Waggener Edstrom Worldwide (WE), a leading digital branding agency, is dedicated to helping its clients with corporate social responsibility (CSR) strategies. In turn, the company is transparent about its own learnings around CSR reporting.
Over the past five years, WE has provided clients, employees, and consumers with a corporate citizenship report. I interviewed Rhian Rotz, Director of Corporate Citizenship at WE, about the latest report and the company’s overall CSR strategy.
AM: Why did Waggener Edstrom (WE) Worldwide create this report?
RR: Corporate citizenship represents how WE aggregates its commitment to making a positive and sustainable social, environmental and economic impact through our services, employees, management of operations and contributions to society.
[Each report] is a chapter of our story about progress, learnings and the strides we have made towards being a sustainable, growth company. As an organization focused on storytelling, the corporate citizenship report crystalizes the company’s strategies, commitments, values to key stakeholders that are interested in working with us, partnering with us in the community or would like to work for us. The report brings to life the initiatives and commitments through stories.
AM: How has the report evolved in the past five years?
RR: Over the past five years the report has changed in two ways 1) what we report and 2) how we report.
In 2008, we adopted the Global Reporting Initiative (GRI) framework … [which] provides a common language for readers. [Readers are] also advocates for transparency which is important in building trust and credibility in the marketplace. Sustainability is a complex topic, it touches every aspect of an organizations; it’s a learning journey.
Over the years, our report has become more interactive. Every year we ask the readers and stakeholders to share feedback via focus groups or an online survey. Coupled with advances in technology to make the report more accessible and appealing to readers, here are ways we incorporated more interaction into the most recent report.
Stay tuned for part II!