It’s likely that you know Annie’s Homegrown from their mac & cheese, cheddar bunnies, and other kid-friendly products, made with healthier ingredients. We’re excited to share that the food company—and Network for Good partner—is embarking on its annual Gardens of Goodness program, connecting kids to real food.
As the name hints, this philanthropic campaign provides schools with the funds to build and revitalize gardens. Since 2008, the program has funded over 200 projects, giving 80,000 children the experience of growing their own food.
We had a chance to learn more about the motivations and tactics behind this year’s (ongoing!) campaign from Lauren Schiller, Annie’s Gardens of Goodness Lead. Check out our conversation below and be sure to get involved!
KO: How does the Gardens of Goodness program fit within Annie’s Homegrown corporate social responsibility priorities?
LS: Social responsibility is one of Annie’s’ core values. For more than 20 years, Annie's has been nourishing families with simple, down-to-earth foods that taste great and are easy to love.
Through our Gardens of Goodness programs, which include Sustainable Agriculture Scholarships, Grants for Gardens and now Annie’s Garden Funder™ with CrowdRise, we’re making a big impact because we’re not just donating money, we’re empowering people to make change and deliver on our mission to cultivate a happier, healthier world.
KO: Why add the Garden Funder crowdfunding component this year?
LS: The Annie’s team is really proud of what we've done so far, but we know we’ve only just gotten started.
There are still millions of children who don’t have access to a garden. We want to change that, but we can't do it alone. We’re inviting everyone who cares about connecting children with real food to join us in our healthy mission.
That’s why we created the Annie's Garden Funder™ on CrowdRise—the first crowdfunding platform set up to empower schools and like-minded friends to raise money specifically for school gardens. This platform, coupled with the passion of our community, catapults the campaign’s momentum in ways we couldn’t have imagined before.
Stay tuned for part II!