Giving a Voice to Your CSR

by Network for Good Specialist ‎02-19-2013 3:00 AM, EST

By Kate Olsen

 

According to Edelman research, employees want more information about their company’s social and environmental impact, and want to be more involved in corporate cause initiatives. 

 

Here are 2 ways to help your employees bring your corporate social responsibility (CSR) reporting to life and craft your company’s impact story with authenticity.

 

1) Encourage Storytelling.

 
2) Provide a Platform: Once the employee stories start pouring in, you need somewhere to collect and showcase them. There are many ways to communicate the impact stories, from having employees write guest posts on the corporate blog, to including featured stories in a monthly employee newsletter.

 

No matter the platform, the process needs to be easy and red-tape proof in order to encourage participation.

 

 

IBM CSC screenshot.jpg

 

 

 

 
Stay tuned for the third way you can engage your employees around your company's CSR story!

 

 

Need help getting your employee engagement program off the ground? We can help! Contact partnerships@networkforgood.org for more information.

 

Image from IBM's Corporate Service Corps: www.ibm.com/ibm/responsibility/corporateservicecorps/follow.html

Comments
by Caryn Stein(anon) on ‎03-04-2013 1:04 PM, EST

What a great idea for CSR storytelling!

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Companies for Good shares insights on cause marketing and corporate social responsibility topics to inform your charitable engagement with consumers and employees. Network for Good empowers corporate partners to unleash generosity and advance good causes. The blog celebrates that work and provides expertise and resources to help you do well and do good. Learn more

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