Deeper Cause Marketing: What WB, AT&T, Coke Have in Common

by Network for Good Specialist on ‎03-19-2013 3:00 AM, EDT

By Kate Olsen


Cause marketing programs that reinforce deeper partnerships among brands, charities, and consumers will create lasting value for everyone involved. To read the 3 ways to help your cause marketing programs go deeper for social impact and business return, click here. Check out the examples below.



We Can Be Heroes.png1) Marquee Programs


The Warner Bros. & DC Entertainment ‘We Can Be Heroes’ campaign (benefitting International Rescue Committee, Mercy Corps and Save the Children) is entering its second year and is integrated across digital, mobile, retail, event and other marketing channels.


Connect for Good - AT&T2) Peer Pressure for Good


The AT&T ‘Connect for Good’ campaign on makes it clear many people are taking action and provides easy ways for participants to spread the word.

Arctic Homes - Coca-Cola via WWF.jpg3) Loyalty Link


The Coca-Cola Arctic Home project (benefiting the World Wildlife Fund) is linked to My Coke Rewards so consumers can earn rewards points by participating in the campaign or donate rewards points to the cause.


Any other campaigns you can think of?



Image credit: Arctic Home - World Wildlife Fund

by Carri levy
on ‎03-19-2013 7:46 AM, EDT

The Balancing Act , Lifetime Televisions morning talk show , joining with to spread awareness about Rare Disease in the ongoing series Behind The Mystery: Rare & Genetic. In conjunction with The Cystanosis Foundation, The Pulmonary Fibrosis Foundation, Revo , Intermune, Synageva,and our many other partners helping spread awareness and advocacy for the 1 in 10 people affected by rare diseases. 

by Network for Good Specialist
on ‎03-19-2013 9:11 AM, EDT

Great example, Carri! Thank you for sharing. 


by tom woodnutt
on ‎03-20-2013 5:24 PM, EDT

Hi there....thanks for the great post.   I love the Haagen Dasz 'savethebees' example, because it wraps up social good messages with a sharing mechanic....(plus it tastes good! Which is always a bonus....).  I've written about it here in case it's of any interest.....Thanks ! Tom


by Network for Good Specialist
on ‎03-20-2013 5:30 PM, EDT

We love Haagen Dazs. (And not just for their ice cream.) Check out our post on why their Help the Honey Bees is a terrific example of an issue awareness campaign:


Thanks for your interest, Tom!




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Companies for Good shares insights on cause marketing and corporate social responsibility topics to inform your charitable engagement with consumers and employees. Network for Good empowers corporate partners to unleash generosity and advance good causes. The blog celebrates that work and provides expertise and resources to help you do well and do good. Learn more

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