By Kate Olsen
Employee cause programs are coming of age. It’s no longer enough just to check the box that you have an annual volunteer day. Companies winning over employees understand that much more strategy and care must go into program planning.
Here are five trends shaping employee social impact programs right now, plus our brand new eGuide on the subject:
1) Charity Rewards: Charity rewards include pre-paid donations in the form of charity gift cards, ‘dollars for doers’ volunteer incentives and matching grants to charities selected by employees. Research shows that the presence of incentives that benefit the community increases charitable activity overall and that when people can choose to support a cause important to them personally, they are even more motivated.
2) Mobile Access: Employees are hungry for ways to opt-in to volunteer programs, make donations, and monitor personal impact via their smart phones. This is particularly true for companies with a large portion of the workforce consistently on the road.
3) Social Sharing: The best ambassadors for your cause portfolio are the employees actively engaged in your programs. Equip those employees to tell their personal story about why they care, how they help and what it means to be able to do it alongside other employees.
4) Micro Actions: Some consider small actions as gateway opportunities to engage employees in cause without overwhelming them by a big upfront commitment. Others think about them as complementary to other offline community commitments or habitual charitable giving.
5) Global Participation: Companies see global volunteerism as an invaluable component of any company’s cause portfolio, even if the workforce isn’t internationally-based. Global opportunities to give back are particularly important, though, for companies seeking to make an impact in all the communities in which they operate.
Learn how to use these trends in our new eGuide - Employee Engagement: 5 Trends Shaping Social Impact Programs - and tell us what trends you plan on using in your employee engagement programs this year!