Give an Inside View: Brand Co-Creation

by Network for Good Specialist ‎02-20-2013 3:00 AM, EST

By Kate Olsen and Allison McGuire



Corporate social responsibility (CSR) annual reports and press releases have their place, but do not help humanize a company’s commitment to environmental and social impact – especially for customers. 


Here's the first of three ways to help your customers co-create your reputation as a responsible company and amplify your CSR story.


1) Give an Inside View:  In other words, be transparent. 



Your customers want to know more about your social and environmental impact, but they can smell white-washing (or pink-washing or green-washing) a mile away. If you are honest and authentic about your company’s commitment to CSR, consumers will not only pay attention, they will share your CSR story with their social networks. (And if you white-wash, they will share that negative message with their networks, too.)

 Patagonia Footprint Chronicles.jpg


Looking for a cause marketing solution? Check out what we have to offer here: Network for Good's Cause Marketing Solutions


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About This Blog

Companies for Good shares insights on cause marketing and corporate social responsibility topics to inform your charitable engagement with consumers and employees. Network for Good empowers corporate partners to unleash generosity and advance good causes. The blog celebrates that work and provides expertise and resources to help you do well and do good. Learn more

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