03-22-2012 5:05 PM, EDT
At Network for Good, we love donate buttons. Big, bold, inviting buttons. Sadly, on many nonprofit websites, we find tiny, buried buttons gasping to see the light of day. Why does this matter? Research shows that bigger donate buttons help convert more donors! Make it easy for donors to give by making it easy to find and use your donate button.
Is your "Donate Now" button easy for people to find? Statistics show that most people won't make it past your home page, so make sure your donate button is prominent. Read on to learn how to make your button work for you.