In case you missed it, we're crowdsourcing favorite cause marketing campaigns of 2012 with our #C4Gchat. Last Thursday, we were lucky to have a number of companies, agencies, and cause marketing aficionados join the online conversation by providing their picks of the best campaigns in 2012.
We want YOU to join! Tweet @Companies4Good your favorite cause marketing campaign from this year. Use #C4Gchat and we'll capture all the responses. We'll report back in the new year.
Here's a taste of featured #C4Gchat campaigns thus far:
- A true partnership - Campbell's Just Peachy Salsa - The New Jersey Food Bank collects peaches--in addition to donated ingredients--and Campbell's employees volunteer time to can the salsa. The salsa is then sold sans the Campbell's name.
- Inspiration for women and girls - Dell's Social Entrepreneurship Challenge - Donations to I Am That Girl, the Tory Burch Foundation, and Girl Up are matched by Dell up to $25K. Crowdrise (a Network for Good partner) hosts the campaign on their crowdsourced site.
- Shopping for good - Sainsbury's 1 Million Meal Appeal - The UK food giant asked shoppers to add one additional item to their carts, helping those in need. Sainsbury matched each item 1:1. The donated goods were then sent to local charities for disbursement.
- From crisis to empowerment - International Rescue Committee's New Roots Campaign - By donating to this campaign, you aid refugees' resettlement in the United States. Contributions support recently uprooted people's urban gardening projects. Newman's Own Foundation matches your donation up to $25K.
What was/is YOUR favorite cause marketing campaign this year? Share on Twitter by using #C4Gchat. We'll attribute your contribution with your Twitter handle.