Let Employees Tell Your CSR Story

by Network for Good Specialist on ‎02-26-2013 3:00 AM, EST

By Kate Olsen

 

According to Edelman research, employees want more information about their company’s social and environmental impactand want to be more involved in corporate cause initiatives. 

 

Here are 3 ways to help your employees bring your corporate social responsibility (CSR) reporting to life and craft your company’s impact story with authenticity.

 

1) Encourage Storytelling.

 
2) Provide a Platform.

 

3) Lead by ExampleSenior management across the company, in addition to the CSR team (if one exists), should contribute to the employee impact story pool.

 

Having stories from all levels of the company demonstrates that CSR is important everywhere--that all employees are working togethers to meet CSR goals.

 

MLB - Dodgers community screenshot

 

 

Need help getting your employee engagement program off the ground? We can help! Contact partnerships@networkforgood.org for more information.

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Companies for Good shares insights on cause marketing and corporate social responsibility topics to inform your charitable engagement with consumers and employees. Network for Good empowers corporate partners to unleash generosity and advance good causes. The blog celebrates that work and provides expertise and resources to help you do well and do good. Learn more