Drumroll please--we're pleased to bring you the top blog post of 2013. Have a happy new year!
#1: State Farm Changes the Game with Neighborhood Assist
State Farm is trending. Their new Neighborhood Assist (formerly known as Cause An Effect) Facebook app crowdsources the insurance company’s corporate philanthropy. Through individual votes for neighborhoods all across the U.S. and Canada, State Farm’s social community helps determine which 40 areas receive a $25K neighborhood-improvement grant.
The State Farm Youth Advisory Board accepts 3,000 submissions online, narrows the pool to 200 finalists, then opens the voting process to determine which 40 causes get $25K grants.
We had the opportunity to interview Kellie Clapper, Assistant Vice President at State Farm Insurance, who is behind the campaign, and are pleased to share some key insights.
Network for Good: What is State Farm most proud of from the 2012 Cause An Effect campaign?
Kellie Clapper: We’re so proud of the extent and diversity of the program’s reach. In 2012, more than 1.2 million votes were cast in three weeks. The $25,000 grants reached 22 states and 40 communities ranging in size from 222 to eight million. Examples of winning causes ranged from helping an animal shelter replace its rescue van to assisting groups that support the homeless and impoverished. It also proved to a team of young people they really could drive change and make a positive impact.