We're excited to announce the release of our new Good Card case study on how HP, the world’s largest technology company focusing on product innovation for the cloud, security, and big data, uses Network for Good's Good Card® to reward all-star employee volunteers.
You may not know that HP has a history of civic engagement embedded into its employee volunteering programming.
One way the company folds rewards into this portfolio is via charity rewards.
Employees who have met their quarterly volunteering goals receive a $50 gift card to charity that they are welcome to spend at the cause of their choice.
More than a tchotchke, this card allows employees to support charities with personal meaning to them, fostering connection and brand loyalty to HP. Plus, “The reward fits the deed,” remarks HP Group Site Program Manager Valerie Lane.
Key case study findings include:
- Seamless program integration. The Good Card program was easily embedded into HP’s corporate social responsibility portfolio. Adding this program wasn’t onerous—it streamlined employee reporting hours.
- The reward fits the deed. Employees who are already active volunteering in their local communities appreciate receiving a product that allows them to give back to charity again.
- Leveraging volunteer data furthers community development. Giving employee volunteers a reward encourages them to log their hours, providing HP with valuable data.
If you're interested in learning how to use these charity cards to boost your employee engagement portfolio, email us!