#CSRChat: Charity as Vocus' Thank You

by Network for Good Specialist ‎12-02-2013 3:00 AM, EST


If you’re well versed in corporate social responsibility (CSR) and social media, you’ve likely participated in the inimitable Susan McPherson’s bi-monthly #CSRChat. We were lucky enough to be one of the featured guests, with our partners Vocus.


We’re big fans of the social marketing company, both as a customer of Vocus’ marketing suite and as a social good partner in crime. Vocus uses our Good Card—branded charity gift cards—as a thank you for conference speakers.


Why give the gift of charity? Vocus: We found our conference speakers didn’t want more “gifts” to lug back home. They appreciated the thoughtfulness of Good Cards…It was a creative gift and certainly meant more to them! 


McPherson asked us and Vocus questions around CSR and social-good incentives. Check out snippets on the conversation below, and be sure to check out the next #CSRChat on Twitter.


On brands' genuine connection to cause:

CSRChat Vocus' Authenticity





How charity is important to Network for Good's corporate clients:

CSRChat Network for Good's client loyalty


General enthusiasm:

CSRChat general enthusiasm


Shoutout to Vocus' CSR enthusiasts (follow them!):

CSRChat Vocus CSR enthusiasts


Why choice in charity is so important:

CSRChat_charity choice.jpg


Ideas for new Good Card programs:

CSRChat new programs


Even some six degrees of Kevin Bacon! (SixDegrees.org is a Network for Good partnership with Kevin Bacon.)

CSRChat 6 Degrees


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Companies for Good shares insights on cause marketing and corporate social responsibility topics to inform your charitable engagement with consumers and employees. Network for Good empowers corporate partners to unleash generosity and advance good causes. The blog celebrates that work and provides expertise and resources to help you do well and do good. Learn more