The human resources world is always on the lookout for creative ways to engage, recruit, and retain employees. Below is an adapted excerpt from our guide, Employee Engagement: 5 Trends Shaping Employee Social Impact Programs, by Kate Olsen. In this guide, Kate unpacks ideas emerging from different sectors, all with the same theme: creative ways to activate your workforce with cause. Check it out!
Employee engagement and social sharing go together like peanut butter and jelly. It’s easy to recruit employees that are already active in the community to join your company’s cause programs. But how do you get the next wave of employees to sign up? And the next? That’s when social proof and storytelling come into play.
The best ambassadors for your cause portfolio are the employees actively engaged in your programs. Equip those employees to tell their personal story about why they care, how they help, and what it means to be able to do it alongside other employees. When others hear the passion and see the powerful impact results, they will be clamoring to be a part of your company’s do-gooding efforts.
Storytelling can take many forms. Here are a few suggestions to help your employees share the call to action to get involved and make a difference:
- Update Your Status: If your company has an employee social network or community, seed a conversation dedicated to social impact, preferably visible to the larger community and not just to people opted-in to hear about cause programs. Then invite your employees to update their status every time they participate in a volunteer activity or hear about a cool nonprofit project. Employees can also congratulate peers on completing social good projects and generally spread the word about how to give back.
- Write a Post: If your company has a blog (employee-facing or for other audiences), ask volunteers and donors to write a guest post about their charitable efforts. The personal accounts will make your company’s cause programs accessible and relatable to a larger audience, and demonstrate the good work your company promotes.
- Make a Video: Videos are the ultimate shareable medium. Nothing beats hearing and seeing an employee describe what it means to gie back and how your company’s cause program helps her or him make a personal impact on a cause close to the heart. You can dedicate an area on your intranet or employee community to video content, and share the entries in newsletters, on your blog, and other employee communications.
For more trends and strategies, download Employee Engagement: 5 Trends Shaping Employee Social Impact Programs.