By Kate Olsen
Cause marketing programs that reinforce deeper partnerships among brands, charities, and consumers will create lasting value for everyone involved. To read the 3 ways to help your cause marketing programs go deeper for social impact and business return, click here. Check out the examples below.
The Warner Bros. & DC Entertainment ‘We Can Be Heroes’ campaign (benefitting International Rescue Committee, Mercy Corps and Save the Children) is entering its second year and is integrated across digital, mobile, retail, event and other marketing channels.
The AT&T ‘Connect for Good’ campaign on Causes.com makes it clear many people are taking action and provides easy ways for participants to spread the word.
3) Loyalty Link
The Coca-Cola Arctic Home project (benefiting the World Wildlife Fund) is linked to My Coke Rewards so consumers can earn rewards points by participating in the campaign or donate rewards points to the cause.
Any other campaigns you can think of?
Image credit: Arctic Home - World Wildlife Fund