Engaged Companies: The Civic 50

by Network for Good Specialist ‎12-12-2013 3:00 AM, EST

By Allison McGuire | @CaliMcG

 

The Civic 50 How can consumers measure which companies are engaged with their communities? Fortunately, there’s a survey for that. The Civic 50 was created by Points of Light and the National Conference on Citizenship, and published by Bloomberg.

 

Here are some of this year’s survey highlights:

 

  • Corporate community involvement isn’t a one-off activity. Companies are institutionalizing programming—92% can describe senior resolutions and/or directives that embed this programming into the company’s policies and practices.
  • Civic engagement leads to holistic analysis. 96% of the Civic 50 measure the business impact of community initiatives; results include a boost in employee satisfaction and the bottom line.
  • Employees are getting their hands dirty. Civic 50 companies are increasingly adding opportunities for employees to volunteer. Plus, 88% have community involvement as an employee performance criterion.
  • Companies giving back win recruits. Potential hires are more likely to choose to work for a company that not only prioritizes civic engagement, but incorporates it into the hiring process.

 

Here’s the 2013 Civic 50:

 

 

  • 3M
  • Abbott
  • AbbVie
  • Adobe Systems Incorporated*
  • Aetna Inc.
  • Alcoa and Alcoa Foundation
  • Allstate Insurance Company
  • Altria Group, Inc.
  • Ameriprise Financial, Inc.
  • Apollo Education Group, Inc.
  • AT&T*
  • Bank of America
  • Baxter International Inc.
  • Campbell Soup Company
  • Capital One*
  • Citi
  • Comcast Corporation
  • Devon Energy
  • DIRECTV
  • Discover Financial Services
  • Dr Pepper Snapple Group
  • Ecolab
  • FedEx Corporation
  • Freeport-McMoRan Copper & Gold
  • Gap Inc.
  • GE
  • Hasbro, Inc.
  • Hewlett-Packard*
  • IBM Corporation
  • Intel Corporation
  • KeyCorp
  • Life Technologies
  • McGraw Hill Financial
  • Microsoft Corporation*
  • Morgan Stanley
  • NRG Energy, Inc.
  • Pacific Gas & Electric Company
  • Raytheon Company
  • Sigma-Aldrich
  • Southwest Airlines
  • State Street Corporation
  • The Hershey Company
  • TSYS
  • UnitedHealth Group*
  • UPS
  • Valero Energy Corporation
  • Viacom*
  • Walmart Stores Inc.
  • Western Union
  • Weyerhaeuser
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

 

*Network for Good clients

 

Image is a screenshot via The Civic 50's infographic

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Companies for Good shares insights on cause marketing and corporate social responsibility topics to inform your charitable engagement with consumers and employees. Network for Good empowers corporate partners to unleash generosity and advance good causes. The blog celebrates that work and provides expertise and resources to help you do well and do good. Learn more