Giving Gone Digital

by Network for Good Specialist ‎11-22-2013 3:00 AM, EST

By Allison McGuire | @CaliMcG


We're excited to release the following Network for Good Mid-Year 2013 Digital Giving Index Infographic, which includes our findings on $71 million in donations to over 20,000 charities via the Network for Good giving platform.* Donations are categorized via three channels: portal giving (like CrowdRise), charity websites, and peer-to-peer social giving.


The main takeaways worth noting are:


1) Giving is going digital. While overall giving is up 1.5%, online giving has risen 14%.


2) Social giving--via peer-to-peer sites--is increasing. In 2013, Network for Good cited a 60% increase via the platform in donation dollars over 2012.


3) People give more than you think. Branded giving pages see an average gift size of $118 and portal giving sees an average donation of $76.


Check out the infographic below and share with your social networks!




The Network For Good Digital Giving Index
Digital Giving Index infographic courtesy of Network for Good



*Data analysis via Event 360

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Companies for Good shares insights on cause marketing and corporate social responsibility topics to inform your charitable engagement with consumers and employees. Network for Good empowers corporate partners to unleash generosity and advance good causes. The blog celebrates that work and provides expertise and resources to help you do well and do good. Learn more