Disaster Giving Spotlight: Good360

by Network for Good Specialist on ‎03-07-2013 3:00 AM, EST

By Kate Olsen


To communities involved in disaster, it’s a long road to recovery. The transitional and recovery/rebuilding phases can take years. For example, Haiti is still recuperating from the earthquake that struck in January 2010 with many people still living in tents.


Product donations can be key to assisting those who are struggling from natural or man-made disasters—both early on and years later as affected communities and areas rebuild.


However, it is important to recognize that timing and needs vary for every disaster. Good intentions can lead to wasted time and resources if product donations delivery is uncoordinated with those on the ground. With good planning, product donations can help communities in need rebuild and recover more quickly.


Good360 logo.jpgHere are Good360’s tips for product donations in disaster relief.


TIP #1: Develop a cross-departmental team to take on your product giving efforts.

TIP #2: Resist the urge to donate as soon as possible if your products are not needed immediately. 

TIP #3: Take a look at the products you produce or sell and determine if they match needs.

TIP #4: Work with a partner that understands and has a presence on the ground.  

TIP #5: Find a partner that can take care of the tricky logistics.

TIP #6: Think through the storage requirements.

TIP #7: Determine if your employees should be involved.

TIP #8: Assess impact.

TIP #9: Learn internal lessons from your efforts.

TIP #10: Cash is always an alternative option.



You can learn more about product donations through Good360 via their website.


For more information on how to start your company’s disaster giving portfolio, you can download Network for Good’s How to Help: 5 Steps to Effective Corporate Disaster Giving Campaigns.


Connect with Us

Get this blog in your inbox

Enter your email (no spam)

About This Blog

Companies for Good shares insights on cause marketing and corporate social responsibility topics to inform your charitable engagement with consumers and employees. Network for Good empowers corporate partners to unleash generosity and advance good causes. The blog celebrates that work and provides expertise and resources to help you do well and do good. Learn more

Showing results for 
Search instead for 
Do you mean