America’s Charities released some terrific analysis on trends and strategies around engaging employees through workplace giving. I’m happy to report there’s nothing but good news here. I’ve highlighted some key takeaways, but the whole report is worth reading.
Good news: Corporate gift matching programs are on the rise. “Nearly two-thirds of employers surveyed indicate they match employee payroll contributions.” That’s a 58% increase since 2006.
Good news: Companies are becoming more reliant on vendors—aka specialists in the giving space—as the technology powering giving is continually changing. “Nearly 80% of companies and organizations surveyed contract with a technology vendor that supports their giving program compared to 10% in 2000.”
Good news: Giving has longevity. While there are many companies engaged in giving campaigns for a defined period of time, America’s Charities found “a growing number of employers recognize that giving can take place throughout the year.”
Good news: Companies recognize their role as donor supporters. “When asked to identify an appropriate role for employers in supporting individual donor activities, employers indicate they are being expected to do more than ever before [see list].”
Good news: Employees expect their employers to be involved in workplace giving. From gift matching to paid time off to volunteer, employees think their companies should be supportive in individual philanthropic work.
Check out the full report here.
Which news is music to your ears?
Image credit: America's Charities