By Kate Olsen
We at Network for Good would like to take a moment during this busy time of year to salute the incredible impact our partners generated this year. Our partners made a difference for thousands of nonprofits, not to mention all those in need who benefit from those nonprofits’ programs. We salute their efforts to give back with the We Did Good Awards for cause marketing, disaster relief giving, employee engagement, rewards & loyalty, social good platform and volunteering. You can see all the award winners here.
We would also like to share a few highlights from 2012 to illustrate our partners’ commitment to doing good in partnership with Network for Good:
Warner Bros. & DC Entertainment launched the We Can Be Heroes campaign to support famine relief in the Horn of Africa with donations equally benefiting the International Rescue Committee, Mercy Corps, and Save the Children. Donations have reached $1 million, which DC Entertainment matched 100%.
The second annual Generosity Day took place on February 14. The inaugural Generosity Day, on Valentine’s Day 2011, was hosted by Sasha Dichter, CIO of the Acumen Fund, Scott Case, former CEO of Malaria No More and current CEO of StartUp America Partnership, Ellen McGirt of Fast Company, and Katya Andresen, COO & CSO at Network for Good. This year, the campaign was hosted on Causes.com, where participants could make a pledge to say ‘yes’ to being generous for 24 hours, recruit their friends and family to participate and share their acts of kindness.
Yahoo! News launched ‘Remake America,' an original video series chronicling the lives of six American families as they struggle to achieve ‘The American Dream’. ‘Remake America’ teamed up with U.S. charities to aid the six families that appear on the series and others like them. Through these charities, viewers had an opportunity to find resources and expert advice, as well as support other families in similar situations across the U.S. through embedded donation links in the content.
More than 22,000 runners participated in the Boston Marathon, sponsored by John Hancock. Each year, John Hancock provides local non-profit organizations with guaranteed entries into the race and the tools and support to help their runners raise money to for their missions. More than 1,000 runners set up fundraisers on CrowdRise, the official fundraising partner, raising millions for charity.
Network for Good launched a new version of our donation processing web service featuring PayPal payments, making it simple for Network for Good's partners to add PayPal to their sites, products and mobile applications and collect donations.
Kevin Bacon, actor, musician and founder of SixDegrees.org (in partnership with Network for Good) headlined at the National Conference on Volunteering and Service in Chicago. Kevin shared the story of how he came to found SixDegrees.org and challenged us all to become a celebrity for a cause close to our hearts.
Network for Good initiated our inaugural monthly Companies for Good Twitter chat (#C4Gchat) with a theme of patriotic cause marketing. The chat featured AT&T’s Helping Heroes Home campaign (part of on the company’s Connect for Good platform on Causes.com) to support Cell Phones for Soldiers – a nonprofit organization that provides American troops serving overseas cost free methods to stay connected with their families back home. Additionally, the chat highlighted the Got Your 6 partnership to advance the successful reintegration of the more than 1 million veterans returning back into civilian life over the next five years.
Network for Good launched the new ‘How to Help’ microsite, a secure, branded campaign tool for collecting donations for charities speeding relief to disaster victims. In the wake of natural disasters, Network for Good powers giving for companies such as Adobe, AOL, Emtec, LinkedIn, Time Warner, and Zuora.
YourCause, innovator of CSRConnect - an all-inclusive online employee engagement platform for volunteering and giving, hosted its annual CSRWorks client summit with the theme "Innovation through Collaboration". Participants gained insights on the latest trends in employee engagement and learned about best practices from peers.
Capital One associates participated in “One Week,” a dedicated week of community service to improve lives and strengthen communities. One Week activities focused on the areas of education, financial literacy, affordable housing and economic development – the four pillars of Capital One’s Investing for Good community relations platform – with events across the country. Capital One also hosts the No Hassle Giving Site where cardholders can donate cash or rewards to over 1 million charities. Capital One generously covers all transaction fees so 100% of donations reach the recipient charities.
LinkedIn launched a Superstorm Sandy relief campaign to benefit nonprofit partner Covenant House. LinkedIn leadership matched the first $100,000 in donations to double the impact for homeless youth in Atlantic City who were displaced by the hurricane and subsequent flooding.
Inspired by the threat facing the polar bear and its habitat, Coca-Cola and World Wildlife Fund (WWF) have joined forces to help protect the polar bear's home. As part of the Arctic Home effort, currently underway, Coca-Cola committed $2 million over 5 years and has agreed to match up to $1 million of consumer donations made during the Winter 2012-2013 campaign.
We thank our partners and all our Companies for Good friends for your pledge to give back with customers and employees. We look forward to even more impact in 2013.