By Allison McGuire
Oh Say Can You See the Cause Marketing, our first Tweetup, was a success! With over 50 participants, tens of thousands of impressions, and hundreds of thousands reached, the patriotic, cause-marketing #C4Gchat was a hit.
Though we highlighted two campaigns—Helping Heroes Home and Got Your Six—we were excited to hear about similar patriotic cause campaigns going on all over the US.
Missed the online event? Here’s a recap for you!
In 140 characters or less, Helping Heroes Home—a partnership campaign by Causes, AT&T, and Cell Phones for Soldiers—was explained by Causes…
…and AT&T:
Got Your Six explained their mission:
Then we were off to the races!
Cause marketing aficionados shared some of their favorite patriotic campaigns. Here’s a few of them:
Cause-marketing guru, Joe Waters, chimed in with a new perspective on Starbucks’ Indivisible campaign:
We had vets participating…
a curious audience...
…and we learned the secret recipe for a successful, patriotic cause marketing campaign!
Thanks to all of our attendees for making our first #C4Gchat a fantastic event.
Save the date for our next Tweetup and stay tuned for the announcement of our special guests!
#C4Gchat: Smart & Generous Disaster Relief Giving
August 14 @ 1pm ET
