Do you find that employees provide the best quality recommendations for new hires? Would you benefit from a workforce that is more engaged in referring top talent? Has it crossed your mind that injecting charity into the recruitment process can provide a carrot for employees?
Datalogix, a company that provides marketing infrastructure for data-driven companies, found these questions to be true. Lindsey Thomason, Recruiting Coordinator, runs the company’s new recruit program and has found by adding a charity component to the recruitment process, it has motivated employees to shape their work culture.
The Good Card®, a gift card for charity, is given to an employee that refers a candidate who joins the Datalogix team. The employee may then donate $1,000 to the charity/charities of their choice.
In addition to an increase in internal referrals, Thomason expands upon the benefits of this program:
- Charitable donations increase with the boost of employee referrals. Employee peer referrals continue to increase in parallel with Datalogix’s overall workforce growth. To keep the program top of mind, monthly communications are sent to employees to encourage top-notch referrals.
By utilizing electronic charity cards, Datalogix is able to provide more charitable options, avoid overhead costs, and expand its green efforts. In 2013, Datalogix saw a 99% redemption rate!
- Corporate philanthropic ties deepened. This program also gives Datalogix the ability to feature its corporate charitable partners, such as A Precious Child in Broomfield, Colorado, which receives employee donations, proceeds from expiring cards, and volunteer support.