Crowdsourcing 2012's Best Cause Marketing Campaigns

by Network for Good Specialist on ‎12-17-2012 3:00 AM, EST

By Allison McGuire


In case you missed it, we're crowdsourcing favorite cause marketing campaigns of 2012 with our #C4Gchat. Last Thursday, we were lucky to have a number of companies, agencies, and cause marketing aficionados join the online conversation by providing their picks of the best campaigns in 2012. 


We want YOU to join! Tweet @Companies4Good your favorite cause marketing campaign from this year. Use #C4Gchat and we'll capture all the responses. We'll report back in the new year.


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Here's a taste of featured #C4Gchat campaigns thus far:


  • A true partnership - Campbell's Just Peachy Salsa - The New Jersey Food Bank collects peaches--in addition to donated ingredients--and Campbell's employees volunteer time to can the salsa. The salsa is then sold sans the Campbell's name.



  • Shopping for good - Sainsbury's 1 Million Meal Appeal - The UK food giant asked shoppers to add one additional item to their carts, helping those in need. Sainsbury matched each item 1:1. The donated goods were then sent to local charities for disbursement.


What was/is YOUR favorite cause marketing campaign this year? Share on Twitter by using #C4Gchat. We'll attribute your contribution with your Twitter handle.


Happy Tweeting!


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Companies for Good shares insights on cause marketing and corporate social responsibility topics to inform your charitable engagement with consumers and employees. Network for Good empowers corporate partners to unleash generosity and advance good causes. The blog celebrates that work and provides expertise and resources to help you do well and do good. Learn more

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