How can consumers measure which companies are engaged with their communities? Fortunately, there’s a survey for that. The Civic 50 was created by Points of Light and the National Conference on Citizenship, and published by Bloomberg.
Here are some of this year’s survey highlights:
- Corporate community involvement isn’t a one-off activity. Companies are institutionalizing programming—92% can describe senior resolutions and/or directives that embed this programming into the company’s policies and practices.
- Civic engagement leads to holistic analysis. 96% of the Civic 50 measure the business impact of community initiatives; results include a boost in employee satisfaction and the bottom line.
- Employees are getting their hands dirty. Civic 50 companies are increasingly adding opportunities for employees to volunteer. Plus, 88% have community involvement as an employee performance criterion.
- Companies giving back win recruits. Potential hires are more likely to choose to work for a company that not only prioritizes civic engagement, but incorporates it into the hiring process.
Here’s the 2013 Civic 50:
Image is a screenshot via The Civic 50's infographic