We're pleased to bring you our top 5 blog posts of 2012!
By Kate Olsen
It’s vital for corporations to work with trusted cause partners, and never more so than during a disaster. Most savvy cause marketers forge partnerships with causes whose mission and values align well with the corporate brand and CSR goals.
According to Regine Webster, Executive Director of The Center for Disaster Philanthropy,
“Every company has its own philanthropic priorities and key issue areas. Whenever possible, you should seek to align your corporate disaster response programs with those overall themes. If your company invests in childhood education, for example, choose to promote a respected nonprofit working to rebuild schools in the wake of a devastating tornado or earthquake. Your overall CSR and philanthropic impact will be the stronger for it.”