This is a continuation of a post on Waggener Edstrom’s corporate citizenship report.
Between employee engagement programs through volunteering and tracking the company’s global carbon footprint, Waggener Edstrom Worldwide (WE) seeks creative ways to highlight the impact it’s having on the world.
Over the past five years, WE has created a corporate citizenship report. I interviewed Rhian Rotz, Director of Corporate Citizenship at WE, about the latest report and the company’s overall corporate social responsibility strategy.
AM: Whether it’s carbon emission tracking or company growth, WE’s report emphasizes the resulting impact from its work. What gains does the company see from tracking impact?
RR: Expectations of businesses have changed as [business/social venture partnerships] are increasing and converging. Business has a role in solving and contributing to solutions of the world problems…
By focusing on impact, [WE is] purposeful and strategic about decisions regarding how we apply our time, donations we make and the concerted efforts to create change and help improve the lives of individuals and communities...
We believe: you can’t manage what you don’t measure. This is why we started publicly showing our impact in 2008 with our first Corporate Citizenship Report—an important step to ensuring our time and efforts are a good investment… Focusing on impact ensures we are making a difference, contributing value and fulfilling our commitment.
AM: Volunteering appears to be incredibly popular amongst the WE staff! Why is that?
RR:WE is committed to driving initiatives that support and engage employees and that apply company assets while supporting charitable organizations and communities to create impact.
… Full-time employees are eligible to take up to 16 hours a year to volunteer for an organization of their choice. To inspire employees to utilize their volunteer time, we also provide financial support to the organizations that employees support.
Pro bono work is another effective way to further WE’s citizenship commitment, to support organizations that advance causes that the company has prioritized, and to provide employees with meaningful opportunities to make a difference in the world while developing or growing skills and life experiences.
Image credit: Waggener Edstrom Corporate Citizenship Report 2012