awareness campaigns, food drives, and employee volunteering. We’re hosting a Tweetup on the subject with some great guests.

 

Hunger Month Tweetup

#C4Gchat | Hosted by @Companies4Good

Thursday, September 20 at 1 pm ET

 

campbells_soup_cans_moma1-300x170.jpgCampbell’s Soup – In 2011, the ‘Not Just a Pretty Label’ food company committed $10 million over 10 years to create the Campbell’s Healthy Camden Initiative. By focusing on access to food, nutritional education, and awareness building, Campbell’s is building public will to combat hunger and childhood obesity. Community Affairs Manager Amanda Bauman will be joining us via @Amanda_Bauman. The CSR team will chime in through @CampbellCSR.

 

 

Share Our Strength - Kids.jpgShare Our Strength – Through giving access to food, providing education on food budgeting, and spreading awareness about the hunger epidemic, Share Our Strength’s No Kid Hungry campaign seeks to end childhood hunger. Though our partner nonprofit will be knee deep in their Dine Out Week, they will tune into the conversation via their No Kid Hungry Campaign @nokidhungry.

 

Never been to a Tweetup? Here’s how it works:

 

1)    Go to Twitter (or Twitter platform such as Tweetdeck or Hootsuite)

2)    Create and save a search for #C4Gchat

3)    On Thursday, September 20 at 1 pm ET return to the #C4Gchat search you’ve created.

4)    Watch the conversation!

5)    If you want to participate, send questions to your host (us--@Companies4Good). We’ll collect them and ask them to our esteemed guests.

 

You can participate from anywhere in the world, and connect with cause-marketing folks of different stripes.

 

We hope you’ll join us. If you have questions, email us: partnerships@networkforgood.org

 

See you on the Twitterverse!

 

 

Image Credits:

Campbell's - http://artnews.bestofroxworld.com/2011/07/26/andy-warhol/campbells_soup_cans_moma-2/

Share Our Strength - www.shareourstrength.org

By Allison McGuire

 

If you missed our latest #C4Gchat, never fear—we have your recap here!

 

This Tweetup on corporate disaster relief campaigns highlighted the work of the Business Civic Leadership Center (BCLC), Center for Disaster Philanthropy (CDP), and Good360. All Tweetup participants gave and received tips on why it’s worth investing in a disaster relief plan, how Millennials are involved, what makes corporate disaster giving effective, and who is doing great work. Here’s a big thank you to everyone who participated in this online event.

 

Companies and Disaster Relief – Killer Facts:

 Disaster Giving1.jpg

 Disaster Giving2.jpg

 

WHY invest in a disaster giving plan? Triple bottom line, employee engagement…

 Disaster Giving3.jpg

Disaster Giving4.jpg

 

Naturally, we tied a compelling company response to Millennial employees:

Disaster Giving5.jpg

Disaster Giving6.jpg

 

WHAT makes corporate disaster relief effective? Partnerships & planning.

 Disaster Giving7.jpg

Disaster Giving8.jpg

Disaster Giving9.jpg

 

WHO is doing great disaster relief work:

Disaster Giving10.jpg

Disaster Giving11.jpg

 

Want to learn how Network for Good can help you find a solution for your corporate disaster giving? Check out our brand new “How To Help” campaign microsite.

 

--

Save the date for our next #C4Gchat and stay tuned for an announcement of our special guests!

 

#C4Gchat: Cause Marketing for Hunger Relief

September 13 @ 1 pm ET

By Allison McGuire

 

American Red Cross.jpgDid you know it’s hurricane season? In the wake of a disaster, American companies are amazingly generous. But generosity isn’t enough – real impact results from timely, thoughtful giving where the need is greatest.

 

To find out how companies can give on a timely,  where the need is greatest, we welcome the Center for Disaster Philanthropy (CDP), Good360.org, and the Business Civic Leadership Center (BCLC) to our second-ever Companies for Good Tweetup!

 

Join in on the discussion and bring your stories of corporate giving leadership in the time of crisis.

 

Smart & Generous Disaster Relief Giving

#C4Gchat | Hosted by @Companies4Good

Tuesday, August 14 at 1 pm ET

 

 

CDP How.jpgCDP will lend their expertise on how your company can get started, and why long-term planning is key. CDP’s Twitter handle is @funds4disaster.

 

Good360 will shed some light on how product giving touches local communities affected by disaster. They will be tweeting via @Good360org.

 

BCLC will give insights into its members’ cash giving campaigns, and how companies institute this type of giving. BCLC will be participating with @chamberbclc.

 

Never attended a Tweetup? Here’s how it works:

 

1)    Go to Twitter (or Twitter platform such as Tweetdeck or Hootsuite)

2)    Create and save a search for #C4Gchat

3)    On Tuesday, August 14 at 1 pm ET return to the #C4Gchat search you’ve created.

4)    Watch the conversation!

5)    If you want to participate, send questions to your host (us--@Companies4Good). We’ll collect them and ask them to our esteemed guests.

 

You can participate from anywhere in the world, and connect with cause-marketing folks of different stripes.

 

We hope you’ll join us. If you have questions, email us: partnerships@networkforgood.org

 

See you on the Twitterverse!

 

 

 Photo Credits: American Red Cross, Center for Disaster Philanthropy


   

Connect with Us




Get this blog in your inbox

Enter your email (no spam)


About This Blog


Companies for Good shares insights on cause marketing and corporate social responsibility topics to inform your charitable engagement with consumers and employees. Network for Good empowers corporate partners to unleash generosity and advance good causes. The blog celebrates that work and provides expertise and resources to help you do well and do good. Learn more

Showing results for 
Search instead for 
Do you mean