Where & Why People Donate [INFOGRAPHIC]

by Kate_NFG on ‎01-02-2012 10:47 AM, EST - last edited on ‎01-11-2013 4:47 PM, EST by Network for Good Specialist

Our friends at YourCause put together this insightful infographic on where and why people donate.  This snapshot is essential for companies looking to forge a deeper connection with employees or customers through cause programs in 2012. YourCause is a provider of global employee engagement solutions.  You can learn more about YourCause’s CSRConnect platform and get additional CSRinsights here


by Carrie A Rheingans
on ‎01-03-2012 9:58 AM, EST

Thanks for the information. Given that the top of the infographic has proportional images to the numbers, I thought the last image would be too - but obviously it's adding to more than 100%... I get that it's a 'check all that apply '-type question. That means it shouldn't be represented in a pie-graph-esque image, a bar graph would be better.

by Kate Olsen
on ‎01-03-2012 10:09 AM, EST

Thanks for the feedback.  I'll pass it along to YourCause.

by Tauheed Ramjaun
on ‎01-03-2012 5:32 PM, EST

Thanks for sharing ! interesting stuff...good to know that 31% donations come from the charity's website these days...and I agree with Carrie about graphic 5 Smiley Happy

by Kate Olsen
on ‎01-03-2012 6:02 PM, EST

Thank you for your comment!  I'm glad you found the information interesting and useful.


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Companies for Good shares insights on cause marketing and corporate social responsibility topics to inform your charitable engagement with consumers and employees. Network for Good empowers corporate partners to unleash generosity and advance good causes. The blog celebrates that work and provides expertise and resources to help you do well and do good. Learn more

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