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Top 5 Posts - #2: Millennial Myths

by Network for Good Specialist ‎12-28-2012 3:00 AM, EST

We're pleased to bring you our top 5 blog posts of 2012!

 

#2: Millennial Myths: Cause Marketing

 

By Allison McGuire

 

I want my MTV.jpgGrowing up with MTV certainly puts me in the Millennial camp. From following the latest drama going down in the Real World house to jamming to the newest videos hosted by Carson Daly, I came of age with an appreciation (in this case, meaning knowledge) of overly dramatic spats and overly constricted clothing. I’ve moved past my MTV days though, as Pimp My Ride didn’t really do it for me.

 

That said, I was very pleased to see MTV issue a press release rebutting some of the fresh claims about “Generation Me” aka Millennials. A recent academic study purports that my generation is minimally interested in “participating in a community action program” (Millennials, 36%), and sees a decrease in “developing a meaningful philosophy of life” (Baby Boomers 73.0%; Gen X: 46.9%; Millennials, 44.6%).

 

 

Read the original post here.

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Contributors


Kate Olsen, Director of Partnerships




Allison McGuire, Partner Marketing Associate



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Companies for Good shares insights on cause marketing and corporate social responsibility topics to inform your charitable engagement with consumers and employees. Network for Good empowers corporate partners to unleash generosity and advance good causes. The blog celebrates that work and provides expertise and resources to help you do well and do good. Learn more

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