Let Them Be Heard: Brand Co-Creation

by Network for Good Specialist ‎03-04-2013 3:00 AM, EST

By Kate Olsen and Allison McGuire

 

Corporate social responsibility (CSR) annual reports and press releases have their place, but do not help humanize a company’s commitment to environmental and social impact – especially for customers. 

 

Here are the three ways to help your customers co-create your reputation as a responsible company and amplify your CSR story.

 

1) Give an Inside View.
 
2) Give Up Control.

 

3) Let Them Be Heard: In addition to building strong relationships with your customers and fans, your company can amplify their voice. 

 

A fan championing your company’s good work in the community or for the environment is an authentic, human reflection of your brand. You can’t create that with an annual report or press release. Celebrate that reflection of your brand. Make it fundamental to your social marketing strategy.

 

New Balance does it right via Twitter engagement with fans. Here's someone excited about their product [emphasis mine]:

 

New Balance Twitter Engagement

 

 

Looking for a cause marketing solution? Check out what we have to offer here: Network for Good's Cause Marketing Solutions

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Companies for Good shares insights on cause marketing and corporate social responsibility topics to inform your charitable engagement with consumers and employees. Network for Good empowers corporate partners to unleash generosity and advance good causes. The blog celebrates that work and provides expertise and resources to help you do well and do good. Learn more