By Kate Olsen
According to Edelman research, employees want more information about their company’s social and environmental impact, and want to be more involved in corporate cause initiatives.
Here are 2 ways to help your employees bring your corporate social responsibility (CSR) reporting to life and craft your company’s impact story with authenticity.
2) Provide a Platform: Once the employee stories start pouring in, you need somewhere to collect and showcase them. There are many ways to communicate the impact stories, from having employees write guest posts on the corporate blog, to including featured stories in a monthly employee newsletter.
No matter the platform, the process needs to be easy and red-tape proof in order to encourage participation.
Stay tuned for the third way you can engage your employees around your company's CSR story!
Need help getting your employee engagement program off the ground? We can help! Contact firstname.lastname@example.org for more information.
Image from IBM's Corporate Service Corps: www.ibm.com/ibm/responsibility/corporateservicecorps/follow.html