We're excited to announce the release of our newest Good Card case study! Datalogix, a company that provides marketing infrastructure for the data driven era by connecting digital advertising to offline sales, uses Network for Good's, Good Card® to incentivize employee referrals.
As part of this referral program, Datalogix’s human resources team sought to create a rewards program that reflected its culture of giving. The addition of the referral program, enables employees to receive a $1,000 Good Cardwhen a referral joins the Datalogix team.
Key case study findings include:
→ Employees are motivated to shape the Datalogix work culture.
The addition of the Good Card to the existing referral program gives employees great incentive to refer top talent. This allows employees to not only contribute to the Datalogix team and culture, but to their community as well.
→ Employees contribute to charities of all shapes and sizes.
With 1.4 million charities to choose from, it’s not just large nonprofits that receive donations—local nonprofits and niche causes also receive much-needed support. Employees are excited to receive Good Cards and spend the funds to support their favorite cause.
If you're interested in learning how to use these charity cards to boost your employee engagement portfolio, email us!
Did you get the memo? Today’s Employee Appreciation Day! Not that you shouldn’t be doing this every day, but today is a special day to show them you care.
Here are a few ways companies show gratitude on a continual basis:
- HP empowers employees, personalizes rewards, and does good. Through leveraging Good Cards®--gift cards for charity—the company rewards all-star employee volunteers with a gift that gives back. Employees who have met their quarterly volunteering goals receive a $50 Good Card.
- OfficeMax supplies appreciation with its surprise parties for teachers. A Day Made Better, a partnership with Adopt-A-Classroom, is a one-day-only event that awards over 1,000 teachers +$1,000 each in school supplies. 98% of OfficeMax employees strongly agreed the program made them proud to work for the company; the remaining 2% simply agreed.
Going to SXSW Interactive? We are, and we want to meet you!
Events we’re looking forward to:
- Doing Good & Making Money. If you’re reading this blog, you’re likely interested in the intersection of business and cause. This panel will explore how companies can do business that helps nonprofits. Our partner WebThriftStore will explain how charities can use its platform to run an online thrift store with no financial risk. Learn how doing good can be profitable. Hashtag to follow: #shop4good
Did you know showing recognition is one of the three top factors to measure engaged your workforce is? Did you know employee engagement is a virtuous cycle?
It looks like this:
employee feels valued-->engagement level increases-->productivity grows-->motivation rises
In preparation for next week’s Employee Appreciation Day (March 7), we’re excited to share our friends at Quantum Workplace have released a comprehensive—and fun!—guide to think creatively about engaging your employees.
Below is a curated selection of their ideas. Definitely download the highly-skimmable whitepaper for the whole list.
#1) Happy Anniversary!
Nothing says, “You’re appreciated!” like celebrating the day each employee joined your workforce. Big company? Modify your celebrations.
- Delegate party planning to team leaders and let each department honor employees with their own celebrations.
- Set aside one day each year to celebrate. (Save the Date: National Employee Appreciation Day is March 7!)
We’re pleased to share our newest guide sponsored by Quantum Workplace, Engaging Millennial Employees: Recruit and Retain Top Talent with Cause. Here’s an excerpt:
Generation Y has been imbued with a sense of responsibility. Millennials feel responsible for themselves, their neighbors (both virtual and physical), their communities, and their planet. They grew up learning the importance of recycling and using less water, and that their actions directly affect their communities. In return, they believe that companies—their employers—have a responsibility to them, their society, and the world.
Although they acknowledge the bottom line, they also believe that companies need to give back some of what they’ve earned to contribute to the greater good. They see smart ways for companies to do this, too, such as transparency in reporting, sustainable business practices, and using company products and services for good. According to Jay Gilbert in the Ivey Business Journal, the single biggest threat to Millennial employee retention is a company’s reputation. Why is this so important?
What makes today so special? No, it’s not the oodles of chocolate (those should be a regular occurrence). It’s Generosity Day!
Generosity what? The idea of moving Valentine’s Day away from dinner reservations and singles awareness towards a day of generous acts began in 2011 by Sasha Dichter, Scott Case, Ellen McGirt, and Katya Andresen.
The concept is shockingly simple: Today, think about ways to be generous and then…just…be generous.
Stumped on how to start? Try some of these:
- Write an email to someone you admire, explaining why they inspire you.
- Hold the door for a large group of people. Smile while doing so.
- Give the gift of charity to your employees. Pass along the ‘helper’s high’.
- Call someone you appreciate. See what’s new in their life.
- Buy coffee for the person behind you in line (even if they order a triple, venti soy mocha).
- Create a fundraising campaign for your favorite charity. Rally friends and family to join.
- Use the hashtag #SM4SG (social media for social good) to spread good cheer.
- Lavish unsolicited praise on an unsuspecting colleague. Post a note on your intranet or pen a LinkedIn recommendation.
I promise to join you today. I’ll start by saying thank you for participating in Network for Good’s online community. Your work and passion inspires me.
Question for discussion: How will you be generous today?
Photo is author's own.
This post is cross-posted from our Nonprofit Marketing Blog.
Today at Network for Good, we’re celebrating a major milestone: $1 billion processed for charity since our founding in 2001. We’re incredibly proud of this big achievement and we are even more honored by what it means. This milestone represents an amazing outpouring of generosity from millions of donors to thousands of nonprofits—and an incredible amount of good being done in this world.
Network for Good was founded to make it as easy to give online as it is to shop online. A lot has changed in the world of digital philanthropy since then, and we’re excited to be at the forefront of this revolution.
Of course, this milestone is about much more than the mechanics of processing online donations. It’s about the hard work of nonprofits and the good they do each and every day, the amazing generosity of donors, and the creative thinking of corporate partners who provide innovative opportunities for generosity.
Thanks to each and every one of you for being part of this journey and we look forward to working with you to continue unleash generosity. Here’s to the next “Billion for Good” and beyond!
Frequently cited as flaky and narcissistic, Millennial employees actually have multiple positive traits that can act as a boon to your brand. When leveraged correctly, the generation’s affinity with cause and tech savvy directly relate to your company’s recruitment and retention strategies.
We're pleased to share our new eGuide, Engaging Millennial Employees, that explores these techniques and provides you with the tools to recruit and retain top talent.
Here are two ways to win with Millennial employees:
1) Loyalty to Responsible Brands
The reputation of your brand is of utmost importance. A study on Millennials and the workplace found that when a company’s reputation suffers, so does employee morale.
In fact, it found that “employer reputation is the most frequent engagement threat.” A reputable brand, however, gives employees bragging rights and increases loyalty. If you want employees to be your ardent supporters, keep up the charitable work.
Recruitment Strategy: Think Like Tory Burch
As the fashion company interviewed potential employees, they realized a funny thing: Interviewees were drawn to the company’s cause work.
“[Our philanthropic work] is attracting amazing talent. When we interview people, one of the first things they bring up is the [Tory Burch] Foundation. They bring it up. We don’t. And that’s really exciting.” – Tory Burch
Try it! Incorporate charity into your company’s hiring posts. Note what giving opportunities exist and why.
It’s resolution time. Chris Brogan sets New Year’s goals around 3 words that “will become part of the way you identify yourself, and thus, a guiding light for your efforts.”
Here are 3 words to jumpstart your impact goal setting process.
While consumers say they prefer brands that give back and support social and environmental causes, sometimes their actions don’t match up to support that idea.
Check out Cone’s terrific chart that denotes the gap between ideals and action:
What might surprise you is the highest percentage of actions taken to support values is donating.