The aftermath of Hurricane Sandy has been devastating. Heavy rains and sharp winds ripped through cities across the East Coast. At the time of writing, over 100 lives were claimed, millions lost power, and New York City was left ravaged.
Through our giving portal, almost $4 million (graph above) was raised by individuals and companies to aid those affected by the superstorm. Companies of all shapes and sizes responded to the disaster through corporate philanthropy dollars, matching grants, employee-driven campaigns, and in-kind donations.
Here’s a look at some of the responses:
- Craig Newmark – founder of Craigslist – joined forces with our partner CrowdRise to raise donations for Sandy relief. Newmark matched the first $25K, and the site surpassed its goal in no time.
- Big name brands like Target, Bank of America, Home Depot, and the NFL and NBA will each donating at least $500K to support disaster relief response.
- U-Haul offered free storage, Chevrolet provided vans, and clothing companies sent apparel to affected areas.
- Adobe ran an employee-driven campaign. The company will match employees’ donations over $15, 2:1. At the time of writing, Adobe's generous employees raised almost $50K for disaster relief!
How you can respond:
- Use philanthropy dollars wisely; donate to where the need is most. Share your generosity via social media.
- Create a disaster page where your employees can donate. Match donations.
- Go mobile. Some 30% of donations to Sandy relief were made via texts. If you set up your own text-to-give campaign, your customers can respond.
- Listen via social media. See if your customers have been affected by the superstorm. Show people you care.
- Have a plan in place so that when the next disaster hits, your company is ready to respond.
What other companies have you seen responding to Sandy?