Companies Respond to Sandy

by Network for Good Specialist ‎11-12-2012 3:00 AM, EST

Sandy Donations by Day 3.9 M.jpgThe aftermath of Hurricane Sandy has been devastating. Heavy rains and sharp winds ripped through cities across the East Coast. At the time of writing, over 100 lives were claimed, millions lost power, and New York City was left ravaged.


Through our giving portal, almost $4 million (graph above) was raised by individuals and companies to aid those affected by the superstorm. Companies of all shapes and sizes responded to the disaster through corporate philanthropy dollars, matching grants, employee-driven campaigns, and in-kind donations.


Here’s a look at some of the responses:


  • Adobe screenshot.jpgAdobe ran an employee-driven campaign. The company will match employees’ donations over $15, 2:1. At the time of writing, Adobe's generous employees raised almost $50K for disaster relief!

How you can respond:


  • Use philanthropy dollars wisely; donate to where the need is most. Share your generosity via social media.
  • Create a disaster page where your employees can donate. Match donations.
  • Go mobile. Some 30% of donations to Sandy relief were made via texts. If you set up your own text-to-give campaign, your customers can respond.
  • Listen via social media. See if your customers have been affected by the superstorm. Show people you care.



What other companies have you seen responding to Sandy?


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About This Blog

Companies for Good shares insights on cause marketing and corporate social responsibility topics to inform your charitable engagement with consumers and employees. Network for Good empowers corporate partners to unleash generosity and advance good causes. The blog celebrates that work and provides expertise and resources to help you do well and do good. Learn more

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