Top 5 Posts - #4: Disaster Giving

by Network for Good Specialist ‎12-26-2012 3:00 AM, EST

We're pleased to bring you our top 5 blog posts of 2012!

 

#4: Choosing Cause Partners: Corporate Disaster Giving



By Kate Olsen

 

HurricaneIsaacPrep_RedCross_375x280pxl.jpgIt’s vital for corporations to work with trusted cause partners, and never more so than during a disaster. Most savvy cause marketers forge partnerships with causes whose mission and values align well with the corporate brand and CSR goals. 

 

According to Regine Webster, Executive Director of The Center for Disaster Philanthropy,

 

“Every company has its own philanthropic priorities and key issue areas. Whenever possible, you should seek to align your corporate disaster response programs with those overall themes. If your company invests in childhood education, for example, choose to promote a respected nonprofit working to rebuild schools in the wake of a devastating tornado or earthquake. Your overall CSR and philanthropic impact will be the stronger for it.”

 

 

 

Read the original post here.

Comments
by Paulette Butler(anon) on ‎12-27-2012 2:45 PM, EST

Working with trusted partners and trusted suppliers is very important.

Work with a rep that knows the product, and can provide suggestions for the best product to meet the need.

At Northwest Woolen Mills we prefer to talk to our customers before disaster strikes, so we can recommend the correct blanket and build inventory ahead of time. 

When blankets are needed, we can ship them out right away.

Paulette Butler

Northwest Woolen Mills

 

 

by Network for Good Specialist on ‎01-07-2013 2:21 PM, EST

Thanks, Paulette, for sharing Northwest Woolen Mills' strategy with respect to disaster relief. It sounds like you're doing wonderful work. Keep it up!

 

-Allison McGuire

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Companies for Good shares insights on cause marketing and corporate social responsibility topics to inform your charitable engagement with consumers and employees. Network for Good empowers corporate partners to unleash generosity and advance good causes. The blog celebrates that work and provides expertise and resources to help you do well and do good. Learn more