Winning with Millennial Employees

by Network for Good Specialist ‎01-31-2014 3:00 AM, EST

By Allison McGuire | @CaliMcG

 

Millennial Guide - coverFrequently cited as flaky and narcissistic, Millennial employees actually have multiple positive traits that can act as a boon to your brand. When leveraged correctly, the generation’s affinity with cause and tech savvy directly relate to your company’s recruitment and retention strategies.

 

We're pleased to share our new eGuide, Engaging Millennial Employees, that explores these techniques and provides you with the tools to recruit and retain top talent.

 

Here are two ways to win with Millennial employees:

 

1) Loyalty to Responsible Brands

The reputation of your brand is of utmost importance. A study on Millennials and the workplace found that when a company’s reputation suffers, so does employee morale.

In fact, it found that “employer reputation is the most frequent engagement threat.” A reputable brand, however, gives employees bragging rights and increases loyalty. If you want employees to be your ardent supporters, keep up the charitable work.

 

Recruitment Strategy: Think Like Tory Burch

As the fashion company interviewed potential employees, they realized a funny thing: Interviewees were drawn to the company’s cause work.

 

“[Our philanthropic work] is attracting amazing talent. When we interview people, one of the first things they bring up is the [Tory Burch] Foundation. They bring it up. We don’t. And that’s really exciting.” – Tory Burch

 

Try it! Incorporate charity into your company’s hiring posts. Note what giving opportunities exist and why.

 

2) Brand Co-Creation

Your brand’s involvement in the digital sphere is important, and your “Facebook Generation” employees can help you navigate the ins and outs of social media.

 

When Millennials feel passionately about their work, their company, and their brand, they want to share that sentiment with their social circles. Whether or not you allow your employees to access social sharing sites during the workday is not the point.

 

Retention Strategy: Zappos Ownership

Zappos prides itself on doing things differently. One way they do this: not requiring multiple levels of approvals per social status update.

 

When you give the social media reigns to multiple employees, you allow space for them to feel proud of the work they do, give them direct access to your customers, and equip them with the authority to share it with the world!

 

Try it! With a few guidelines, enable all employees (especially Millennials) to use digital devices and social-sharing sites. This will lend leadership credibility and can enhance the trust between employees and employer, thus increasing overall retention.

 

For more ideas on how to engage your Generation Y workforce, download our NEW eGuide: Engaging Millennial Employees: Recruit and Retain Top Talent with Cause.

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Companies for Good shares insights on cause marketing and corporate social responsibility topics to inform your charitable engagement with consumers and employees. Network for Good empowers corporate partners to unleash generosity and advance good causes. The blog celebrates that work and provides expertise and resources to help you do well and do good. Learn more