Displaying articles for: February 2013

By Allison McGuire & Kate Olsen

 

State Farm - Neighborhood Assist.jpgState Farm is trending. Their new Neighborhood Assist (formerly known as Cause An Effect) Facebook app crowdsources the insurance company’s corporate philanthropy. Through individual votes for neighborhoods all across the U.S. and Canada, State Farm’s social community helps determine which 40 areas receive a $25K neighborhood-improvement grant.

 

We had the opportunity to interview Kellie Clapper, Assistant Vice President at State Farm Insurance, who is behind the campaign, and are pleased to share some key insights.

 

Read our interview here.

By Kate Olsen

 

Capital One's No Hassle Giving Site.jpgIn 2008, Capital One partnered with Network for Good to create the No Hassle Giving Site, a giving portal available to all Capital One credit and debit card customers. Through the site, customers can donate cash, rewards or miles to any of 1.2 million U.S.-based nonprofits. Capital One generously covers all donation processing fees, so 100% of a customer’s donation gets disbursed to the nonprofit of choice.

 

In the wake of a disaster, Capital One features a handful of trusted nonprofits providing relief. Through customer email communications, website banner ads, and retail bank outreach, Capital One invites customers to support relief efforts through the Giving Site, making it convenient for customers to help.  Additionally, Capital One often provides matching funds to amplify the impact. 

 

 

Read on to get the scoop on Capital One's key lessons learned.

By Kate Olsen & Allison McGuire



Happy brain via Pinterest.jpgDid you know doing good triggers a chemical reaction in your brain? This feeling of euphoria  is known as the ‘Helper’s High’.

 

When you enable that response in your employees, they associate their passion for a cause with your company. If you're looking to help your employees pay it forward and are interested in fostering loyalty, charity rewards does both. 

 

Here's how...

Let Employees Tell Your CSR Story

by Network for Good Specialist on ‎02-26-2013 3:00 AM, EST

By Kate Olsen

 

According to Edelman research, employees want more information about their company’s social and environmental impact, and want to be more involved in corporate cause initiatives. 

 

Here are 3 ways to help your employees bring your corporate social responsibility (CSR) reporting to life and craft your company’s impact story with authenticity.

 

1) Encourage Storytelling.

2) Provide a Platform.

3) Lead by Example.

 

Read on...

Give Up Control: Brand Co-Creation

by Network for Good Specialist ‎02-25-2013 3:00 AM, EST

By Kate Olsen and Allison McGuire

 

 

Corporate social responsibility (CSR) annual reports and press releases have their place, but do not help humanize a company’s commitment to environmental and social impact – especially for customers. 

 

L'Oreal and Buddy Media Case StudyHere are two ways to help your customers co-create your reputation as a responsible company and amplify your CSR story.

 

1) Give an Inside View.
 
2) Give Up Control.

 

Read on to learn how giving up control will enhance relationships with consumers.

By Allison McGuire

 

This is the second post in a series around social good, start-up companies to watch. Be sure to check them all out!

 

Let’s start with Friday.

 

Friday5 logo"Who doesn’t like Fridays? In fact, who isn’t overly excited for the weekend, feeling a sense of accomplishment by getting through the week? Why not tie this feeling with something good?" Mike Berman pondered these questions from his desk at the tech company, Eventbrite.

 

Read on...

Disaster Giving Spotlight: Yahoo!

by Network for Good Specialist ‎02-21-2013 3:00 AM, EST

By Kate Olsen

 

Yahoo logoYahoo! is an important media partner during times of humanitarian disaster: the company focuses attention on the call to action via the Yahoo! homepage and mobilizes users through a curated list of ways people can help.  

 

In preparation for disaster response, Yahoo! has developed an internal checklist and designated the key contact(s) for each step.

 

The major elements of the Yahoo! response include...

 

By Kate Olsen and Allison McGuire

 


Patagonia Footprint Chronicles.jpgCorporate social responsibility (CSR) annual reports and press releases have their place, but do not help humanize a company’s commitment to environmental and social impact
 – especially for customers. 

 

Here's the first of three ways to help your customers co-create your reputation as a responsible company and amplify your CSR story.

 

Read on to learn how giving consumers an inside view equals increased brand attention.

Giving a Voice to Your CSR

by Network for Good Specialist ‎02-19-2013 3:00 AM, EST

By Kate Olsen

 

According to Edelman research, employees want more information about their company’s social and environmental impact, and want to be more involved in corporate cause initiatives. 

 

IBM CSC screenshot.jpgHere are 2 ways to help your employees bring your corporate social responsibility (CSR) reporting to life and craft your company’s impact story with authenticity.

 

1) Encourage Storytelling.

 
2) Provide a Platform.

 

 

Read on to learn how providing a platform encourages employees to share your company's CSR story.

By Allison McGuire

 

This is the first post in a series around social good, start-up companies to watch. Be sure to check them all out!

 

I'm always on the lookout for innovative whippersnappers, and, not surprisingly, I met a number of them at Google's Inspiring Millennial Entrepreneurs event. One of them was Ashton Williams of LifeSoap.

 

LifeSoap.jpgLifeSoap came to be through its co-founders' resolve to kill two birds with one stone...so to speak. 

 

 

Read on...

It’s Not Me, It’s You

by Network for Good Specialist ‎02-14-2013 3:00 AM, EST

By Allison McGuire


Helicopter love.jpgThis Valentine’s Day, as you throw chocolates and champagne in your shopping cart (or on your Pinterest board), consider adding an extra item: generosity.

 

I know it sounds cheesy—of course you know generosity isn’t stocked in supermarkets—but stick with me. The idea of moving Valentine’s Day away from dinner reservations and singles awareness towards a day of generous acts began in 2011 by Sasha Dichter, Scott Case, Ellen McGirt, and our own Katya Andresen.

The premise is simple.

 

Today, think about how you can be generous and then…just…be generous.

 

Want to spread the love but don’t know how? Try some of these on for size...

Step Away from the Jargon

by Network for Good Specialist ‎02-13-2013 3:00 AM, EST

By Allison McGuire



I recently stumbled across this amazing infographic with data from The Hoffman Agency. It clearly outlines the difference between storytelling and corporate speak. You can check out the Agency's hilarious (but true!) slide show here, to get the full picture on why storytelling is a winning strategy.

 

Do good...or shut upA great example of a company using digital storytelling to promote social good is HopeMob. We've featured them before, but it's worth saying again--storytelling is a powerful tool to get folks engaged in your cause campaign. By creating a story that's worth following, they appeal to the masses, and receive tangible (and substantial) results.

 

Sorry to say it, but, walk towards the obstacle, and away from smooth sailing.

 

Here's the infographic:

Encouraging Employee Storytelling

by Network for Good Specialist ‎02-12-2013 3:00 AM, EST

By Kate Olsen

 

Williams-Sonoma CSR Report - Employee StoriesAccording to Edelman research, employees want more information about their company’s social and environmental impactand want to be more involved in corporate cause initiatives. 

 

Here's the first of three ways to help your employees bring your corporate social responsibility (CSR) reporting to life and craft your company’s impact story with authenticity.

 

Read on...

By Kate Olsen

 

I recently guest taught a MBA class on corporate social responsibility (CSR) at Georgetown.  When I asked the students where they go to find out about a company’s CSR work, almost 100% said the annual report.  That answer is fine for research activities, but just won’t fly when it comes to stakeholder engagement. 

 

CSR Story - Container Store.jpg86% of Americans wish companies would tell them more about the results of their CSR efforts (Cone*)

 

While many companies are getting better at creating annual reports that communicate more than data and a love letter to the shareholders (in fact some are winning awards at Cannes), annual reports are not means to drive consumer and employee loyalty.  You need real storytelling that meets people where they are for that.

 

 

To take your CSR story out of the closet, read on.

Tapping into Assets: #FF Feature

by Network for Good Specialist ‎02-08-2013 3:00 AM, EST

By Allison McGuire

 

This is a continuation of my interview with Meg Garlinghouse of LinkedIn and Taproot Foundation's Aaron Hurst on their partnership project, the philanthropic-minded TaprootFoundation.org.

 

TaprootFoundation.org screenshot.jpgAM: Let’s get nerdy for a second. How can professionals in the corporate world get involved? Can you walk me through the process?

 

MG:  We are hopeful that this platform will become the primary conduit for business professionals to engage in the community. The great thing about it is that it is driven by nonprofit demand but still enables them to leverage their social capital.  

 

AH: It creates a really healthy dynamic of being client-centric which we have found in our 10+ years build the field is the key to success. We want nonprofits to pull business professionals in and not have them pushed on them as they are in most corporate settings.

 

Read the full post here.

By Kate Olsen

 

Step 5: Tell Your Story.

 

Storytelling via Pinterest - Andy Prokh.jpgMany companies are hesitant to communicate about their CSR and philanthropic initiatives, except through press releases and annual reports, for fear of looking like braggarts.

 

Telling your company’s impact story is a vital component of your overall CSR program – as long as the impetus is not for self-aggrandizement. You deserve to earn a halo effect for your brand and improve public perception about your company if you are a good corporate citizen, but those are not the motivating factors for sharing disaster response news. 

 

Telling your story across both formal and informal channels accomplishes three important goals:

 

Check out the 3 goals here.

By Allison McGuire

 

Yesterday, Network for Good released the following 2012 Digital Giving Index Infographic. We're proud to share our findings on $163 million in donations to over 40,000 charities via the Network for Good giving platform. Donations are categorized via three channels: portal giving (like CrowdRise), charity websites, and peer-to-peer social giving.

 

Check out the infographic below and share with your social networks!

 

 

The Network For Good Digital Giving Index
This infographic is created by Network for Good

3 Reasons for Charity Rewards

by Network for Good Specialist ‎02-05-2013 7:07 AM, EST

 

e1349126678.jpg

By Kate Olsen

 

According to several studies profiled in this Washington Post piece, a bonus you spend on

someone else is more motivating than a bonus you spend on yourself.  Here are three reasons helping your employees ‘pay it forward’ with charity rewards will engender their loyalty to your company.  Charity rewards include pre-paid donations in the form of charity gift cards, ‘dollars for doers’ volunteer incentives and matching grants.

 

 

Here are the 3 reasons for charity rewards.

By Allison McGuire

 

In the heat of natural disasters, things can get…well…disastrous. Confusion and chaos reign, emotions flare, resources are stretched, and everyone tries to make sense of something that is utterly incomprehensible. People desperately try to connect with loved ones—determining whether they’re safe or in need—which can be emotionally taxing and confusing.

 

HelpBridge - Image.jpgThose consuming media coverage of the disaster want to help. Individuals and companies donate products, pro bono services, and philanthropy dollars. For example, in response to last year’s Superstorm Sandy, $5 million in donations were processed through Network for Good's giving portal, individuals came far and wide to volunteer their time, and companies utilized assets to help those in need.

 

 

We’re thrilled to spotlight our partner Microsoft’s incredible new app: HelpBridge. This app gives anyone with a smartphone the ability to get or give help in the midst or aftermath of a disaster. Users have the power to share whether they’re safe or in danger and the ability to aid those in need—donating dollars, goods, and/or volunteer time.

 

Continue reading...

By Allison McGuire

 

I’m looking for someone who shares my interests in philanthropy, is adaptable, and will ultimately enhance my day-to-day life.

 

Walking sign - briefcases.jpgNo, this isn’t an online dating profile. In fact, the new partnership between LinkedIn and the Taproot Foundation may feel like a matching service (connecting needs to corresponding assets, profile assessment, etc.), because it is! The new TaprootFoundation.org aligns business professionals interested in pursuing philanthropic goals with nonprofits in need of their assets.

 

I was lucky enough to get the scoop on this project through Taproot’s Aaron Hurst and Meg Garlinghouse of LinkedIn.

 

Click here to read the interview.

 


   

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Companies for Good shares insights on cause marketing and corporate social responsibility topics to inform your charitable engagement with consumers and employees. Network for Good empowers corporate partners to unleash generosity and advance good causes. The blog celebrates that work and provides expertise and resources to help you do well and do good. Learn more

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